Digital Marketing Communication - Customer Orientation 2.0
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Teaching
Details
Faculty Faculty of Management, Economics and Social Sciences Domain Business Administration Code UE-EGE.00348 Languages English Type of lesson Lecture
Level Master Semester SA-2022 Schedules and rooms
Summary schedule Monday 11:15 - 14:00, Hebdomadaire (Autumn semester)
Hours per week 3 Teaching
Documents
Bibliography Tuten/Solomon (2018): Social Media Marketing
Chaffey/Ellis-Chadwick (2019): Digital Marketing
Egan (2011): Relationship Marketing
Kotler/Armstrong (2017): Principles of Marketing
Homburg/Küster/Krohmer (2013): Marketing Management
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Dates and rooms
Date Hour Type of lesson Place 19.09.2022 11:15 - 14:00 Cours PER 21, Room A230 26.09.2022 11:15 - 14:00 Cours PER 21, Room A230 03.10.2022 11:15 - 14:00 Cours PER 21, Room A230 10.10.2022 11:15 - 14:00 Cours PER 21, Room A230 17.10.2022 11:15 - 14:00 Cours PER 21, Room A230 24.10.2022 11:15 - 14:00 Cours PER 21, Room A230 31.10.2022 11:15 - 14:00 Cours PER 21, Room A230 07.11.2022 11:15 - 14:00 Cours PER 21, Room A230 14.11.2022 11:15 - 14:00 Cours PER 21, Room A230 21.11.2022 11:15 - 13:00 Cours PER 21, Room C140 21.11.2022 13:15 - 14:00 Cours PER 21, Room A230 28.11.2022 11:15 - 14:00 Cours PER 21, Room A230 05.12.2022 11:15 - 14:00 Cours PER 21, Room A230 12.12.2022 11:15 - 13:00 Cours PER 21, Room C140 12.12.2022 13:15 - 14:00 Cours PER 21, Room A230 19.12.2022 11:15 - 14:00 Cours PER 21, Room A230 -
Assessments methods
Written exam - SA-2022, Session d'hiver 2023
Date 19.01.2023 08:30 - 09:30 Assessments methods By rating Descriptions of Exams Prüfungslänge 60 Minuten
Written exam - SP-2023, Session de rattrapage 2023
Date 22.08.2023 17:00 - 18:00 Assessments methods By rating Descriptions of Exams Prüfungslänge 60 Minuten
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Assignment
Valid for the following curricula: BeNeFri - Sciences économiques et sociales
Version: 2018/SP_V01_SES_BeNeFri
Course > Master course offering for BeNeFri Students
Complementary learnings in SES or mobility students
Version: ens_compl_ses
Mster course offering for Mobility Students
Ma - Accounting and Finance - 120 ECTS
Version: 2024/SP_V01_DD_Caen
UniFr courses > Elective courses - Max 18 ECTS > SES Master level courses
Ma - Accounting and Finance - 90 ECTS
Version: 2021/SA_V01 Dès SA-2024
Course - 72 ECTS > Minimum 0 / maximum 1 optional master course offered at the University of Fribourg, if 72 ECTS not yet reached in the above modules > SES Master level courses
Ma - Business Communication - Management - 90 ECTS
Version: 2022/SA_V02
Courses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > DIG: Managing DigitalisationCourses - 60 ECTS > Chosen Option > Management > 30 ECTS parmi les modules : > MAR: Marketing
Ma - Business Communication : Business Informatics - 90 ECTS
Version: 2020/SA_V02
Courses - 60 ECTS > Option Group > Information Management > Cours > Modules management > MAR: MarketingCourses - 60 ECTS > Option Group > Information Management > Cours > Modules management > DIG: Managing Digitalisation
Ma - Business Informatics - 90 ECTS
Version: 2020/SA-v01
Classes - min. 45 ECTS > Modules management - max. 15 ECTS > DIG: Managing DigitalisationClasses - min. 45 ECTS > Modules management - max. 15 ECTS > MAR: Marketing
Ma - Communication and Media Research - 90 ECTS
Version: 2015/SA_V01
Courses - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Master level courses
Ma - Communication and Society - 90 ECTS
Version: 2021/SA_V03
Forschungsbereiche > Inter- & Transdisciplinary Perspectives
Ma - Data Analytics & Economics - 90 ECTS
Version: 2020/SA-v01
Courses min 63 ECTS > Elective Module: “Specialisation”. Select courses for up to max 18 ECTS > Specialised Courses in Data Analytics & Economics
Ma - Economics - 90 ECTS
Version: 2021/SA_V04
Course selection for the Master WITHOUT options > Elective courses > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics > Courses from the SES faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
Ma - European Business - 90 ECTS
Version: 2017/SA_v01
Courses - 63 ECTS > Modules - Min one extra module with 12 ECTS > One complete module taken from the following list > MAR: MarketingCourses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses
Ma - International and European Business - 90 ECTS
Version: 2021/SA_v01 dès SA-2024
Courses > Additional courses > SES Master level coursesCourses > Modules > Elective courses of the management modules > Elective courses of the management modules > Elective courses for the Master in managementCourses > Modules > One complete module taken from the following list > MAR Module validation element group > MAR: Marketing > Core coursesCourses > Modules > One complete module taken from the following list > DIG Module validation element group > DIG: Managing Digitalisation > Core courses
Ma - Management - 90 ECTS
Version: 2021/SA_v03 dès SA-2024
Courses: min. 72 ECTS > Elective courses > SES Master level coursesCourses: min. 72 ECTS > Modules - min 54 ECTS > Elective courses taken outside a validating module > Elective courses in the management modules > Elective courses for the Master in managementCourses: min. 72 ECTS > Modules - min 54 ECTS > Minimum of 3 modules with a minimum of 18 ECTS and 2 core courses > DIG Module validation element group > DIG: Managing Digitalisation > Core coursesCourses: min. 72 ECTS > Modules - min 54 ECTS > Minimum of 3 modules with a minimum of 18 ECTS and 2 core courses > MAR Module validation element group > MAR: Marketing > Core courses
Ma - Management - 90 ECTS [MA]
Version: 2017/SA_v01
Courses: min. 63 ECTS > Cours facultatifs : max. 18 ECTS > SES Master level coursesCourses: min. 63 ECTS > 3 modules with min 12 ECTS each > MAR: Marketing
Ma - Marketing - 90 ECTS
Version: 2021/V03 dès SA-2024
Courses - 72 ECTS > Elective Master courses from the whole university > SES Master level coursesCourses - 72 ECTS > Complementary module > DIG Module validation element group > DIG: Managing Digitalisation > Core coursesCourses - 72 ECTS > Marketing Module > Marketing Module validation element group > MAR: Marketing > Core courses
MiMa - Business Informatics - 30 ECTS
Version: 2020/SA_V01
Cours > Modules management > MAR: MarketingCours > Modules management > DIG: Managing Digitalisation
MiMa - Gestion d'entreprise - 30 ECTS
Version: 2021/SA_V01
Elective courses - 30 ECTS > MAR: MarketingElective courses - 30 ECTS > DIG: Managing Digitalisation