Digital Commerce in B2C and B2B Markets
-
Teaching
Details
Faculty Faculty of Management, Economics and Social Sciences Domain Business Administration Code UE-EGE.00269 Languages English Type of lesson Lecture
Level Master Semester SP-2024 Schedules and rooms
Summary schedule Monday 09:15 - 11:00, Hebdomadaire, PER 21, Room A140 (Spring semester)
Tuesday 15:15 - 17:00, Bi-mensuel paire, PER 21, Room D230 (Spring semester)
Hours per week 3 Teaching
Teachers - Morschett Dirk
Assistants - Ulrich Nik Alfons
Description Digital Commerce (or E-Commerce) has become highly relevant in many sectors in the last two decades, gaining market shares and leading to the emergence of new players, like Amazon or Zalando, who have become huge companies. Long established companies, e.g. Würth, have added digital sales channels. In addition to the already established online channels, like ordering over a PC or notebook, new channels emerge like mobile channels, scanning solutions or voice assistants as Alexa. In B2B markets, even more forms of digital ordering appear.
In this course, the different aspects of Digital Commerce are presented and discussed. This covers, inter alia
- the different players that are active in Digital Commerce and the changes in the competitive landscape
- disintermediation and new intermediaries
- different business models and business strategies in Digital Commerce (e.g. market places and the perspective of two-sided markets)
- financial consideration of E-Commerce companies
- digital channels that are available or emerging
- theoretical foundations from a business strategy, networks and a customer behavior perspective
- marketing instruments of digital commerce companies, e.g. retail branding, assortment, pricing and new price models, services
- personalisation/individualisation
- cross-channel and omni-channel strategies
- relevant decisions along the value chain, e.g. with regard to delivery options.
Training objectives The objective of the course is that students understand the most important aspects of digital commerce activities, i.e. selling of goods and services via the Internet, mobile networks and other emerging channels, to private consumers (B2C) and to commercial customers (B2B).
Softskills Yes Off field Yes BeNeFri Yes Mobility Yes UniPop No Documents
Bibliography to be anounced
-
Dates and rooms
Date Hour Type of lesson Place 19.02.2024 09:15 - 11:00 Cours PER 21, Room A140 20.02.2024 15:15 - 17:00 Exercice PER 21, Room D230 26.02.2024 09:15 - 11:00 Cours PER 21, Room A140 04.03.2024 09:15 - 11:00 Cours PER 21, Room A140 05.03.2024 15:15 - 17:00 Exercice PER 21, Room D230 11.03.2024 09:15 - 11:00 Cours PER 21, Room A140 18.03.2024 09:15 - 11:00 Cours PER 21, Room A140 19.03.2024 15:15 - 17:00 Exercice PER 21, Room D230 25.03.2024 09:15 - 11:00 Cours PER 21, Room A140 08.04.2024 09:15 - 11:00 Cours PER 21, Room A140 15.04.2024 09:15 - 11:00 Cours PER 21, Room A140 16.04.2024 15:15 - 17:00 Exercice PER 21, Room D230 22.04.2024 09:15 - 11:00 Cours PER 21, Room A140 29.04.2024 09:15 - 11:00 Cours PER 21, Room A140 30.04.2024 15:15 - 17:00 Exercice PER 21, Room D230 06.05.2024 09:15 - 11:00 Cours PER 21, Room A140 13.05.2024 09:15 - 11:00 Cours PER 21, Room A140 14.05.2024 15:15 - 17:00 Exercice PER 21, Room D230 27.05.2024 09:15 - 11:00 Cours PER 21, Room A140 28.05.2024 15:15 - 17:00 Exercice PER 21, Room D230 -
Assessments methods
Written exam - SP-2024, Session d'été 2024
Assessments methods By rating Descriptions of Exams Exam duration: 60 min.
Written exam - SP-2024, Session de rattrapage 2024
Assessments methods By rating Descriptions of Exams Exam duration: 60 min.
-
Assignment
Valid for the following curricula: BeNeFri - Sciences économiques et sociales
Version: 2018/SP_V01_SES_BeNeFri
Course > Master course offering for BeNeFri Students
Complementary learnings in SES or mobility students
Version: ens_compl_ses
Mster course offering for Mobility Students
Doc - Business Informatics
Version: 20210713
Elective courses > Wahlkurse UNIFR
Doc - Economics
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Economie quantitative
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Management
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Management in Nonprofit-Organisation
Version: 2002/SA_V01_60ECTS Théoriques
Elective courses > Wahlkurse UNIFR
Doc - Sciences sociales
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Sciences économiques et sociales
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Ma - Accounting and Finance - 90 ECTS
Version: 2021/SA_V01
Course - 72 ECTS > Minimum 0 / maximum 1 optional master course offered at the University of Fribourg, if 72 ECTS not yet reached in the above modules > SES Master level courses
Ma - Business Communication - Management - 90 ECTS
Version: 2022/SA_V02
Courses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > MAR: MarketingCourses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > DIG: Managing Digitalisation
Ma - Business Communication : Business Informatics - 90 ECTS
Version: 2020/SA_V02
Courses - 60 ECTS > Option Group > Information Management > Cours > Modules management > DIG: Managing DigitalisationCourses - 60 ECTS > Option Group > Information Management > Cours > Modules management > MAR: Marketing
Ma - Business Informatics - 90 ECTS
Version: 2020/SA-v01
Classes - min. 45 ECTS > Modules management - max. 15 ECTS > DIG: Managing DigitalisationClasses - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing
Ma - Communication and Media Research - 90 ECTS
Version: 2015/SA_V01
Courses - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Master level courses
Ma - Communication and Society - 90 ECTS
Version: 2021/SA_V03
Forschungsbereiche > Inter- & Transdisciplinary Perspectives
Ma - Data Analytics & Economics - 90 ECTS
Version: 2020/SA-v01
Courses min 63 ECTS > Mandatory Modules (45 to 63 ECTS) > Module II: Economics of Markets and Organisations (Eco)
Ma - Economics - 90 ECTS
Version: 2021/SA_V04
Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Ma - Elective courses in Political EconomyLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative EconomicsLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics > Courses from the SES faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Ma - Elective courses in Political EconomyLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Option : Business EconomicsLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Ma - Elective courses in Political EconomyCourse selection for the Master WITHOUT options > Elective courses > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesCourse selection for the Master WITHOUT options > Elective courses > Ma - Elective courses in Political Economy
Ma - European Business - 90 ECTS
Version: 2017/SA_v01
Courses - 63 ECTS > Modules - Min one extra module with 12 ECTS > One complete module taken from the following list > GMT: General ManagementCourses - 63 ECTS > Modules - Min one extra module with 12 ECTS > One complete module taken from the following list > MAR: MarketingCourses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses
Ma - Information Management - 90 ECTS
Version: 2019/SA_V01
Classes - min. 45 ECTS > Modules management - max. 15 ECTS > DIG: Managing DigitalisationClasses - min. 45 ECTS > Modules management - max. 15 ECTS > GMT: General ManagementClasses - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing
Ma - International and European Business - 90 ECTS
Version: 2021/SA_V01
Courses > Modules > One complete module taken from the following list > Groupe d'élément de validation du Module DIG > DIG: Managing DigitalisationCourses > Modules > One complete module taken from the following list > Groupe d'élément de validation du Module MAR > MAR: MarketingCourses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses
Ma - Management - 90 ECTS
Version: 2021/SA_V01
Courses: min. 72 ECTS > Modules - min 54 ECTS > Groupe d'élément de validation du Module MAR > MAR: MarketingCourses: min. 72 ECTS > Modules - min 54 ECTS > Groupe d'élément de validation du Module DIG > DIG: Managing DigitalisationCourses: min. 72 ECTS > Elective Courses : max. 18 ECTS > SES Master level courses
Ma - Management - 90 ECTS [MA]
Version: 2017/SA_v01
Courses: min. 63 ECTS > Cours facultatifs : max. 18 ECTS > SES Master level coursesCourses: min. 63 ECTS > 3 modules with min 12 ECTS each > GMT: General ManagementCourses: min. 63 ECTS > 3 modules with min 12 ECTS each > MAR: Marketing
Ma - Marketing - 90 ECTS
Version: 2021/SA_V02
Courses > Groupe d'élément de validation du Module DIG > DIG: Managing DigitalisationCourses > Elective Master courses from the whole university > SES Master level coursesCourses > Groupe d'élément de validation du Module Marketing > MAR: Marketing
MiMa - Business Informatics - 30 ECTS
Version: 2020/SA_V01
Cours > Modules management > DIG: Managing DigitalisationCours > Modules management > MAR: Marketing
MiMa - Economics - 30 ECTS
Version: 2021/SA_V01
Elective courses > Ma - Elective courses in Political Economy
MiMa - Gestion d'entreprise - 30 ECTS
Version: 2021/SA_V01
Elective courses - 30 ECTS > DIG: Managing DigitalisationElective courses - 30 ECTS > MAR: Marketing