Master lecture Media Use and Effects

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Communication and Media Research
    Code UE-EKM.00596
    Languages English
    Type of lesson Seminar
    Level Master
    Semester AS-2021

    Schedules and rooms

    Summary schedule Tuesday 13:15 - 15:00, Hebdomadaire (Autumn semester)
    Hours per week
    		2

    Teaching

    Teachers
    • Fahr Andreas
    Description In this advanced lecture, a broad overview of theories and models of media use, media exposure and media effects will be presented and discussed. This applies to substantive and methodological differentiation and expansion. We will also address special and current phenomena in media exposure and media effects. We will approach studies and theories from a variety of different critical, theoretical, and methodological perspectives. Half of each session will be the introductory part by the course leader. The second part of each sessing will be filled with group-presentions about a current phenomenon/ussue/topic/paper, discussions about that paper as well as formal review/response to the paper & presentation by student teams.
    Training objectives Repeat, consolidate and broaden important theories of media use, media exposure and media effects. Discuss and reflect on exemplary studies based on your presentations. Transfer theories and results on current phenomena of media use, media exposure and media effects.
    Comments

    Please be prepared and accept that the lecture is biparted: One part will be the classic lecture format, the second will be closer to the form of a seminar where presentations, discussion and interactions are required and welcome.
    Softskills Yes
    Off field No
    BeNeFri Yes
    Mobility Yes
    UniPop No

    Documents

    Bibliography Potter, W.J. (2012). Media Effects. Thousand Oaks: Sage. Charts of the lecture will be made available on moodle. Additional papers will be provided during the lecture, if appropriate.
  • Dates and rooms
    Date Hour Type of lesson Place
    21.09.2021 13:15 - 15:00 Cours PER 21, Room E230
    28.09.2021 13:15 - 15:00 Cours PER 21, Room E230
    05.10.2021 13:15 - 15:00 Cours PER 21, Room E230
    12.10.2021 13:15 - 15:00 Cours PER 21, Room E230
    19.10.2021 13:15 - 15:00 Cours PER 21, Room E230
    26.10.2021 13:15 - 15:00 Cours PER 21, Room E230
    02.11.2021 13:15 - 15:00 Cours PER 21, Room E230
    09.11.2021 13:15 - 15:00 Cours PER 21, Room E230
    16.11.2021 13:15 - 15:00 Cours PER 21, Room E230
    23.11.2021 13:15 - 15:00 Cours PER 21, Room E230
    30.11.2021 13:15 - 15:00 Cours PER 21, Room E230
    07.12.2021 13:15 - 15:00 Cours PER 21, Room E230
    14.12.2021 13:15 - 15:00 Cours PER 21, Room E230
    21.12.2021 13:15 - 15:00 Cours PER 21, Room E230
  • Assessments methods

    Evaluation continue - AS-2021, Session d'hiver 2022

    Assessments methods By rating
    Descriptions of Exams

    Presentation of Case Study and Synopsis/Summary.

    Course with continuous evaluation: after the registration period, you can no longer cancel your registration (see session calendar on the Faculty's website).

    No retake exam
  • Assignment
    Valid for the following curricula:
    BeNeFri - Sciences économiques et sociales
    Version: 2018-SP_V01 - SES BeNeFri
    Course > Master course offering for BeNeFri Students
    Complementary learnings in SES or mobility students
    Version: ens_compl_ses
    Master course offering for Mobility Students - As of FS-2025 > Courses in Communication and Media Studies
    Doc - Business Informatics
    Version: 20210713
    Elective courses > Wahlkurse UNIFR
    Doc - Economics
    Version: 2002-SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Economie quantitative
    Version: 2002-SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Management
    Version: 2002-SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Management in Nonprofit-Organisation
    Version: 2002-SA_V01 -60 ECTS Théoriques
    Elective courses > Wahlkurse UNIFR
    Doc - Sciences sociales
    Version: 2002-SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Sciences économiques et sociales
    Version: 2002-SA_V01
    Cours a choix > Wahlkurse UNIFR
    German 120
    Version: SA16_BA_dt_V02
    Soft Skills
    Ma - Accounting and Finance - 120 ECTS
    Version: 2024-SP_V02 - DD Caen
    UniFr courses > Elective courses - Max 18 ECTS > SES Master level courses
    Ma - Accounting and Finance - 90 ECTS
    Version: 2021-SA_V02 - Dès SA-2024
    Course - 72 ECTS > Minimum 0 / maximum 1 optional master course offered at the University of Fribourg, if 72 ECTS not yet reached in the above modules > SES Master level courses
    Ma - Business Communication - Management - 90 ECTS
    Version: 2022-SA_V03
    Courses - 60 ECTS > Management > 30 ECTS parmi les modules : > MAR: Marketing
    Courses - 60 ECTS > Communication > Deux Cours et séminaires au choix 6 ECTS > Elective courses
    Ma - Business Communication : Business Informatics - 90 ECTS
    Version: 2024-SA_V03
    OPTION Information Management > Business Informatics Courses > Modules management > MAR: Marketing
    Communication > Elective courses
    Ma - Business Communication : Economics - 90 ECTS
    Version: 2021-SA_V03
    Courses > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > MA - Elective courses and seminars - as of SA-2024 > Elective courses
    Ma - Business Communication : Ethics and Economics - 90 ECTS
    Version: 2017-SP_V02 - Ethique
    Courses - 60 ECTS > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Elective courses
    Ma - Business Informatics - 90 ECTS
    Version: 2020-SA_V01
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing
    Ma - Communication and Society - 90 ECTS
    Version: 2021-SA_V03
    Forschungsbereiche > Inter- & Transdisciplinary Perspectives
    Forschungsbereiche > Media Use & Effects
    Media Use & Effects > Media Use & Effects - Course
    Ma - Economics - 90 ECTS
    Version: 2021-SA_V04
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level courses
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics > Courses from the SES faculty - max. 15 ECTS > SES Master level courses
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
    Course selection for the Master WITHOUT options > Elective courses > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
    Ma - International and European Business - 90 ECTS
    Version: 2021-SA_V01 - dès SA-2024
    Courses > Additional courses > SES Master level courses
    Ma - Management - 90 ECTS
    Version: 2021-SA_V03 - Dès SA-2024
    Courses: min. 72 ECTS > Elective courses > SES Master level courses
    Ma - Marketing - 90 ECTS
    Version: 2021-SA_V03 - Dès SA-2024
    Courses - 72 ECTS > Complementary module > COM Module validation element group > COM : Communication > Core courses
    Courses - 72 ECTS > Elective Master courses from the whole university > SES Master level courses
    MiBa - Kommunikationswissenschaft und Medienforschung - 30 ECTS
    Version: 2015-SA_V01
    Kurse > Vorlesung "Media Use and Effects"
    MiMa - Business Informatics - 30 ECTS
    Version: 2020-SA_V01
    Cours > Modules management > MAR: Marketing
    MiMa - Communication and Society - 30 ECTS
    Version: 2021-SA_V01
    Pflichtkurse 15ECTS
    MiMa - Gestion d'entreprise - 30 ECTS
    Version: 2021-SA_V01
    Elective courses - 30 ECTS > MAR: Marketing