MAN02D: Marketing (d, 4.5 ECTS)

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Business Administration
    Code UE-EGE.00276
    Languages German
    Type of lesson Lecture
    Level Bachelor
    Semester AS-2021

    Schedules and rooms

    Summary schedule Wednesday 13:15 - 16:00, Hebdomadaire (Autumn semester)
    Hours per week
    		3

    Teaching

    Teachers
    • Bambauer-Sachse Silke
    Assistants
    • Stuhldreier Sanja Maria
    Description

    In diesem Kurs wird ein Überblick über die zentralen Bereiche der Marketingpolitik bzw. des Marketingmanagements (Produkt-, Preis-, Distributions- und Kommunikationspolitik) gegeben und es wird Grundlagenwissen in diesen Bereichen behandelt. Ausserdem werden analytische Problemlösungsfähigkeiten in Bezug auf Marketingfragestellungen vermittelt.
    Training objectives

    Studierende sollen in diesem Kurs einen Überblick über die verschiedenen Bereiche der Marketingpolitik/des Marketingmanagements erhalten, die grundlegenden Konzepte, Ansätze und Strategien in diesen Bereichen mit Fokus auf die Anwendung in der Unternehmenspraxis kennenlernen und marketingpolitische Entscheidungen analytisch fundiert angehen lernen.
    Softskills Yes
    Off field No
    BeNeFri Yes
    Mobility Yes
    UniPop No
    Auditor Yes

    Documents

    Bibliography

    Homburg (2017): Marketingmanagement

    Nieschlag/Dichtl/Hörschgen (2002): Marketing

    Meffert/Burmann/Kirchgeorg/Eisenbeiss (2018): Marketing
  • Dates and rooms
    Date Hour Type of lesson Place
    22.09.2021 13:15 - 16:00 Cours PER 21, Room E120
    29.09.2021 13:15 - 16:00 Cours PER 21, Room E120
    06.10.2021 13:15 - 16:00 Cours PER 21, Room E120
    13.10.2021 13:15 - 16:00 Cours PER 21, Room E120
    20.10.2021 13:15 - 16:00 Cours PER 21, Room E120
    27.10.2021 13:15 - 16:00 Cours PER 21, Room E120
    03.11.2021 13:15 - 16:00 Cours PER 21, Room E120
    10.11.2021 13:15 - 16:00 Cours PER 21, Room E120
    17.11.2021 13:15 - 16:00 Cours PER 21, Room E120
    24.11.2021 13:15 - 16:00 Cours PER 21, Room E120
    01.12.2021 13:15 - 16:00 Cours PER 21, Room E120
    15.12.2021 13:15 - 16:00 Cours PER 21, Room E120
  • Assessments methods

    Written exam - AS-2021, Session d'hiver 2022

    Date 11.01.2022 14:00 - 15:00
    Assessments methods By rating
    Descriptions of Exams

    Prüfungsdauer: 60 Min.

    Nicht programmierbarer Taschenrechner ist zugelassen

    Written exam - SS-2022, Session de rattrapage 2022

    Date 24.08.2022 14:00 - 15:00
    Assessments methods By rating
    Descriptions of Exams

    Prüfungsdauer: 60 Min.

    Nicht programmierbarer Taschenrechner ist zugelassen
  • Assignment
    Valid for the following curricula:
    Ba - Business Informatics - 180 ECTS
    Version: 2020-SA_V02
    2nd year 60 ECTS > MAN02 Marketing (f) / Marketing (d) / 4.5 ECTS
    Ba - Communication Studies - 90 ECTS
    Version: 2023-SA_V02
    2nd and 3rd year - 54 ECTS > Course - 39ECTS > Elective courses - 15 ECTS > Elective courses of the SES Faculty > Elective BA courses SES max 4.5
    Ba - Communication and Media Research - 120 ECTS
    Version: 2021-SA_V04
    2nd + 3rd year - 78 ECTS > Course ans Seminars - 63 ECTS > Bachelor elective courses - min. 12 ECTS > MAN02 Marketing (f) / Marketing (d) / 4.5 ECTS
    Ba - Economics - 180 ECTS
    Version: 2018-SA_V03
    2nd year 60 ECTS > Mandatory courses - 54 ECTS > MAN02 Marketing (f) / Marketing (d) / 4.5 ECTS
    Ba - Management - 180 ECTS
    Version: 2019-SA_V02
    2nd year 60 ECTS > Cours obligatoires / Pflichtkurse 48 ECTS > MAN02 Marketing (f) / Marketing (d) / 4.5 ECTS
    Ba - Management and Economics - 120 ECTS
    Version: 2018-SA_V02
    2nd + 3rd year - 78 ECTS > Kurse > Obligatorische Kurse > MAN02 Marketing (f) / Marketing (d) / 4.5 ECTS
    BeNeFri - Sciences économiques et sociales
    Version: 2018-SP_V01 - SES BeNeFri
    Course > Bachelor course offering for BeNeFri Students
    Complementary learnings in SES or mobility students
    Version: ens_compl_ses
    Bachelor course offering for Mobility Students - As of FS-2025 > Courses in Management
    Doc - Business Informatics
    Version: 20210713
    Elective courses > Wahlkurse UNIFR
    Doc - Economics
    Version: 2002-SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Economie quantitative
    Version: 2002-SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Management
    Version: 2002-SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Management in Nonprofit-Organisation
    Version: 2002-SA_V01 -60 ECTS Théoriques
    Elective courses > Wahlkurse UNIFR
    Doc - Sciences sociales
    Version: 2002-SA_V01
    Cours a choix > Wahlkurse UNIFR
    Doc - Sciences économiques et sociales
    Version: 2002-SA_V01
    Cours a choix > Wahlkurse UNIFR
    Education / Psychology 120
    Version: SA25_BA_major_fr_v01
    Module 8 : Cours à choix
    Education / Psychology 120
    Version: SA20_BA_de_v01
    BP1.7-D Bereichsübergreifende Kompetenzen
    Education / Psychology 120
    Version: SA14_BA_fr_v02_transition
    CTC / BP1.8-F
    Education / Psychology 120
    Version: SA25_BA_major_bil_v01
    Module 7 : Cours à choix
    Education / Psychology 120
    Version: SA20_BA_bil_v01
    BP1.7-B Bereichsübergreifende Kompetenzen / Compétences transversales
    Education / Psychology 120
    Version: SA14_BA_fr_v02
    CTC / BP1.8-F
    Education / Psychology 120
    Version: SA20_BA_de_v01_transition
    BP1.7-D Bereichsübergreifende Kompetenzen
    Education / Psychology 120
    Version: SA25_BA_major_de_v01
    Modul 7: Wahlkurse
    Education / Psychology 120
    Version: SA20_BA_bil_v01_transition
    Module 7 : Cours à choix
    Educational Sciences 120
    Version: SA25_BA_de_v01_transition
    Modul 8: Wahlkurse
    Educational Sciences 120
    Version: SA20_BA_de_v01
    BE1.8-D Bereichsübergreifende Kompetenzen
    Educational Sciences 120
    Version: SA20_BA_de_v01_transition
    Modul 8: Wahlkurse
    Educational Sciences 120
    Version: SA25_BA_major_de_v01
    Modul 8: Wahlkurse
    Educational Sciences 120
    Version: SA20_BA_bil_v01_transition
    Variante B > Module 7 : Cours à choix
    Variante A > BE1.8a-B Compétences transversales
    Educational Sciences 120
    Version: SA14_BA_fr_v02_transition
    CTC / BS1.8-F
    Educational Sciences 120
    Version: SA14_BA_fr_v02
    CTC / BS1.8-F
    Educational Sciences 120
    Version: SA20_BA_bil_v01
    Variante B > BE1.7b-B Bereichsübergreifende Kompetenzen
    Variante A > BE1.8a-B Compétences transversales
    Educational Sciences 120
    Version: SA14_BA_de_v01_transition
    Softskills
    Educational Sciences 120
    Version: SA25_BA_major_fr_v01
    Module 8 : Cours à choix
    Educational Sciences 120
    Version: SA25_BA_major_bil_v01
    Module 7 : Cours à choix
    MiBa - Business Administration - 30 ECTS
    Version: 2019-SA_V01
    Au moins 12 ECTS de > MAN02 Marketing (f) / Marketing (d) / 4.5 ECTS
    MiBa - Business Administration - 60 ECTS
    Version: 2015-SA_V01
    Au moins 31.5 ECTS de > MAN02 Marketing (f) / Marketing (d) / 4.5 ECTS
    MiBa - Business Communication : Economics - 60 ECTS
    Version: 2022-SA_V01
    Economics - 30 ECTS > Bachelor level elective course - 6 ECTS > Elective courses BA SES
    MiBa - Business Communication : Management - 60 ECTS
    Version: 2022-SA_V01
    Management - 30 ECTS > Elective mandatory courses - 12 ECTS > Marketing (f) / Marketing (d)
    Management - 30 ECTS > Elective mandatory courses - 12 ECTS > MAN02 Marketing (f) / Marketing (d) / 4.5 ECTS
    MiBa - Computer Management - 60 ECTS
    Version: 2021-SA_V03
    Register in the option corresponding to your situation. > For students in the Bachelor in computer science > Min. 27 ECTS from the list > MAN02 Marketing (f) / Marketing (d) / 4.5 ECTS
    MiBa - Economics - 30 ECTS
    Version: 2009-SA_V01
    Cours facultatifs à choisir: Cours bachelor (sans cours de langue) de la Faculté des sciences économiques et sociales > Elective courses BA SES
    MiBa - Economie politique - 60 ECTS
    Version: 2009-SA_V01
    Cours facultatifs à choisir: Cours bachelor (sans cours de langue) de la Faculté des sciences économiques et sociales > Elective courses BA SES
    PreDEEM - Préalable au DEEM en Economie
    Version: 2022-SP_V01
    Management > Elective courses > MAN02 Marketing (f) / Marketing (d) / 4.5 ECTS
    Psychology 180
    Version: SA19_BA_fr_de_bil_v02
    Module 11 > M11 Soft skills
    Social Work and Social Policy 120
    Version: SA17_BA_de_v01
    Softskills
    Social Work and Social Policy 120
    Version: SA17_BA_bil_de_v02
    Softskills
    Social Work and Social Policy 120
    Version: SA17_BA_de_v02
    Softskills