Colloquium Research Methodology and Data Analysis: Research Methodology Part
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Teaching
Details
Faculty Faculty of Management, Economics and Social Sciences Domain Business Administration Code UE-EGE.00450 Languages English Type of lesson Colloquium
Level Master Semester SA-2022 Schedules and rooms
Summary schedule Thursday 12:15 - 13:00, Hebdomadaire (Autumn semester)
Hours per week 1 Teaching
Teachers Assistants Description - Master thesis presentation : Presenting the master thesis structures/concepts of the 4 chairs involved in the Master in Marketing
- Developing research questions
- Ethical considerations in marketing research
- Working with databases
Presentation from BCU librarian - Writing a literature review
- Developing conceptual models
Different types of variables, moderation/mediation models - Developing hypotheses
Different types and justifications - Choosing the right methodology
Methodology according to research questions and hypothesis, sampling issues - Designing and pre-testing a questionnaire
- Scenario-based research
How to design (stimuli, 2x2 vs 3x3, etc.) - Qualitative research
Research design, data collection and analysis - Reporting and discussing results
- Writing final dissertation
- Q&A research proposal
Note: registration on MyUnifr for the "Methodology Part" colloquium is only possible once you have submitted your Master thesis to the Dean's office
Training objectives Preparatory seminar for students aiming to do an empirical master thesis in marketing.
Condition of access Prerequisite: having taken the course Recherche Marketing / Marketingforschung or equivalent
Softskills No Off field No BeNeFri No Mobility No UniPop No -
Dates and rooms
Date Hour Type of lesson Place 29.09.2022 12:15 - 13:00 Cours PER 21, Room B130 06.10.2022 12:15 - 13:00 Cours PER 21, Room B130 13.10.2022 12:15 - 13:00 Cours PER 21, Room B130 20.10.2022 12:15 - 13:00 Cours PER 21, Room B130 27.10.2022 12:15 - 13:00 Cours PER 21, Room B130 03.11.2022 12:15 - 13:00 Cours PER 21, Room B130 10.11.2022 12:15 - 13:00 Cours PER 21, Room B130 17.11.2022 12:15 - 13:00 Cours PER 21, Room B130 24.11.2022 12:15 - 13:00 Cours PER 21, Room B130 01.12.2022 12:15 - 13:00 Cours PER 21, Room B130 15.12.2022 12:15 - 13:00 Cours PER 21, Room B130 22.12.2022 12:15 - 13:00 Cours PER 21, Room B130 -
Assessments methods
Evaluation continue
Assessments methods By success/failure -
Assignment
Valid for the following curricula: Ma - International and European Business - 90 ECTS
Version: 2021/SA_V01
Courses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > Research methodology (only available for the preparation of a Marketing Master Thesis) > Research methodology
Ma - Management - 90 ECTS
Version: 2021/SA_V01
Courses: min. 72 ECTS > Elective Courses : max. 18 ECTS > Research methodology (only available for the preparation of a Marketing Master Thesis) > Research methodology
Ma - Marketing - 90 ECTS
Version: 2021/SA_V02
Courses > Data Analysis course > Research methodology (only available for the preparation of a Marketing Master Thesis) > Research methodology