Marketing interculturel
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Teaching
Details
Faculty Faculty of Management, Economics and Social Sciences Domain Business Administration Code UE-EGE.00110 Languages French Type of lesson Lecture
Level Master Semester SS-2023 Schedules and rooms
Summary schedule Wednesday 15:15 - 18:00, Hebdomadaire (Spring semester)
Thursday 14:15 - 17:00, Hebdomadaire (Spring semester)
Hours per week 3 Teaching
Documents
Bibliography Usunier, Jean-Claude & Lee, Julie A. (2013), Marketing Across Cultures, 6è édition, Pearson Education -
Dates and rooms
Date Hour Type of lesson Place 23.02.2023 14:15 - 17:00 Cours PER 21, Room C130 02.03.2023 14:15 - 17:00 Cours PER 21, Room C130 09.03.2023 14:15 - 17:00 Cours PER 21, Room C130 15.03.2023 15:15 - 18:00 Cours PER 21, Room E120 16.03.2023 14:15 - 17:00 Cours PER 21, Room C130 23.03.2023 14:15 - 17:00 Cours PER 21, Room C130 30.03.2023 14:15 - 17:00 Cours PER 21, Room C130 20.04.2023 14:15 - 17:00 Cours PER 21, Room C130 27.04.2023 14:15 - 17:00 Cours PER 21, Room C130 04.05.2023 14:15 - 17:00 Cours PER 21, Room C130 11.05.2023 14:15 - 17:00 Cours PER 21, Room C130 25.05.2023 14:15 - 17:00 Cours PER 21, Room C130 01.06.2023 14:15 - 17:00 Cours PER 21, Room C130 -
Assessments methods
Evaluation continue et examen écrit - SS-2023, Session d'été 2023
Date 12.06.2023 14:00 - 15:30 Assessments methods By rating Descriptions of Exams Durée d'examen: 90 minutes
Présentation et rapport écrit par groupe.
Cours à évaluation continue: la désinscription ou le retrait du cours ne sera plus possible après la période d'inscription (cf. calendrier des sessions sur le site de la Faculté).
Written exam
Assessments methods By rating Descriptions of Exams Durée d'examen: 90 Min.
Rattrapage uniquement
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Assignment
Valid for the following curricula: BeNeFri - Sciences économiques et sociales
Version: 2018-SP_V01 - SES BeNeFri
Course > Master course offering for BeNeFri Students
Complementary learnings in SES or mobility students
Version: ens_compl_ses
Mster course offering for Mobility Students
Doc - Business Informatics
Version: 20210713
Elective courses > Wahlkurse UNIFR
Doc - Economics
Version: 2002-SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Economie quantitative
Version: 2002-SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Management
Version: 2002-SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Management in Nonprofit-Organisation
Version: 2002-SA_V01 -60 ECTS Théoriques
Elective courses > Wahlkurse UNIFR
Doc - Sciences sociales
Version: 2002-SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Sciences économiques et sociales
Version: 2002-SA_V01
Cours a choix > Wahlkurse UNIFR
Ma - Accounting and Finance - 120 ECTS
Version: 2024-SP_V02 - DD Caen
UniFr courses > Elective courses - Max 18 ECTS > SES Master level courses
Ma - Accounting and Finance - 90 ECTS
Version: 2021-SA_V02 - Dès SA-2024
Course - 72 ECTS > Minimum 0 / maximum 1 optional master course offered at the University of Fribourg, if 72 ECTS not yet reached in the above modules > SES Master level courses
Ma - Business Communication - Management - 90 ECTS
Version: 2022-SA_V03
Courses - 60 ECTS > Management > 30 ECTS parmi les modules : > EUGB: European and Global BusinessCourses - 60 ECTS > Management > 30 ECTS parmi les modules : > MAR: Marketing
Ma - Business Communication : Business Informatics - 90 ECTS
Version: 2024-SA_V03
OPTION Information Management > Business Informatics Courses > Modules management > MAR: MarketingOPTION Information Management > Business Informatics Courses > Modules management > EUGB: European and Global Business
Ma - Business Informatics - 90 ECTS
Version: 2020-SA_V01
Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: MarketingClasses - min. 45 ECTS > Modules management - max. 15 ECTS > EUGB: European and Global Business
Ma - Communication and Society - 90 ECTS
Version: 2021-SA_V03
Forschungsbereiche > Inter- & Transdisciplinary Perspectives
Ma - Economics - 90 ECTS
Version: 2021-SA_V04
Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics > Courses from the SES faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level coursesCourse selection for the Master WITHOUT options > Elective courses > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
Ma - International and European Business - 90 ECTS
Version: 2021-SA_V01 - dès SA-2024
Courses > Additional courses > SES Master level coursesCourses > Modules > Mandatory module > EUGB: European and Global Business > Core coursesCourses > Modules > One complete module taken from the following list > MAR Module validation element group > MAR: Marketing > Elective coursesCourses > Modules > Elective courses of the management modules > Elective courses of the management modules > Elective courses for the Master in management
Ma - Management - 90 ECTS
Version: 2021-SA_V03 - Dès SA-2024
Courses: min. 72 ECTS > Elective courses > SES Master level coursesCourses: min. 72 ECTS > Modules - min 54 ECTS > Elective courses taken outside a validating module > Elective courses in the management modules > Elective courses for the Master in managementCourses: min. 72 ECTS > Modules - min 54 ECTS > Minimum of 3 modules with a minimum of 18 ECTS and 2 core courses > MAR Module validation element group > MAR: Marketing > Elective coursesCourses: min. 72 ECTS > Modules - min 54 ECTS > Minimum of 3 modules with a minimum of 18 ECTS and 2 core courses > EUGB Module validation element group > EUGB: European and Global Business > Core courses
Ma - Marketing - 90 ECTS
Version: 2021-SA_V03 - Dès SA-2024
Courses - 72 ECTS > Elective Master courses from the whole university > SES Master level coursesCourses - 72 ECTS > Marketing Module > Marketing Module validation element group > MAR: Marketing > Elective courses
MiMa - Business Informatics - 30 ECTS
Version: 2020-SA_V01
Cours > Modules management > MAR: MarketingCours > Modules management > EUGB: European and Global Business
MiMa - Gestion d'entreprise - 30 ECTS
Version: 2021-SA_V01
Elective courses - 30 ECTS > EUGB: European and Global BusinessElective courses - 30 ECTS > MAR: Marketing