Silke Bambauer-Sachse

Professor
Department of Management

PER 21 bu. E402
Bd de Pérolles 90
1700 Fribourg
PER 21, E402

Research and publications

  • Journal Articles, Book Chapters, Conference Abstracts
    112 publications

    Do consumers prefer lower or higher numbers of customizable product attributes in an e-commerce context?
    Electronic Commerce Research (2025) | Journal article

    The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging
    Journal of Retailing and Consumer Services (2025) | Journal article

    Human Touch in AI - How Human Fallback Options in Service Chats Drive Empathy and Recovery Outcomes: An Abstract
    Silke Bambauer-Sachse, Olivier Schorro (2025) | Other

    Fast Track to Satisfaction? The Impact of Response Type and Speed in Online Customer Service on Social Networks: An Abstract
    Silke Bambauer-Sachse, Sanja Maria Stuhldreier (2025) | Other

    How can destination management organisations enhance their social media marketing communication in the field of sports tourism?
    Tourism and hospitality management (2025) | Journal article

    Consumers’ Intentions to Spread Negative Word of Mouth About Dynamic Pricing for Services: Role of Confusion and Unfairness Perceptions
    Journal of Service Research (2024) | Journal article

    Do purchase intentions depend on corporate response strategies? - The role of perceived response appropriateness
    Silke Bambauer-Sachse, Sanja Maria Stuhldreier, Academy of Marketing Science Annual Conference: Marketing and AI: Shaping the Future Together: (5.2024) | Conference

    Dynamic pricing in new service contexts: Repurchase intentions of price-advantaged customers and the roles of price confusion and trust
    Ashley Young, Léa Grivel, Silke Bambauer-Sachse, Academy of Marketing Science Annual Conference: Marketing and AI: Shaping the Future Together: (2024) | Conference

    Understanding Consumers’ Booking Intentions for Sustainable Travel Packages
    Silke Bambauer-Sachse, Markus Orth, 30th RARCS Conference: (2024) | Conference

    Paradoxical fairness perceptions of dynamic pricing sequences
    Silke Bambauer-Sachse, Ashley Young, Academy of Marketing Science Annual Conference: Welcome to the New Normal: Life after the Chaos: (2023) | Conference

Teaching and courses

Show in course program