Stratégies de communication et médias

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Communication and Media Research
    Code UE-EKM.00409
    Languages French
    Type of lesson Lecture
    Level Bachelor
    Semester SP-2021

    Schedules and rooms

    Summary schedule Thursday 10:15 - 12:00, Hebdomadaire (Spring semester)
    Hours per week
    		2

    Teaching

    Teachers
    • Asdourian Bruno
    Description

    Le cours décrit notamment les points suivants :

    • Enjeux et objectifs de la communication des organisations
    • Territoires de la communication des organisations
    • Image visuelle : logo, bâtiment, ...
    • Plan de communication
    • Relation annonceur agence de communication
    • Relations avec les journalistes.

    Lien Moodle
    Training objectives

    Vous allez acquérir les bases de la communication des organisations et les principales méthodes appliquées par les professionnels.

    Vous comprendrez comment bâtir un plan de communication (définir ses cibles, concevoir les messages, ...).
    Available seats 80
    Softskills Yes
    Off field No
    BeNeFri Yes
    Mobility Yes
    UniPop No
    Auditor Yes

    Documents

    Bibliography T. Libaert: La communication d’entreprise, Economica
    T. Libaert: Le plan de communication, Dunod
    M.H. Westphalen: Le communicator, Dunod
    J.M. Décaudin et Ph. Malaval: Pentacom, Ed. Pearson
  • Dates and rooms
    Date Hour Type of lesson Place
    25.02.2021 10:15 - 12:00 Cours PER 21, Room G230
    04.03.2021 10:15 - 12:00 Cours PER 21, Room G230
    11.03.2021 10:15 - 12:00 Cours PER 21, Room G230
    18.03.2021 10:15 - 12:00 Cours PER 21, Room G230
    25.03.2021 10:15 - 12:00 Cours PER 21, Room G230
    01.04.2021 10:15 - 12:00 Cours PER 21, Room G230
    15.04.2021 10:15 - 12:00 Cours PER 21, Room G230
    22.04.2021 10:15 - 12:00 Cours PER 21, Room G230
    29.04.2021 10:15 - 12:00 Cours PER 21, Room G230
    06.05.2021 10:15 - 12:00 Cours PER 21, Room G230
    20.05.2021 10:15 - 12:00 Cours PER 21, Room G230
    27.05.2021 10:15 - 12:00 Cours PER 21, Room G230
  • Assessments methods

    Written exam - SP-2021, Session d'été 2021

    Date 16.06.2021 11:00 - 12:00
    Assessments methods By rating
    Descriptions of Exams

    Durée d'examen : 60 Min.

    Written exam - SP-2021, Session de rattrapage 2021

    Date 02.09.2021 11:00 - 12:00
    Assessments methods By rating
    Descriptions of Exams

    Durée d'examen : 60 Min.
  • Assignment
    Valid for the following curricula:
    Ba - Communication Studies - 90 ECTS
    Version: 2023/SA_V01
    2nd and 3rd year - 54 ECTS > Course - 39ECTS > Elective courses - 15 ECTS > Elective courses from DCM > Ba - Elective courses DCM
    Ba - Communication and Media Research - 120 ECTS
    Version: 2021/SA_V04
    2nd + 3rd year - 78 ECTS > Course ans Seminars - 63 ECTS > Bachelor elective courses - min. 12 ECTS
    BcBa - Kommunikationswissenschaft und Medienforschung - 60 ECTS
    Version: 2021/SA_V02
    Wahlvorlesungen - mind. 18 ECTS > Weitere Wahlvorlesungen aus dem Angebot DCM für das Nebenfach KM 60 ECTS
    BeNeFri - Sciences économiques et sociales
    Version: 2018/SP_V01_SES_BeNeFri
    Course > Bachelor course offering for BeNeFri Students
    Complementary learnings in SES or mobility students
    Version: ens_compl_ses
    Bachelor course offering for Mobility Students
    Education / Psychology 120
    Version: SA14_BA_fr_v02
    CTC / BP1.8-F
    Education / Psychology 120
    Version: SA20_BA_de_v01
    BP1.7-D Bereichsübergreifende Kompetenzen
    Education / Psychology 120
    Version: SA20_BA_bil_v01
    BP1.7-B Bereichsübergreifende Kompetenzen / Compétences transversales
    Educational Sciences 120
    Version: SA20_BA_de_v01
    BE1.8-D Bereichsübergreifende Kompetenzen
    Educational Sciences 120
    Version: SA14_BA_fr_v02
    CTC / BS1.8-F
    Educational Sciences 120
    Version: SA20_BA_bil_v01
    Variante A > BE1.8a-B Compétences transversales
    Variante B > BE1.7b-B Bereichsübergreifende Kompetenzen
    English Language and Literature 120
    Version: SA15_BA_ang_V02
    Module Nine: Soft Skills
    French 120
    Version: SA16_BA_fr_V04
    Module 8 - CTC
    French and German: Bilingualism and Cultural Exchange 180
    Version: SA17_BA_de_fr_V01
    1.4 CTC / Softskills > CTC - Soft Skills (pour étudiant-e-s germanophones)
    French and German: Bilingualism and Cultural Exchange 180
    Version: SA17_BA_de_fr_V01
    1.4 CTC / Softskills > CTC - Soft Skills (pour étudiant-e-s germanophones)
    German 120
    Version: SA16_BA_dt_V02
    Soft Skills
    MiBa - Business Communication : Economics - 60 ECTS
    Version: 2022/SA_V01
    Communication and media - 30 ECTS > Elective courses - 9 ECTS > Ba - Elective courses DCM
    MiBa - Business Communication : Management - 60 ECTS
    Version: 2022/SA_V01
    Communication and media - 30 ECTS > Elective courses - 30 ECTS > Ba - Elective courses DCM
    MiBa - Communication et médias - 30 ECTS
    Version: 2022/SA_V01
    Elective courses - 9 ECTS > Ba - Elective courses DCM
    MiBa -Mass Media and Communication Research - 30 ECTS
    Version: 2021/SA_V01
    4 elective lectures - 12 ECTS > Further elective lectures from the DCM offer for the minor subject KM 30 ECTS

    NfBa - Business Communication : Business Informatics - 60 ECTS
    Version: 2022/SA_V01
    Communication and media - 30 ECTS > Elective courses - 9 ECTS > Ba - Elective courses DCM
    Psychology 180
    Version: SA19_BA_fr_de_bil_v02
    Module 11 > M11 Soft skills
    Slavic Studies 120
    Version: SA15_BA_slav_V02
    Module 9: Compétences transversales et complémentaires
    Slavic Studies 120
    Version: SA15_BA_slav_V01
    Module 9: Compétences transversales et complémentaires