Do consumers prefer lower or higher numbers of customizable product attributes in an e-commerce context?
Electronic Commerce Research (2025) | Journal article
The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging
Journal of Retailing and Consumer Services (2025) | Journal article
Human Touch in AI - How Human Fallback Options in Service Chats Drive Empathy and Recovery Outcomes: An Abstract
Olivier Schorro, Silke Bambauer-Sachse,
(5.2025) | Conference
Fast Track to Satisfaction? The Impact of Response Type and Speed in Online Customer Service on Social Networks: An Abstract
Silke Bambauer-Sachse, Sanja Maria Stuhldreier,
(5.2025) | Conference
How can destination management organisations enhance their social media marketing communication in the field of sports tourism?
Tourism and hospitality management (2025) | Journal article
Consumers’ Intentions to Spread Negative Word of Mouth About Dynamic Pricing for Services: Role of Confusion and Unfairness Perceptions
Journal of Service Research (2024) | Journal article
Do purchase intentions depend on corporate response strategies? - The role of perceived response appropriateness
Sanja Maria Stuhldreier, Silke Bambauer-Sachse,
Academy of Marketing Science Annual Conference: Marketing and AI: Shaping the Future Together:
(5.2024) | Conference
Dynamic pricing in new service contexts: Repurchase intentions of price-advantaged customers and the roles of price confusion and trust
Ashley Young, Léa Grivel, Silke Bambauer-Sachse,
Academy of Marketing Science Annual Conference: Marketing and AI: Shaping the Future Together:
(2024) | Conference
Understanding Consumers’ Booking Intentions for Sustainable Travel Packages
Silke Bambauer-Sachse, Markus Orth,
30th RARCS Conference:
(2024) | Conference
Paradoxical fairness perceptions of dynamic pricing sequences
Silke Bambauer-Sachse, Ashley Young,
Academy of Marketing Science Annual Conference: Welcome to the New Normal: Life after the Chaos:
(2023) | Conference
Effects of complaint management strategies in social networks on observers' emotional attachment and brand commitment
, in Optimistic Markting in Challenging Times: Serving Ever-Shifting Consumer Needs: Proceedings of the 2022 AMS Annual Conference
Silke Bambauer-Sachse, Sanja Maria Stuhldreier (2023)
| Book chapter
Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity
, in Optimistic Markting in Challenging Times: Serving Ever-Shifting Consumer Needs: Proceedings of the 2022 AMS Annual Conference
Silke Bambauer-Sachse, Ashley Young (2023)
| Book chapter
Effects of corporate response patterns in social networks on brand attitudes and purchase intentions of observing consumers
Silke Bambauer-Sachse, Sanja Maria Stuhldreier,
Academy of Marketing Science Annual Conference: Welcome to the New Normal: Life after the Chaos:
(2023) | Conference
Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?
Journal of Business-to-Business Marketing (2022) | Journal article
Customer Cognitive Appraisals of Differential and Dynamic Pricing
Marketing ZFP (2022) | Journal article
Negativ consumer reactions to dynamic pricing with personal and external criteria
Silke Bambauer-Sachse, Ashley Young,
AMA Winter Academic Virtual Conference: Reconnecting and Reconceiving the Marketplace:
(2022) | Conference
Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing
, in From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science Annual Conference
Silke Bambauer-Sachse, Yannick Renaud, Ashley Young (2022)
| Book chapter
Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity
Silke Bambauer-Sachse, Ashley Young,
Academy of Marketing Science Annual Conference: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs:
(2022) | Conference
Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing
, in From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science Annual Conference
Silke Bambauer-Sachse, Ashley Young (2022)
| Book chapter
Sports tourism destinations and the importance of online social networking sites
Silke Bambauer-Sachse, Carmen Sarah Einsle,
Third International Conference on Technology in Physical Activity and Sport:
(2022) | Conference
Effects of complaint management strategies in social networks on observers' emotional attachment and brand commitment
Silke Bambauer-Sachse, Sanja Maria Stuhldreier,
Academy of Marketing Science Annual Conference: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs:
(2022) | Conference
Consumer reactions to dynamic pricing as a norm-breaking practice with increasing levels of company clarifications
, in Celebrating the Past and the Future of Marketing and Discovery with Social Impact: Proceedings of the 2021 Annual Virtual Conference and World Congress
Silke Bambauer-Sachse, Ashley Young (2022)
| Book chapter
Customer satisfaction with business services: is agile better?
Journal of Business and Industrial Marketing (2021) | Journal article
Consumer reactions to dynamic pricing as a norm-breaking practice with increasing levels of company clarifications
Silke Bambauer-Sachse, AShley Young, Ashley Young,
Academy of Marketing Science Virtual Conference: Celebrating the Past and Future of Marketing:
(2021) | Conference
Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing
Silke Bambauer-Sachse, Ashley Young,
Academy of Marketing Science Virtual Conference: From Micro to Macro: Dealing with Uncertainties in the Global Marketing Place:
(2020) | Conference
Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing
Silke Bambauer-Sachse, Yannick Renaud, Ashley Young,
Academy of Marketing Science Virtual Conference: From Micro to Macro: Dealing with Uncertainties in the Global Marketing Place:
(2020) | Conference
Comparative Advertising: Effects of Concreteness and Claim Substantiation through Reactance and Activation on Purchase Intentions
Journal of Business Research (2018) | Journal article
Which effects do price promotions have on purchase intentions in post-promotion periods and what role do reductions of consumers' reference price and willingness to pay play in this context?
Swiss Journal of Business Research and Practice (2018) | Journal article
Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response
Journal of Retailing and Consumer Services (2018) | Journal article
Short- and Long-Term Consumer Reactions to Promotions
, in Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Silke Bambauer-Sachse, Laura Massera (2018)
| Book chapter
Consumer Reactions to Low vs. High Levels of Customization
, in Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Silke Bambauer-Sachse (2018)
| Book chapter
Reactance arousal in the context of comparative advertising for goods versus services: The role of claim concreteness and type of product attribute
Priska Heinzle, Silke Bambauer-Sachse,
ICORIA 2018 Annual Conference:
(2018) | Conference
Which Dimension of Brand Globalness Matters in Advertisements? An Extended Abstract
, in Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Silke Bambauer-Sachse (2017)
| Book chapter
The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising: An Extended Abstract
, in Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Silke Bambauer-Sachse, Priska Heinzle (2017)
| Book chapter
Which Proportion of Their Reference Price Are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions? An Extended Abstract
, in Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Silke Bambauer-Sachse, Laura Massera (2017)
| Book chapter
Consumer reactance after contact with comparative advertising: The role of independent test results and consumers’ predisposition to show state reactance – a structured abstract
, in Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Silke Bambauer-Sachse, Priska Heinzle (2017)
| Book chapter
Effects of promotion type on future purchase intentions through different types of consumer response: A structured abstract
, in Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Silke Bambauer-Sachse, Laura Massera (2017)
| Book chapter
Short and Long-Term Consumer Reactions to Promotions
Silke Bambauer-Sachse, Laura Massera,
Academy of Marketing Science Annual Conference: Back to the Future: Using Marketing Basics to Provide Customer Value:
(2017) | Conference
Consumer Reactions to a Low versus High Level of Customization
Silke Bambauer-Sachse,
Academy of Marketing Science Annual Conference: Back to the Future: Using Marketing Basics to Provide Customer Value:
(2017) | Conference
Consumer Reactions to Comparative Advertising: The Role of Product Type and Sensation Seeking – A Structured Abstract
, in Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
Silke Bambauer-Sachse, Priska Heinzle (2016)
| Book chapter
The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity
, in Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Silke Bambauer-Sachse, Priska Heinzle (2016)
| Book chapter
Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims
, in Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Silke Bambauer-Sachse, Laura Massera (2016)
| Book chapter
When does the Value of Compensation Matter in Service Recovery?
, in Let’s get Engaged! Crossing the Threshold of Marketing’s Engagement Era. AMSAC 2014. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Silke Bambauer-Sachse, Landisoa Rabeson (2016)
| Book chapter
The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising
Silke Bambauer-Sachse, Priska Heinzle,
Academy of Marketing Science Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends:
(2016) | Conference
Which Proportion of Their Reference Price are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions?
Silke Bambauer-Sachse, Laura Massera,
Academy of Marketing Science Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends:
(2016) | Conference
Which Dimension of Brand Globalness Matters in Advertisements?
Silke Bambauer-Sachse,
Academy of Marketing Science Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends:
(2016) | Conference
Consumer Reactance after Contact with Comparative Advertising - The Role of Independent Test Results and Predisposition to Show State Reactance
Silke Bambauer-Sachse, Priska Heinzle,
Academy of Marketing Science World Marketing Congress:
(2016) | Conference
Effects of Promotion Type on Future Purchase Intentions through Different Types of Consumer Response
Silke Bambauer-Sachse, Laura Massera,
Academy of Marketing Science World Marketing Congress:
(2016) | Conference
In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes? A Structured Abstract
, in Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
Silke Bambauer-Sachse, Laura Massera (2016)
| Book chapter
Determining adequate tangible compensation in service recovery processes for developed and developing countries: The role of severity and responsibility
Journal of Retailing and Consumer Services (2015) | Journal article
Service recovery for moderate and high involvement services
Journal of Services Marketing (2015) | Journal article
Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion
Journal of Retailing and Consumer Services (2015) | Journal article
The Role of Anger and Activation in the Context of Consumer Reactions to Comparative Advertising Based on Attribute Versus Price Comparisons
, in AMA Summer Marketing Educators' Conference: Improving Business Practice Through Marketing Insight
Silke Bambauer-Sachse, Priska Heinzle (2015)
| Book chapter
In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes?
Silke Bambauer-Sachse, Laura Massera,
Academy of Marketing Science Annual Conference: Rediscovering the Essentiality of Marketing:
(2015) | Conference
Consumer Reactions to Comparative Advertising - The Role of Product Type and Sensation Seeking
Silke Bambauer-Sachse, Priska Heinzle,
Academy of Marketing Science Annual Conference: Rediscovering the Essentiality of Marketing:
(2015) | Conference
The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity
Silke Bambauer-Sachse, Priska Heinzle,
Academy of Marketing Science World Congress:
(2015) | Conference
Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims
Silke Bambauer-Sachse, Laura Massera,
Academy of Marketing Science World Congress:
(2015) | Conference
Can advertising compensate the detrimental effects of negative online product reviews?
Marketing Journal of Research and Management (2014) | Journal article
Appropriate Strategies to Avoid or Recover Negative Customer Experiences
, in Customer Experience Management
Silke Bambauer-Sachse (2014)
| Book chapter
Under which mood and deal proneness conditions do price promotions really lead to high purchase intention?
, in Paradigm Shifts & Interactions, Proceedings of the 43th Annual Conference of the European Marketing Academy
Silke Bambauer-Sachse, Laura Massera (2014)
| Book chapter
Effective Use of Non-monetary and Monetary Compensation in Service Recovery
Silke Bambauer-Sachse, Landisoa Rabeson,
AMA Winter Marketing Edcuators' Conference:
(2014) | Conference
When does the value of compensation matter in service recovery processes?
Silke Bambauer-Sachse, Landisoa Rabeson,
Academy of Marketing Science Annual Conference: Let's Get Engaged! Crossing the Treshold of Marketing's Engagement Era:
(2014) | Conference
Under which mood and deal proneness conditions do price promotions really lead to high purchase intention?
Silke Bambauer-Sachse, Laura Massera,
43th EMAC Conference:
(2014) | Conference
Do consumers still believe what is said in online product reviews? A persuasion knowledge approach
Journal of Retailing and Consumer Services (2013) | Journal article
Reference price reduction through repeated contacts with price promotions – the role of the saving format
, in Ideas in Marketing: Finding the New and Polishing the Old
Silke Bambauer-Sachse, Laura Massera (2013)
| Book chapter
Reference price reduction through repeated contacts with price promotions – the role of the saving format
Silke Bambauer-Sachse, Laura Massera,
Academy of Marketing Science Annual Conference: Ideas in Marketing: Finding the New and Polishing the Old:
(2013) | Conference
Effects of price promotions on consumer’s internal reference prices: the role of mood and need for cognition
Silke Bambauer-Sachse, Laura Massera,
20th Recent Advances in Retailing and Services Science Conference:
(2013) | Conference
The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
, in ACR 2010 Proceedings
Silke Bambauer-Sachse, Sabrina Mangold (2012)
| Book chapter
Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
, in ACR 2010 Proceedings
Silke Bambauer-Sachse, Zoltan Horvath (2012)
| Book chapter
Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings?
, in ACR 2012 Proceedings
Silke Bambauer-Sachse (2012)
| Book chapter
Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong?
, in ACR 2012 Proceedings
Silke Bambauer-Sachse, Angelique Dupuy (2012)
| Book chapter
Which level of product customization is more beneficial than offering a choice of standard products?
Silke Bambauer-Sachse,
19th Recent Advances in Retailing and Services Science Conference:
(2012) | Conference
Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong?
Silke Bambauer-Sachse, Angelique Dupuy,
Association for Consumer Research North American Conference:
(2012) | Conference
Can Advertising Elements Improve Consumer Evaluations of Brand Extensions with a Moderate or Low Fit
Psychology & Marketing (2011) | Journal article
Brand Equity Dilution Through Negative Online Word-of-Mouth Communication
Journal of Retailing and Consumer Services (2011) | Journal article
Temporal Reframing of Prices: When Is It Beneficial?
Journal of Retailing (2011) | Journal article
Which Communication Strategies Can Counterbalance Detrimental Effects of Negative Product Reviews on the Internet?
Silke Bambauer-Sachse, Sabrina Mangold,
18th Recent Advances in Retailing and Services Science Conference:
(2011) | Conference
Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings?
Silke Bambauer-Sachse,
Association for Consumer Research North American Conference:
(2011) | Conference
Does a Marketer’s Responsibility for a Surcharge Moderate Price Partitioning Effects?
, in Advances in Consumer Research
Silke Bambauer-Sachse, Sabrina Mangold (2010)
| Book chapter
Brand Equity Dilution Through Negative Online Word-of-Mouth Communication
Silke Bambauer-Sachse, Sabrina Mangold,
17th Recent Advances in Retailing and Services Science Conference:
(2010) | Conference
Brand Equity Dilution Through Negative Online Word-of-Mouth Communication: The Moderating Effects of Product Type and Valence
Silke Bambauer-Sachse, Sabrina Mangold,
German-French-Austrian Conference on Marketing:
(2010) | Conference
The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
Silke Bambauer-Sachse, Sabrina Mangold,
Association for Consumer Research North American Conference:
(2010) | Conference
Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
Silke Bambauer-Sachse, Zoltan Horvath,
Association for Consumer Research North American Conference:
(2010) | Conference
Can a Positive Mood Counterbalance Weak Arguments in Personal Sales Conversations?
Journal of Retailing and Consumer Services (2009) | Journal article
Are Temporally Reframed Prices Really Advantageous? A More Detailed Look at the Processes Triggered by Temporally Reframed Prices
Journal of Retailing and Consumer Services (2009) | Journal article
Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images
, in Advances in Consumer Research
Silke Bambauer-Sachse, Heribert Gierl (2009)
| Book chapter
Is Scaling Down Prices Really Advantageous?
Silke Bambauer-Sachse, Sabrina Mangold,
16th Recent Advances in Retailing and Services Science Conference:
(2009) | Conference
Does a Marketer’s Responsibility for a Surcharge Moderate Price Partitioning Effects
Silke Bambauer-Sachse, Sabrina Mangold,
Association for Consumer Research North American Conference:
(2009) | Conference
Hängt die Vorteilhaftigkeit einer Preispartitionierung vom Preislevel der Güterkategorie ab?
Die Unternehmung (2008) | Journal article
Welche Effekte hat Brand Placement in PC-/Videospielen?
Der Markt (2008) | Journal article
Wirken partitionierte Preise wirklich günstiger als Komplettpreise?
Der Markt (2008) | Journal article
Werbewirkung qualitätsbezogener Website-Elemente
, in Erfolgsfaktoren der Website-Gestaltung
Silke Bambauer-Sachse, Heribert Gierl (2008)
| Book chapter
Should Marketers Use Price Partitioning or Total Prices?
, in Advances in Consumer Research
Silke Bambauer-Sachse, Heribert Gierl (2008)
| Book chapter
Mood and Argument Strength Effects in a Personal Sales Conversation
Silke Bambauer-Sachse, Heribert Gierl,
15th Recent Advances in Retailing and Services Science Conference:
(2008) | Conference
Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images
Silke Bambauer-Sachse, Heribert Gierl,
Association for Consumer Research Annual Conference:
(2008) | Conference
Effects of Price Partitioning versus Using Total Prices on Product Evaluation
Marketing JRM (2007) | Journal article
Welchen Einfluss haben Coupons auf Produktbewertung und Kaufabsicht?
Wisu (2007) | Journal article
Difficulties with Using Correlations to Determine the Relative Strength of Effects of Latent Variables
Der Markt (2007) | Journal article
Werbewirkung ausgewählter Website-Elemente – eine empirische Studie am Beispiel der Internetauftritte von Pkw-Herstellern
, in Vielfalt und Einheit in der Marketingwissenschaft
Silke Bambauer-Sachse, Heribert Gierl (2007)
| Book chapter
Should Marketers Use Price Partitioning or Total Prices?
Silke Bambauer-Sachse, Heribert Gierl,
Association for Consumer Research Annual Conference:
(2007) | Conference
Effects of Consumers’ Mood in a Personal Sales Conversation
Marketing JRM (2006) | Journal article
Die Wirkung der Stimmung des Kunden im Verkaufsgespräch
Der Markt (2006) | Journal article
Effects of Mood and Argument Strength on Product Evaluation in a Personal Sales Conversation
, in International Advertising and Communication
Silke Bambauer-Sachse, Heribert Gierl (2006)
| Book chapter
Effects of Brand Placement in PC/Video Games on the Change of the Attitude Toward the Advertised Brand
Silke Bambauer-Sachse,
AMA Summer Educators’ Conference:
(2006) | Conference
Effects of brand placement in PC/video games on the change of the attitude toward the advertised brand
, in AMA Educators' Proceedings
Silke Bambauer-Sachse (2006)
| Book chapter
Effects of Website Quality Information on Perceived Product Quality
Silke Bambauer-Sachse, Heribert Gierl,
4th EMAC Conference:
(2005) | Conference
Effects of Consumers Mood in a Personal Sales Conversation
Silke Bambauer-Sachse, Heribert Gierl,
4th International Conference on Research in Advertising (ICORIA):
(2005) | Conference
Effekte qualitätsbezogener Zusatzinformationen für Websites auf die Beurteilung von Produkten
Marketing ZFP (2004) | Journal article
Werbewirkung von Website-Elementen
Marketing ZfP (2004) | Journal article
Die Überzeugungskraft unattraktiver Kommunikatoren
Der Markt (2002) | Journal article
Information networks as a safeguard from opportunism in industrial supplier-buyer-relationships
Schmalenbachs Business Review (2002) | Journal article
Werbewirkung von Unternehmens-Websites am Beispiel von Banken
Planung und Analyse (2001) | Journal article
