Lecture Business Communication and Strategic Communication Management
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Teaching
Details
Faculty Faculty of Management, Economics and Social Sciences Domain Communication and Media Research Code UE-EKM.00715 Languages English Type of lesson Lecture
Level Master Semester SP-2023 Schedules and rooms
Summary schedule Wednesday 10:15 - 12:00, Hebdomadaire (Spring semester)
Hours per week 2 Teaching
Responsibles - Ingenhoff Diana
Teachers - Ingenhoff Diana
Assistants - Schaub Cyril
- Vinzenz Friederike
Description Corporations are under constant public surveillance by their stakeholders, especially in the digital era. As the power of stakeholders increases through social media, business communication is challenged more than ever to establish a favorable image and reputation. Moreover, online media provide business communication with new opportunities to initiate dialogue with stakeholders, to manage public issues and to establish brands in the global environment.
The lecture covers various areas of business communication like reputation management, crisis communication, social media and campaign communication. Methods used in communication controlling and evaluation are introduced. Guest lecturers from international corporations will give profound practical insights. Additionally, selected topics will be illustrated by case studies enabling students to compose and evaluate communication strategies and practices.
Training objectives This lecture gives students a comprehensive overview of business communication and its various fields, its objectives, strategies and practices in the digital age.
Students will improve their abilities to analyze, and critically think about strategic communication in theory, research and in practice.
Also, the introduction of recent challenges in business ethics, corporate social responsibility, and international PR will raise awareness for up-to-date discussions in the field.
Available seats 45 Softskills No Off field No BeNeFri No Mobility Yes UniPop No Documents
Bibliography Download Pflichtlektüre und Folien
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Dates and rooms
Date Hour Type of lesson Place 22.02.2023 10:15 - 12:00 Cours PER 21, Room B130 01.03.2023 10:15 - 12:00 Cours PER 21, Room B130 08.03.2023 10:15 - 12:00 Cours PER 21, Room B130 15.03.2023 10:15 - 12:00 Cours PER 21, Room G230 22.03.2023 10:15 - 12:00 Cours PER 21, Room G230 29.03.2023 10:15 - 12:00 Cours PER 21, Room G230 05.04.2023 10:15 - 12:00 Cours PER 21, Room G230 19.04.2023 10:15 - 12:00 Cours PER 21, Room G230 26.04.2023 10:15 - 12:00 Cours PER 21, Room G230 03.05.2023 10:15 - 12:00 Cours PER 21, Room G230 10.05.2023 10:15 - 12:00 Cours PER 21, Room G230 17.05.2023 10:15 - 12:00 Cours PER 21, Room G230 24.05.2023 10:15 - 12:00 Cours PER 21, Room G230 31.05.2023 10:15 - 12:00 Cours PER 21, Room G230 -
Assessments methods
Written exam - SP-2023, Session d'été 2023
Date 07.06.2023 11:00 - 12:00 Assessments methods By rating Descriptions of Exams Exam duration: 60 minutes
Participation in the written exam is mandatory for the validation of the course. In case of withdrawal from the written exam, it is not possible to enroll for the exam of the reassessment session.
In the retake session, the exam is oral (15 minutes) and is only possible as a second attempt.
Oral exam - SP-2023, Session de rattrapage 2023
Date 21.08.2023 08:45 - 12:45 Assessments methods By rating Descriptions of Exams Examination time: 15 min.
Only possible as a retake exam (second attempt in case of an insufficient grade at the written examination of the summer session).
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Assignment
Valid for the following curricula: Complementary learnings in SES or mobility students
Version: ens_compl_ses
Mster course offering for Mobility Students
Doc - Business Informatics
Version: 20210713
Elective courses > Wahlkurse UNIFR
Doc - Economics
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Economie quantitative
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Management
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Management in Nonprofit-Organisation
Version: 2002/SA_V01_60ECTS Théoriques
Elective courses > Wahlkurse UNIFR
Doc - Sciences sociales
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Doc - Sciences économiques et sociales
Version: 2002/SA_V01
Cours a choix > Wahlkurse UNIFR
Ma - Accounting and Finance - 90 ECTS
Version: 2021/SA_V01
Course - 72 ECTS > Minimum 0 / maximum 1 optional master course offered at the University of Fribourg, if 72 ECTS not yet reached in the above modules > SES Master level courses
Ma - Business Communication - Management - 90 ECTS
Version: 2022/SA_V02
Courses - 60 ECTS > Communication > Deux Cours et séminaires au choix 6 ECTS > Cours et séminaires à choix
Ma - Business Communication : Business Informatics - 90 ECTS
Version: 2020/SA_V02
Courses - 60 ECTS > Communication > Deux cours et séminaires à choix 6 ECTS > Cours et séminaires à choix
Ma - Business Communication : Economics - 90 ECTS
Version: 2021/SA_V02
Courses > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires à choix
Ma - Business Communication : Ethics and Economics 90 ECTS
Version: 2017/SP_V01_ETHIQUE
Courses - 60 ECTS > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires à choix
Ma - Communication and Media Research - 90 ECTS
Version: 2015/SA_V01
Courses - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES Master level coursesCourses - 60 ECTS > Modul B «Journalism and Organizational Communication»
Ma - Communication and Society - 90 ECTS
Version: 2021/SA_V03
Organizational CommunicationForschungsbereiche > Inter- & Transdisciplinary PerspectivesForschungsbereiche > Forschungsbereich Organizational Communication
Ma - Economics - 90 ECTS
Version: 2021/SA_V04
Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics > Courses from the SES faculty - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level coursesLe choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level coursesCourse selection for the Master WITHOUT options > Elective courses > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses
Ma - European Business - 90 ECTS
Version: 2017/SA_v01
Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses
Ma - International and European Business - 90 ECTS
Version: 2021/SA_V01
Courses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES Master level courses
Ma - Management - 90 ECTS
Version: 2021/SA_V01
Courses: min. 72 ECTS > Elective Courses : max. 18 ECTS > SES Master level courses
Ma - Management - 90 ECTS [MA]
Version: 2017/SA_v01
Courses: min. 63 ECTS > Cours facultatifs : max. 18 ECTS > SES Master level courses
Ma - Marketing - 90 ECTS
Version: 2021/SA_V02
Courses > Elective Master courses from the whole university > SES Master level coursesCourses > Groupe d'élément de validation du Module COM > COM : Communication
MiBa - Kommunikationswissenschaft und Medienforschung - 30 ECTS
Version: 2015/SA_V01
Kurse > Vorlesung "Organisationskommunikation" (FS) oder "Business Communication" (FS) oder "Communication, Organisation et E-Business"
MiMa - Communication and Society - 30 ECTS
Version: 2021/SA_V01
Pflichtkurse 15ECTS > Wahlpflichtkurse