Digital Commerce in B2C and B2B Markets

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Business Administration
    Code UE-EGE.00269
    Languages English
    Type of lesson Lecture
    Level Master
    Semester SP-2024

    Schedules and rooms

    Summary schedule Monday 09:15 - 11:00, Hebdomadaire, PER 21, Room A140 (Spring semester)
    Tuesday 15:15 - 17:00, Bi-mensuel paire, PER 21, Room D230 (Spring semester)
    Hours per week 3

    Teaching

    Teachers
    • Morschett Dirk
    Assistants
    • Ulrich Nik Alfons
    Description

    Digital Commerce (or E-Commerce) has become highly relevant in many sectors in the last two decades, gaining market shares and leading to the emergence of new players, like Amazon or Zalando, who have become huge companies. Long established companies, e.g. Würth, have added digital sales channels. In addition to the already established online channels, like ordering over a PC or notebook, new channels emerge like mobile channels, scanning solutions or voice assistants as Alexa. In B2B markets, even more forms of digital ordering appear.

    In this course, the different aspects of Digital Commerce are presented and discussed. This covers, inter alia

    • the different players that are active in Digital Commerce and the changes in the competitive landscape
    • disintermediation and new intermediaries
    • different business models and business strategies in Digital Commerce (e.g. market places and the perspective of two-sided markets)
    • financial consideration of E-Commerce companies
    • digital channels that are available or emerging
    • theoretical foundations from a business strategy, networks and a customer behavior perspective
    • marketing instruments of digital commerce companies, e.g. retail branding, assortment, pricing and new price models, services
    • personalisation/individualisation
    • cross-channel and omni-channel strategies
    • relevant decisions along the value chain, e.g. with regard to delivery options.
    Training objectives

    The objective of the course is that students understand the most important aspects of digital commerce activities, i.e. selling of goods and services via the Internet, mobile networks and other emerging channels, to private consumers (B2C) and to commercial customers (B2B).

    Softskills
    Yes
    Off field
    Yes
    BeNeFri
    Yes
    Mobility
    Yes
    UniPop
    No

    Documents

    Bibliography

    to be anounced

  • Dates and rooms
    Date Hour Type of lesson Place
    19.02.2024 09:15 - 11:00 Cours PER 21, Room A140
    20.02.2024 15:15 - 17:00 Exercice PER 21, Room D230
    26.02.2024 09:15 - 11:00 Cours PER 21, Room A140
    04.03.2024 09:15 - 11:00 Cours PER 21, Room A140
    05.03.2024 15:15 - 17:00 Exercice PER 21, Room D230
    11.03.2024 09:15 - 11:00 Cours PER 21, Room A140
    18.03.2024 09:15 - 11:00 Cours PER 21, Room A140
    19.03.2024 15:15 - 17:00 Exercice PER 21, Room D230
    25.03.2024 09:15 - 11:00 Cours PER 21, Room A140
    08.04.2024 09:15 - 11:00 Cours PER 21, Room A140
    15.04.2024 09:15 - 11:00 Cours PER 21, Room A140
    16.04.2024 15:15 - 17:00 Exercice PER 21, Room D230
    22.04.2024 09:15 - 11:00 Cours PER 21, Room A140
    29.04.2024 09:15 - 11:00 Cours PER 21, Room A140
    30.04.2024 15:15 - 17:00 Exercice PER 21, Room D230
    06.05.2024 09:15 - 11:00 Cours PER 21, Room A140
    13.05.2024 09:15 - 11:00 Cours PER 21, Room A140
    14.05.2024 15:15 - 17:00 Exercice PER 21, Room D230
    27.05.2024 09:15 - 11:00 Cours PER 21, Room A140
    28.05.2024 15:15 - 17:00 Exercice PER 21, Room D230
  • Assessments methods

    Written exam - SP-2024, Session d'été 2024

    Assessments methods By rating
    Descriptions of Exams

    Exam duration: 60 min.

    Written exam - SP-2024, Session de rattrapage 2024

    Assessments methods By rating
    Descriptions of Exams

    Exam duration: 60 min.

  • Assignment
    Valid for the following curricula:
    BeNeFri - Sciences économiques et sociales
    Version: 2018/SP_V01_SES_BeNeFri
    Course > Master course offering for BeNeFri Students

    Complementary learnings in SES or mobility students
    Version: ens_compl_ses
    Mster course offering for Mobility Students

    Doc - Business Informatics
    Version: 20210713
    Elective courses > Wahlkurse UNIFR

    Doc - Economics
    Version: 2002/SA_V01
    Cours a choix > Wahlkurse UNIFR

    Doc - Economie quantitative
    Version: 2002/SA_V01
    Cours a choix > Wahlkurse UNIFR

    Doc - Management
    Version: 2002/SA_V01
    Cours a choix > Wahlkurse UNIFR

    Doc - Management in Nonprofit-Organisation
    Version: 2002/SA_V01_60ECTS Théoriques
    Elective courses > Wahlkurse UNIFR

    Doc - Sciences sociales
    Version: 2002/SA_V01
    Cours a choix > Wahlkurse UNIFR

    Doc - Sciences économiques et sociales
    Version: 2002/SA_V01
    Cours a choix > Wahlkurse UNIFR

    Ma - Accounting and Finance - 90 ECTS
    Version: 2021/SA_V01
    Course - 72 ECTS > Minimum 0 / maximum 1 optional master course offered at the University of Fribourg, if 72 ECTS not yet reached in the above modules > SES Master level courses

    Ma - Business Communication - Management - 90 ECTS
    Version: 2022/SA_V02
    Courses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > MAR: Marketing
    Courses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > DIG: Managing Digitalisation

    Ma - Business Communication : Business Informatics - 90 ECTS
    Version: 2020/SA_V02
    Courses - 60 ECTS > Option Group > Information Management > Cours > Modules management > DIG: Managing Digitalisation
    Courses - 60 ECTS > Option Group > Information Management > Cours > Modules management > MAR: Marketing

    Ma - Business Informatics - 90 ECTS
    Version: 2020/SA-v01
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > DIG: Managing Digitalisation
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing

    Ma - Communication and Media Research - 90 ECTS
    Version: 2015/SA_V01
    Courses - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Master level courses

    Ma - Communication and Society - 90 ECTS
    Version: 2021/SA_V03
    Forschungsbereiche > Inter- & Transdisciplinary Perspectives

    Ma - Data Analytics & Economics - 90 ECTS
    Version: 2020/SA-v01
    Courses min 63 ECTS > Mandatory Modules (45 to 63 ECTS) > Module II: Economics of Markets and Organisations (Eco)

    Ma - Economics - 90 ECTS
    Version: 2021/SA_V04
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Ma - Elective courses in Political Economy
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics > Courses from the SES faculty - max. 15 ECTS > SES Master level courses
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Ma - Elective courses in Political Economy
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level courses
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Option : Business Economics
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Ma - Elective courses in Political Economy
    Course selection for the Master WITHOUT options > Elective courses > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
    Course selection for the Master WITHOUT options > Elective courses > Ma - Elective courses in Political Economy

    Ma - European Business - 90 ECTS
    Version: 2017/SA_v01
    Courses - 63 ECTS > Modules - Min one extra module with 12 ECTS > One complete module taken from the following list > GMT: General Management
    Courses - 63 ECTS > Modules - Min one extra module with 12 ECTS > One complete module taken from the following list > MAR: Marketing
    Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses

    Ma - Information Management - 90 ECTS
    Version: 2019/SA_V01
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > DIG: Managing Digitalisation
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > GMT: General Management
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing

    Ma - International and European Business - 90 ECTS
    Version: 2021/SA_V01
    Courses > Modules > One complete module taken from the following list > Groupe d'élément de validation du Module DIG > DIG: Managing Digitalisation
    Courses > Modules > One complete module taken from the following list > Groupe d'élément de validation du Module MAR > MAR: Marketing
    Courses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses

    Ma - Management - 90 ECTS
    Version: 2021/SA_V01
    Courses: min. 72 ECTS > Modules - min 54 ECTS > Groupe d'élément de validation du Module MAR > MAR: Marketing
    Courses: min. 72 ECTS > Modules - min 54 ECTS > Groupe d'élément de validation du Module DIG > DIG: Managing Digitalisation
    Courses: min. 72 ECTS > Elective Courses : max. 18 ECTS > SES Master level courses

    Ma - Management - 90 ECTS [MA]
    Version: 2017/SA_v01
    Courses: min. 63 ECTS > Cours facultatifs : max. 18 ECTS > SES Master level courses
    Courses: min. 63 ECTS > 3 modules with min 12 ECTS each > GMT: General Management
    Courses: min. 63 ECTS > 3 modules with min 12 ECTS each > MAR: Marketing

    Ma - Marketing - 90 ECTS
    Version: 2021/SA_V02
    Courses > Groupe d'élément de validation du Module DIG > DIG: Managing Digitalisation
    Courses > Elective Master courses from the whole university > SES Master level courses
    Courses > Groupe d'élément de validation du Module Marketing > MAR: Marketing

    MiMa - Business Informatics - 30 ECTS
    Version: 2020/SA_V01
    Cours > Modules management > DIG: Managing Digitalisation
    Cours > Modules management > MAR: Marketing

    MiMa - Economics - 30 ECTS
    Version: 2021/SA_V01
    Elective courses > Ma - Elective courses in Political Economy

    MiMa - Gestion d'entreprise - 30 ECTS
    Version: 2021/SA_V01
    Elective courses - 30 ECTS > DIG: Managing Digitalisation
    Elective courses - 30 ECTS > MAR: Marketing