Diana Ingenhoff

Prof. Dr.

 diana.ingenhoff@unifr.ch
 +41 26 300 8398
 https://orcid.org/0000-0003-3034-3605

Organizational Communication, Strategic Communication Management, Public Diplomacy, Digital Diplomacy, Artificial Intelligence & Algorithms, International PR-Research, Country Images, Corporate Reputation, Business Communication, Reputation Management, Crisis Communication, Evaluation and Controlling, Responsibility Communication, Corporate Social Responsibility (CSR), Social Media Communication

Professor
Department of Communication and Media Research

PER 21 bu. F332
Bd de Pérolles 90
1700 Fribourg
PER 21, F332

Biography

Diana Ingenhoff is a full professor of organizational communication and public diplomacy. She obtained her Ph.D. and habilitation from the Management School of the University of St. Gallen. She is a Research Fellow of the Center on Public Diplomacy (CPD) at Annenberg School, University of Southern California. She is the founder and past chair of the first International Communication Association’s Public Diplomacy Interest Group. Also, she is an honorary member of the Swiss Association of Communication and Media Research (SACM), for which she was president from 2014-2019 and a member of the Executive Board since 2009.

Furthermore, she was Vice Dean of the Faculty of Management, Economics, and Social Sciences (2016-2019) and Executive Director at EUPRERA (European Public Relations Education and Research Association, 2016-2022). Her research and consulting serve several Ministries of Foreign Affairs and companies as a basis for their decision-making. In her research, she focuses on issues related to the consequences of digitization and algorithms in organizations and countries, reputation measurement, responsibility communication, and media quality, applying quantitative research methods and multi-method designs.

Her research has been awarded several times, with articles published in leading journals, including the Journal of Business Ethics, Business & Society, International Journal of Press/Politics, International Journal of Communication, International Communication Gazette, Public Relations Review, Scientometrics, International Journal of Strategic Communication, Journal of Public Relations Research, and European Journal of Communication Research. She serves on the editorial boards of Public Relations Review, Public Relations Inquiry, and International Journal of Strategic Communication.

During her sabbaticals, Diana Ingenhoff was invited as Visiting Professor to various universities, among others, Waikato University in Hamilton (New Zealand), Queensland University of Technology in Brisbane (Australia), University of Florida, University of Tennessee, University of South Florida (USA), University of Tel Aviv (Israel) and University of Bournemouth (UK).

Living in Switzerland since 2000, she is a Swiss and German citizen.

Research and publications

  • Book Chapter
    30 publications

    Weick (1969): Der Prozeß des Organisierens , in Schlüsselwerke für die Strategische Kommunikationsforschung
    Ingenhoff, D. and Bachmann, P. (2024) | Book chapter

    Digital corporate communication and public diplomacy
    Jérôme Chariatte, Diana Ingenhoff (2023) | Book chapter

    Digital Corporate Communication & Public Diplomacy: Public Diplomacy of nation-states and connected voices.
    Chariatte, J. and Ingenhoff, D., ed. by Luoma-aho, V. and Badham, M. (Edward Elgar Publishing, 2023), ISBN: 978 1 80220 195 6 | Book chapter

    Partial least squares path modeling: Basic concepts, methodological issues, and applications
    Ingenhoff, D and Richner, D and Sarstedt, M, ed. by Latan, H and Hair, J. F. and Noonan, R (Springer, Cham / Switzerland, 2023) | Book chapter

    New insights for public diplomacy using PLS-SEM to analyze the polyphony of voices: Value drivers of the country image in Western European and BRICS countries , in Partial Least Squares Path Modeling
    Ingenhoff, D. and Richner, D. and Sarstedt, M. (2023) | Book chapter

    Public Relations von Staaten (Nation Branding) und Public Diplomacy , in Handbuch der Public Relations
    Diana Ingenhoff (Springer Fachmedien Wiesbaden, 2022) | Book chapter

    Ziele und Notwendigkeit von Public Affairs aus Sicht von Unternehmen , in Handbuch Public Affairs: Politische Kommunikation für Unternehmen und Organisationen
    (Springer Gabler, Wiesbaden, 2021) | Book chapter

    Network of cleavages? British paradiplomacy in the (digital) international discourse around Brexit , in Semantic Network Analysis in Social Sciences
    (Routledge, London, 2021), ISBN: 9781003120100 | Book chapter

    A Framework of City Diplomacy on Positive Outcomes and Negative Emotional Engagement: How to Enhance the International Role of Cities and City/Mayor Branding on Twitter? , in City Diplomacy
    (Palgrave Macmillan, Cham, 2020) | Book chapter

    Corporate Listening und Issues Management in der Unternehmenskommunikation , in Handbuch Unternehmenskommunikation – Strategie – Management – Wertschöpfung
    (Palgrave Macmillan, Cham, 2019) | Book chapter

  • Books and Monographs
    6 publications

    The formation and effects of country image, reputation, brand, and identity. Bridging disciplinary perspectives
    Ingenhoff, Diana and Buhmann, Alexander and Kiousis, Spiro (New York et al.: Routledge, 2019), ISBN: 9781138281356 | Book

    Public Diplomacy: Messung, Entstehung und Gestaltung von Landesimages
    Ingenhoff, Diana and Buhmann, Alexander (Köln: Herbert von Halem Verlag, 2019), ISBN: 3744512002 | Book

    Man kann nicht nicht unterhalten. Beiträge zur Unterhaltungspublizistik
    Ganz-Blättler, Ursula and Ingenhoff, Diana (Berlin et al.: LIT, 2013), ISBN: 978-3-643-80148-7 | Book

    Internationale PR-Forschung
    Ingenhoff, Diana (Konstanz: UVK Verlagsgesellschaft, 2013), ISBN: 3867644500 | Book

    Corporate Issues Management in multinationalen Unternehmen: eine empirische Studie zu organisationalen Strukturen und Prozessen
    Ingenhoff, Diana (Wiesbaden: Springer, 2004), ISBN: 978-3-531-14216-6 | Book

    Handbuch der Public Relations Wissenschaftliche Grundlagen und berufliches Handeln
    () | Book

  • Conferences
    177 publications

    AI Against Synthetic Disinformation? Conversational AI as Epistemic Support in AI-Driven Strategic Information...
    Ingenhoff, D., EUPRERA: (2026) | Conference

    Pathos without passion: Simulated affect and emotional expression in AI-generated images
    Ingenhoff, D., Media and Emotion, Bournemouth: (2026) | Conference

    Zukunft ohne Realität? Die Konstruktion ökologischer Realitäten durch KI-generierte Bilder
    Ingenhoff, D., SGKM, Winterthur: (2026) | Conference

    The Plural Construction of Country Identity: A Multidimensional Study of Domestic Publics
    Ingenhoff, D., IAMCR: (2026) | Conference

    Regarding the pain of no one: Synthetisches Leid und die Neuverhandlung visueller Evidenz
    Ingenhoff, D., DGPuK, Klagenfurt: (2026) | Conference

    Generative AI in Nation Branding and Country Reputation: Risks, Potentials, and Implications for Strategic Communication
    Pedrazzi, Stefano and Ingenhoff, Diana, Istanbul, Turkey: (9.2025) | Conference

    Ayn Rand in Tech Leadership: Critical Perspectives on Elon Musk's Twitter Takeover and the Erosion of Communication and Stakeholder Principles
    Bachmann, Philipp and Ingenhoff, Diana, Lund, Sweden: (9.2025) | Conference

    AI Agent Appearance and Anthropomorphism in Public Health Contexts: Implications for the Future of Strategic Communication and Public Relations
    Winkelhahn, Roman and Ingenhoff, Diana, Lund, Sweden: (9.2025) | Conference

    When AI Talks about Nations: How Large Language Models Shape Country Perception
    Vinzenz, Friederike and Pedrazzi, Stefano and Ingenhoff, Diana and Furrer, Olivier, Lund, Sweden: (9.2025) | Conference

    From Outrage to Opportunity: Rebuilding Brand Reputation in Cancel Culture Crises
    Ingenhoff, Diana and Bachmann, Philipp and Maesano, Julia and Peter, Emilie and Stieger, Celine, Cagliari, Italy: (5.2025) | Conference

  • Journal Articles (with peer review)
    69 publications

    Ayn Rand and leadership in the tech industry: the Twitter takeover and the disdain for communication and stakeholder principles
    Philipp Bachmann, Diana Ingenhoff, Journal of Communication Management (2026) | Journal article

    Digital place branding through sustainability: how cities and regions of the world gain visibility through climate change solutions
    Chariatte, J. and Asdourian, B. and Ingenhoff, D., Place Branding and Public Diplomacy (2026) | Journal article

    Country reputation
    Jerome Chariatte, Diana Ingenhoff, DOCA - Database of Variables for Content Analysis (2025) | Journal article

    Beyond borders The relevance of (digital) paradiplomacy for unrecognized countries
    HANDBOOK ON PUBLIC DIPLOMACY (2025) | Journal article

    Reframing public diplomacy Analyzing country image value drivers for strategic communication
    HANDBOOK ON PUBLIC DIPLOMACY (2025) | Journal article

    Digital city diplomacy and international cities networks: Collaboration and city branding strategies around climate issues
    INTERNATIONAL COMMUNICATION GAZETTE (2024) | Journal article

    The role of local news in constructing media legitimacy: how news media frames the sociopolitical efforts of multinational corporations in host countries
    Sarah Marschlich and Diana Ingenhoff, Corporate Communications: An International Journal (2023) | Journal article

    Digital city diplomacy and international cities networks: collaboration and city branding strategies around climate issues
    Asdourian, B and Chariatte, J and Ingenhoff, D, International Communication Gazette (2023) | Journal article

    Des experts alémaniques sacrent «Le Temps» meilleur média romand
    letemps.ch (2022) | Journal article

    Public-private partnerships: How institutional linkages help to build organizational legitimacy in an international environment
    Sarah Marschlich and Diana Ingenhoff, Public Relations Review (2022) | Journal article

  • Publications
    310 publications

    The formation and effects of country image, reputation, brand, and identity. Bridging disciplinary perspectives
    Ingenhoff, Diana and Buhmann, Alexander and Kiousis, Spiro (New York et al.: Routledge, 2019), ISBN: 9781138281356 | Book

    Public Diplomacy: Messung, Entstehung und Gestaltung von Landesimages
    Ingenhoff, Diana and Buhmann, Alexander (Köln: Herbert von Halem Verlag, 2019), ISBN: 3744512002 | Book

    Man kann nicht nicht unterhalten. Beiträge zur Unterhaltungspublizistik
    Ganz-Blättler, Ursula and Ingenhoff, Diana (Berlin et al.: LIT, 2013), ISBN: 978-3-643-80148-7 | Book

    Internationale PR-Forschung
    Ingenhoff, Diana (Konstanz: UVK Verlagsgesellschaft, 2013), ISBN: 3867644500 | Book

    Corporate Issues Management in multinationalen Unternehmen: eine empirische Studie zu organisationalen Strukturen und Prozessen
    Ingenhoff, Diana (Wiesbaden: Springer, 2004), ISBN: 978-3-531-14216-6 | Book

    Handbuch der Public Relations Wissenschaftliche Grundlagen und berufliches Handeln
    () | Book

Teaching and courses

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