Customer-Centric Innovation

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Business Administration
    Code UE-EGE.00472
    Languages English
    Type of lesson Lecture
    Level Master
    Semester SS-2024

    Schedules and rooms

    Summary schedule Friday 08:15 - 12:00, Hebdomadaire (Spring semester)
    Hours per week
    		3

    Teaching

    Responsibles
    • Nüesch Stephan
    Teachers
    • Nüesch Stephan
    Assistants
    • Pittet Mathilde
    Description

    The course „Customer-Centric Innovation” provides an introduction to customer-centric product development.

    This includes the understanding of the intellectual foundations, the underlying methodology, and the mindset necessary to develop innovations from a customer’s perspective.

    As part of this course, the students have the opportunity to become familiar with innovation methods relevant in practice and apply them in a university related context. During the course, the students develop a customer-centric innovation in groups and learn how to translate an idea into a real market test.

    Classroom sessions comprise a mixture of classical lectures (theory foundations), innovation development (application), and presentations.
    Training objectives

    The students
    • understand the fundamental purpose of customer-centric innovation,
    • comprehend the relevance of customer needs for new product development,
    • familiarize with and apply state-of-the-art methods for customer-centric innovation,
    • can derive innovative ideas and reflect upon them.
    Condition of access

    max. 30 Students
    Available seats 30
    Softskills Yes
    Off field No
    BeNeFri Yes
    Mobility Yes
    UniPop No

    Documents

    Bibliography
    1. Toolkits for Innovation: How Digital Technologies Empower Users in New Product Development (with T. Schäper and J.N. Foege), R&D Management, Vol. 54 (2024), 95-117.
    2. Algorithm-driven Search: An Attention-based View on Artificial Intelligence for Organizational Exploitation and Exploration (with A. Eicke and C. Sabel), Proceedings of the International Conference on Information Systems, ICIS 2022.
    3. Simply Clever – The Impact of Cognitive Simplicity on Organizational Digital Strategy Orientation (with D. Lohmar and C. Jung). Proceedings of the International Conference on Information Systems, ICIS 2021.
    4. Determinants of Idea Sharing in Crowdsourcing: Evidence from the Automotive Industry (with T. Schäper, N. Foege and S. Schäfer), R&D Management, Vol. 51 (2021), 101-113.
  • Dates and rooms
    Date Hour Type of lesson Place
    23.02.2024 08:15 - 12:00 Cours PER 21, Room B130
    01.03.2024 08:15 - 12:00 Cours PER 21, Room B130
    08.03.2024 08:15 - 12:00 Cours PER 21, Room B130
    22.03.2024 08:15 - 12:00 Cours PER 21, Room B130
    12.04.2024 08:15 - 12:00 Cours PER 21, Room B130
    26.04.2024 08:15 - 12:00 Cours PER 21, Room B130
    03.05.2024 08:15 - 12:00 Cours PER 21, Room B130
    17.05.2024 08:15 - 12:00 Cours PER 21, Room B130
    24.05.2024 08:15 - 12:00 Cours PER 21, Room B130
    31.05.2024 08:15 - 12:00 Cours PER 21, Room B130
  • Assessments methods

    Continuous evaluation - SS-2024, Session d'été 2024

    Assessments methods By rating
    Descriptions of Exams

    Course with continuous evaluation: after the registration period, you can no longer cancel your registration (see session calendar on the Faculty's website).

    Oral exam

    Assessments methods By rating
    Descriptions of Exams

    Exam duration 15 minutes

    Only as a retake exam
  • Assignment
    Valid for the following curricula:
    BeNeFri - Sciences économiques et sociales
    Version: 2018-SP_V01 - SES BeNeFri
    Course > Master course offering for BeNeFri Students
    Complementary learnings in SES or mobility students
    Version: ens_compl_ses
    Master course offering for Mobility Students - As of FS-2025 > Courses in Management
    Doc - Business Informatics
    Version: 2021-SP_V01
    Elective courses > Wahlkurse UNIFR
    Doc - Economics
    Version: 2002-SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Economie quantitative
    Version: 2002-SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Management
    Version: 2002-SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Management in Nonprofit-Organisation
    Version: 2002-SA_V01 -60 ECTS Théoriques
    Elective courses > Wahlkurse UNIFR
    Doc - Sciences sociales
    Version: 2002-SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Sciences économiques et sociales
    Version: 2002-SA_V01
    Cours a choix > Wahlkurse UNIFR
    Ma - Accounting and Finance - 120 ECTS
    Version: 2024-SP_V03 - DD Caen - Dès SA-2025
    UniFr courses > Elective courses - Max 18 ECTS > SES Master level courses > Master's level SES elective courses in Management
    Ma - Accounting and Finance - 90 ECTS
    Version: 2021-SA_V03 - Dès SA-2025
    Course - 72 ECTS > Elective courses from all Master's programmes at the university > SES Master level courses > Master's level SES elective courses in Management
    Ma - Business Communication - Management - 90 ECTS
    Version: 2022-SA_V04 - Dès le SA-2025
    Courses - 60 ECTS > Management > 30 ECTS parmi les modules : > INNO-ENT: Innovation & Entrepreneurship
    Ma - Business Communication : Business Informatics - 90 ECTS
    Version: 2024-SA_V03
    Business Informatics > Business Informatics Courses > Modules management > INNO-ENT: Innovation & Entrepreneurship
    Business Informatics > Business Informatics Courses > Module Wirtschaftsinformatik > TMD: Technologies and Modelling for Digitalization
    Ma - Business Informatics - 90 ECTS
    Version: 2020-SA_V01
    Classes - min. 45 ECTS > Modules IT Management - min. 22 ECTS > TMD: Technologies and Modelling for Digitalization
    Classes - min. 45 ECTS > Module IT and IT Management - min 8 ECTS > TMD: Technologies and Modelling for Digitalization
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > INNO-ENT: Innovation & Entrepreneurship
    Ma - Communication and Society - 90 ECTS
    Version: 2021-SA_V04 - Dès SA-2025
    Inter- & Transdisciplinary Perspectives > SES Master level courses > Master's level SES elective courses in Management
    Ma - Data Analytics & Economics - 90 ECTS
    Version: 2020-SA_V02
    Courses min 63 ECTS > Elective Module: “Specialisation”. Select courses for up to max 18 ECTS > Specialised Courses in Data Analytics & Economics
    Ma - Economics - 90 ECTS
    Version: 2021-SA_V05 - Dès le SA-2025
    Course selection for the Master WITHOUT options > Elective courses > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses > Master's level SES elective courses in Management
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses > Master's level SES elective courses in Management
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level courses > Master's level SES elective courses in Management
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses > Master's level SES elective courses in Management
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics > Courses from the SES faculty - max. 15 ECTS > SES Master level courses > Master's level SES elective courses in Management
    Ma - International and European Business - 90 ECTS
    Version: 2021-SA_V02 - dès SA-2025
    Courses > Modules > One complete module taken from the following list > INNO-ENT Module validation element group > INNO-ENT: Innovation & Entrepreneurship > Core courses
    Courses > Modules > Elective courses of the management modules > Elective courses of the management modules > Elective courses for the Master in management
    Courses > Additional courses > SES Master level courses > Master's level SES elective courses in Management
    Ma - Management - 90 ECTS
    Version: 2021-SA_V04 - Dès SA-2025
    Courses: min. 72 ECTS > Modules - min 54 ECTS > Minimum of 3 modules with a minimum of 18 ECTS and 2 core courses > INNO-ENT Module validation element group > INNO-ENT: Innovation & Entrepreneurship > Core courses
    Courses: min. 72 ECTS > Modules - min 54 ECTS > Elective courses taken outside a validating module > Elective courses in the management modules > Elective courses for the Master in management
    Courses: min. 72 ECTS > Elective courses > SES Master level courses > Master's level SES elective courses in Management
    Ma - Marketing - 90 ECTS
    Version: 2021-SA_V04 - Dès SA-2025
    Courses - min. 72 ECTS > Elective Master courses from the whole university > SES Master level courses > Master's level SES elective courses in Management
    Courses - min. 72 ECTS > Complementary module > INNO-ENT Module validation element group > INNO-ENT: Innovation & Entrepreneurship > Core courses
    MiMa - Business Informatics - 30 ECTS
    Version: 2020-SA_V01
    Courses > Modules in Management > INNO-ENT: Innovation & Entrepreneurship
    Courses > Modules in Business Informatics > TMD: Technologies and Modelling for Digitalization
    MiMa - Data Analytics - 30 ECTS
    Version: 2020-SA_V01
    Maximum of 9 ECTS credits can be chosen from courses in module T6 (Data Science) of the MSc in Computer Science and/or modules DADS and TMD of the MSc in Business Informatics. > TMD: Technologies and Modelling for Digitalization
    MiMa - Management - 30 ECTS
    Version: 2021-SA_V01
    Elective courses - 30 ECTS > INNO-ENT: Innovation & Entrepreneurship