International Retail Management
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Teaching
Details
Faculty Faculty of Management, Economics and Social Sciences Domain Business Administration Code UE-EGE.00307 Languages English Type of lesson Lecture
Level Master Semester SA-2022 Schedules and rooms
Summary schedule Monday 14:15 - 16:00, Hebdomadaire (Autumn semester)
Tuesday 10:15 - 12:00, Hebdomadaire (Autumn semester)
Hours per week 3 Teaching
Teachers Assistants Description Retailing is the gatekeeper to the customer; without retailing, no brand product would reach the consumer. Companies like Zara, Sephora, Decathlon, Coop, Lidl, The Home Depot, Best Buy and many more are not only a part of the distribution chain but have a powerful position in the value chain and their own sophisticated strategies. Apple, Dyson, Nike and others open their own stores and online-shops.
Thus, whether you want to work in retailing or in the consumer goods industry, each management student should have a good understanding of this essential part of the value chain.
In the last years, digital commerce is a mega-trend, often driven by technological developments and new IT solutions. However, even though the tools and channels are in a state of change, most principles of retailing remain valid. For successful digital commerce as well as for successful store-based retailing, the basics are the same. These basics with regard to retail marketing and management are discussed in this course. The course is, therefore, also an optimal basis for the course “Digital Commerce” that is offered each spring semester.
In the course, trends in retailing are presented, the different retail formats are described and their competitive advantages analysed. Instruments of retail marketing (assortment, pricing, CRM, etc.) are explained. The strategic management of retailers is analysed, with aspects such as the relationship between manufacturers and retailers along the distribution chain, retail alliances, growth strategies of retail companies and internationalisation strategies.
The current topics of sustainability in retailing and of innovation management of retail companies are newly integrated into the lecture.
Training objectives Students should get a comprehensive understanding of the essential functions of retailing as well as of strategies of retailers and relevant aspects of the management of a retail company. They should become familiar with the most important models, methods and tools in retail management.
Students should become familiar with the most important facets of globalization and its influence on company management as well as with the most fundamental models, methods, and tools in international management.
Softskills No Off field No BeNeFri Yes Mobility Yes UniPop No Documents
Bibliography Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna: Strategic Retail Management, 3rd ed., (Gabler) Wiesbaden 2017.
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Dates and rooms
Date Hour Type of lesson Place 19.09.2022 14:15 - 16:00 Cours PER 21, Room E230 20.09.2022 10:15 - 12:00 Exercice PER 21, Room C230 26.09.2022 14:15 - 16:00 Cours PER 21, Room E230 27.09.2022 10:15 - 12:00 Exercice PER 21, Room C230 03.10.2022 14:15 - 16:00 Cours PER 21, Room E230 04.10.2022 10:15 - 12:00 Exercice PER 21, Room C230 10.10.2022 14:15 - 16:00 Cours PER 21, Room E230 11.10.2022 10:15 - 12:00 Exercice PER 21, Room C230 17.10.2022 14:15 - 16:00 Cours PER 21, Room E230 18.10.2022 10:15 - 12:00 Exercice PER 21, Room C230 24.10.2022 14:15 - 16:00 Cours PER 21, Room E230 25.10.2022 10:15 - 12:00 Exercice PER 21, Room C230 31.10.2022 14:15 - 16:00 Cours PER 21, Room E230 07.11.2022 14:15 - 16:00 Cours PER 21, Room E230 14.11.2022 14:15 - 16:00 Cours PER 21, Room E230 21.11.2022 14:15 - 16:00 Cours PER 21, Room E230 28.11.2022 14:15 - 16:00 Cours PER 21, Room E230 05.12.2022 14:15 - 16:00 Cours PER 21, Room E230 12.12.2022 14:15 - 16:00 Cours PER 21, Room E230 19.12.2022 14:15 - 16:00 Cours PER 21, Room E230 -
Assessments methods
Written exam - SA-2022, Session d'hiver 2023
Date 16.01.2023 11:00 - 12:00 Assessments methods By rating Descriptions of Exams Examination time: 60 min.
Written exam - SP-2023, Session de rattrapage 2023
Date 22.08.2023 11:00 - 12:00 Assessments methods By rating Descriptions of Exams Examination time: 60 min.
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Assignment
Valid for the following curricula: BeNeFri - Sciences économiques et sociales
Version: 2018/SP_V01_SES_BeNeFri
Course > Master course offering for BeNeFri Students
Complementary learnings in SES or mobility students
Version: ens_compl_ses
Mster course offering for Mobility Students
Ma - Accounting and Finance - 90 ECTS
Version: 2021/SA_V01
Course - 72 ECTS > Minimum 0 / maximum 1 optional master course offered at the University of Fribourg, if 72 ECTS not yet reached in the above modules > SES Master level courses
Ma - Business Communication : Business Informatics - 90 ECTS
Version: 2020/SA_V02
Courses - 60 ECTS > Option Group > Information Management > Cours > Modules management > MAR: Marketing
Ma - Business Communication : Management - 90 ECTS
Version: 2022/SA_V02
Courses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > MAR: Marketing
Ma - Business Informatics - 90 ECTS
Version: 2020/SA-v01
Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing
Ma - Communication and Media Research - 90 ECTS
Version: 2015/SA_V01
Courses - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Master level courses
Ma - Communication and Society - 90 ECTS
Version: 2021/SA_V03
Forschungsbereiche > Forschungsbereiche > Inter- & Transdisciplinary Perspectives > SES Master level courses
Ma - Economics - 90 ECTS
Version: 2021/SA_V04
Course selection for the Master WITHOUT options > Elective courses > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics > Courses from the SES faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level courses
Ma - European Business - 90 ECTS
Version: 2017/SA_v01
Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level coursesCourses - 63 ECTS > Modules - Min one extra module with 12 ECTS > One complete module taken from the following list > MAR: Marketing
Ma - Information Management - 90 ECTS
Version: 2019/SA_V01
Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing
Ma - International and European Business - 90 ECTS
Version: 2021/SA_V01
Courses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level coursesCourses > Modules > One complete module taken from the following list > Groupe d'élément de validation du Module MAR > MAR: Marketing
Ma - Management - 90 ECTS
Version: 2021/SA_V01
Courses: min. 72 ECTS > Modules - min 54 ECTS > Groupe d'élément de validation du Module MAR > MAR: MarketingCourses: min. 72 ECTS > Elective Courses : max. 18 ECTS > SES Master level courses
Ma - Management - 90 ECTS [MA]
Version: 2017/SA_v01
Courses: min. 63 ECTS > Cours facultatifs : max. 18 ECTS > SES Master level coursesCourses: min. 63 ECTS > 3 modules with min 12 ECTS each > MAR: Marketing
Ma - Marketing - 90 ECTS
Version: 2021/SA_V02
Courses > Elective Master courses from the whole university > SES Master level coursesCourses > Groupe d'élément de validation du Module Marketing > MAR: Marketing
MiMa - Business Informatics - 30 ECTS
Version: 2020/SA_V01
Cours > Modules management > MAR: Marketing
MiMa - Gestion d'entreprise - 30 ECTS
Version: 2021/SA_V01
Elective courses - 30 ECTS > MAR: Marketing