Strategic Digital Communication: managing stakeholders in the era of #boycotts and disinformation
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Teaching
Details
Faculty Faculty of Management, Economics and Social Sciences Domain Communication and Media Research Code UE-EKM.01307 Languages English Type of lesson Seminar
Level Master Semester SA-2022 Schedules and rooms
Summary schedule Tuesday 08:15 - 10:00, Hebdomadaire (Autumn semester)
Hours per week 2 Teaching
Responsibles - Illia Manzan Laura Géraldine
Teachers - Illia Manzan Laura Géraldine
Assistants - Giorgi Nicole
Description With digitisation, companies face new challenges and opportunities related to new forms of organisa-tion, communication and content creation.
This course provides students with the conceptual tools to think about how a company can prepare to respond to this new communication landscape.
The seminar will address the following three macro themes:
- Emerging forms of organisation, audiences and social media: How is digitalisation enabling new forms of organisation (e.g. #boycotts)? How does this affect misinformation for businesses?
- The formation of legitimacy and reputation in digital sphere: how do audiences use social media to express their social evaluations of organizations (e.g. reputation, legitimacy)?
- Digitisation and its influence on business and society: how are audiences and companies using new media to communicate their social engagement? What is the role of Artificial Intelligent agents in today's digital landscape?
Training objectives The aim of the seminar is to provide students with the theoretical and conceptual tools to analyse the opportunities (as well as the threats) that digitisation brings to organisations. Students will examine different theoretical approaches to critically consider the strategic value of e-communication.
Specific objectives of this course are:
- Understand how to critically read an academic article
- Understand how to apply theories and concepts to current events
- Understand how to use theories and concepts to develop a scientific study
- Understand how to create an idea with the concepts and theories used in an article
- Understand how to develop a research proposal.
Condition of access Ability to read and understand English texts.
Available seats 10 Softskills No Off field No BeNeFri Yes Mobility Yes UniPop No -
Dates and rooms
Date Hour Type of lesson Place 20.09.2022 08:15 - 10:00 Cours PER 21, Room B207 27.09.2022 08:15 - 10:00 Cours PER 21, Room B207 04.10.2022 08:15 - 10:00 Cours PER 21, Room B207 11.10.2022 08:15 - 10:00 Cours PER 21, Room B207 18.10.2022 08:15 - 10:00 Cours PER 21, Room B207 25.10.2022 08:15 - 10:00 Cours PER 21, Room B207 08.11.2022 08:15 - 10:00 Cours PER 21, Room B207 22.11.2022 08:15 - 10:00 Cours PER 21, Room B207 29.11.2022 08:15 - 10:00 Cours PER 21, Room B207 06.12.2022 08:15 - 10:00 Cours PER 21, Room B207 13.12.2022 08:15 - 10:00 Cours PER 21, Room B207 20.12.2022 08:15 - 10:00 Cours PER 21, Room B207 -
Assessments methods
Evaluation continue - SA-2022, Session d'hiver 2023
Assessments methods By rating Descriptions of Exams Work and presentation
Seminar with continuous evaluation: after the registration period, you can no longer cancel your registration (see session calendar on the Faculty's website).
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Assignment
Valid for the following curricula: BeNeFri - Sciences économiques et sociales
Version: 2018/SP_V01_SES_BeNeFri
Course > Master course offering for BeNeFri Students
Complementary learnings in SES or mobility students
Version: ens_compl_ses
Mster course offering for Mobility Students
Doc - Business Informatics
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Elective courses > Wahlkurse UNIFR
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Cours a choix > Wahlkurse UNIFR
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Doc - Management
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Doc - Management in Nonprofit-Organisation
Version: 2002/SA_V01_60ECTS Théoriques
Elective courses > Wahlkurse UNIFR
Doc - Sciences sociales
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Sciences économiques et sociales
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
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Courses - 60 ECTS > Communication > Deux cours et séminaires à choix 6 ECTS > Cours et séminaires à choixCourses - 60 ECTS > Communication > Un séminaire et travail de séminaire obligatoires > Séminaires > Masterseminar Modul B - 3 ECTS
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Courses > Groupe d'élément de validation du Module COM > COM : Communication
MiBa - Kommunikationswissenschaft und Medienforschung - 30 ECTS
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Masterseminar nach Wahl mit Masterseminararbeit > Masterseminar nach WahlMasterseminar nach Wahl mit Masterseminararbeit > Masterseminar nach Wahl > Masterseminar Modul B - 3 ECTSfrei wählbare ECTS-Punkte > weitere(s) Masterseminar(e) nach Wahl
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Version: 2021/SA_V01
Masterseminar nach Wahl mit Masterseminararbeit > Masterseminar nach WahlMasterseminar nach Wahl mit Masterseminararbeit > Masterseminar nach Wahl > Masterseminar Modul B - 3 ECTSfrei wählbare ECTS-Punkte > weitere(s) Masterseminar(e) nach Wahl