Master lecture Media Use and Effects

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Communication and Media Research
    Code UE-EKM.00596
    Languages English
    Type of lesson Seminar
    Level Master
    Semester SA-2021

    Schedules and rooms

    Summary schedule Tuesday 13:15 - 15:00, Hebdomadaire
    Hours per week
    		2

    Teaching

    Teachers
    Description In this advanced lecture, a broad overview of theories and models of media use, media exposure and media effects will be presented and discussed. This applies to substantive and methodological differentiation and expansion. We will also address special and current phenomena in media exposure and media effects. We will approach studies and theories from a variety of different critical, theoretical, and methodological perspectives. Half of each session will be the introductory part by the course leader. The second part of each sessing will be filled with group-presentions about a current phenomenon/ussue/topic/paper, discussions about that paper as well as formal review/response to the paper & presentation by student teams.
    Training objectives Repeat, consolidate and broaden important theories of media use, media exposure and media effects. Discuss and reflect on exemplary studies based on your presentations. Transfer theories and results on current phenomena of media use, media exposure and media effects.
    Comments

    Please be prepared and accept that the lecture is biparted: One part will be the classic lecture format, the second will be closer to the form of a seminar where presentations, discussion and interactions are required and welcome.
    Softskills
    		Yes
    Off field
    		No
    BeNeFri
    		Yes
    Mobility
    		Yes
    UniPop
    		No

    Documents

    Bibliography Potter, W.J. (2012). Media Effects. Thousand Oaks: Sage. Charts of the lecture will be made available on moodle. Additional papers will be provided during the lecture, if appropriate.
  • Dates and rooms
    Date Hour Type of lesson Place
    21.09.2021 13:15 - 15:00 Cours PER 21, Room E230
    28.09.2021 13:15 - 15:00 Cours PER 21, Room E230
    05.10.2021 13:15 - 15:00 Cours PER 21, Room E230
    12.10.2021 13:15 - 15:00 Cours PER 21, Room E230
    19.10.2021 13:15 - 15:00 Cours PER 21, Room E230
    26.10.2021 13:15 - 15:00 Cours PER 21, Room E230
    02.11.2021 13:15 - 15:00 Cours PER 21, Room E230
    09.11.2021 13:15 - 15:00 Cours PER 21, Room E230
    16.11.2021 13:15 - 15:00 Cours PER 21, Room E230
    23.11.2021 13:15 - 15:00 Cours PER 21, Room E230
    30.11.2021 13:15 - 15:00 Cours PER 21, Room E230
    07.12.2021 13:15 - 15:00 Cours PER 21, Room E230
    14.12.2021 13:15 - 15:00 Cours PER 21, Room E230
    21.12.2021 13:15 - 15:00 Cours PER 21, Room E230
  • Assessments methods

    Evaluation continue - SA-2021, Session d'hiver 2022

    Assessments methods By rating
    Descriptions of Exams

    Presentation of Case Study and Synopsis/Summary.

    Course with continuous evaluation: after the registration period, you can no longer cancel your registration (see session calendar on the Faculty's website).

    No retake exam
  • Assignment
    Valid for the following curricula:
    Complementary learnings in SES
    Version: ens_compl_ses
    803 - MA course offering for Mobility Students
    European Studies 30 [MA]
    Version: SA14_MA_PS_bil_v01
    Enjeux économiques, politiques et sociaux en Europe > Modul "Economie" (Option A)
    German 120
    Version: SA16_BA_dt_V02
    Soft Skills
    Ma - Accounting and Finance - 90 ECTS
    Version: 2021/SA_V01
    Course - 72 ECTS > Minimum 0 / maximum 1 optional master course offered at the University of Fribourg, if 72 ECTS not yet reached in the above modules > SES Master level courses
    Ma - Business Communication : Business Informatics - 90 ECTS
    Version: 2020/SA_V01
    Courses - 60 ECTS > Option Group > Information Management > Cours > Modules management > MAR: Marketing
    Ma - Business Communication : Management - 90 ECTS
    Version: 2021/SA_V01
    Courses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > MAR: Marketing
    Ma - Business Informatics - 90 ECTS
    Version: 2020/SA-v01
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing
    Ma - Communication and Media Research - 90 ECTS
    Version: 2015/SA_V01
    Courses - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Master level courses
    Courses - 60 ECTS > Modul A «Media, Politics and the Economy» Modul
    Courses - 60 ECTS > Modul C «Media Use and Effects»
    Ma - Communication and Society - 90 ECTS
    Version: 2021/SA_V03
    Forschungsbereiche > Forschungsbereiche > Inter- & Transdisciplinary Perspectives > SES Master level courses
    Forschungsbereiche > Forschungsbereiche > Forschungsbereich Media Use & Effects > Schwerpunkt 4 - Vorlesung
    1107 - Optionswahl > Schwerpunkt Media Use & Effects > Courses > Schwerpunkt 4 - Vorlesung
    Ma - Economics - 90 ECTS
    Version: 2021/SA_V03
    Elective courses > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level courses
    Ma - European Business - 90 ECTS
    Version: 2017/SA_v01
    Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses
    Courses - 63 ECTS > Modules - Min one extra module with 12 ECTS > One complete module taken from the following list > MAR: Marketing
    Ma - Information Management - 90 ECTS
    Version: 2019/SA_V01
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing
    Ma - International and European Business - 90 ECTS
    Version: 2021/SA_V01
    Courses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses
    Courses > Modules > One complete module taken from the following list > Groupe d'élément de validation du Module MAR > MAR: Marketing
    Ma - Management - 90 ECTS
    Version: 2021/SA_V01
    Courses: min. 72 ECTS > Modules - min 54 ECTS > Groupe d'élément de validation du Module MAR > MAR: Marketing
    Courses: min. 72 ECTS > Elective Courses : max. 18 ECTS > SES Master level courses
    Ma - Management - 90 ECTS [MA]
    Version: 2017/SA_v01
    Courses: min. 63 ECTS > 3 modules with min 12 ECTS each > MAR: Marketing
    Courses: min. 63 ECTS > Cours facultatifs : max. 18 ECTS > SES Master level courses
    Ma - Marketing - 90 ECTS
    Version: 2021/SA_V02
    Courses > Elective Master courses from the whole university > SES Master level courses
    Courses > Groupe d'élément de validation du Module Marketing > MAR: Marketing
    Courses > Groupe d'élément de validation du Module COM > COM : Communication
    MiBa - Kommunikationswissenschaft und Medienforschung - 30 ECTS
    Version: 2015/SA_V01
    Kurse > Vorlesung "Media Use and Effects"
    MiMa - Business Informatics - 30 ECTS
    Version: 2020/SA_V01
    Cours > Modules management > MAR: Marketing
    MiMa - Communication and Society - 30 ECTS
    Version: 2021/SA_V01
    Pflichtkurse 15ECTS
    MiMa - Gestion d'entreprise - 30 ECTS
    Version: 2021/SA_V01
    Elective courses - 30 ECTS > MAR: Marketing