• Ingenhoff Diana

• Demling Josef Manfred
• Winkelhahn Roman

Companies and nation states today need to take into account an increasing number of (digital) publics ready to take action on issues that concern them, and for which they hold these organizations and states responsible. The increasing complexity of social, economic and technological systems is also the reason why the number of crises, that can potentially harm a company as well as a nation state, is constantly growing. Active reputation management and well-prepared crisis communication plans have therefore become standard management tools in well-run companies and on governmental level.

Students will learn about the processes and structures of issues, reputation and crisis management, both in theory and practice, and on corporate and nation state level. Through empirical research studies, theories, and case studies, students will gain knowledge about reputation and crisis management policies and tools.

You will gain substantial knowledge, and develop methodological skills for researching and critically analyzing crisis communication and reputation building both for companies as well as for nation states challenged by the digital era.

You will be able to link and discuss theoretical and empirical research findings from both fields using the broader context of organizational and social theories.

Moreover, you will get insights into the basic elements, theories, and terms of the interrelated concepts on issues, reputation and crisis management as part of a corporate communication strategy and the strategic communication of nation states.

You will develop the ability to think critically, assess and analyze empirical studies, and develop ideas for your own potential research design.

You will learn to work in teams, present the results of your analyses, and contribute thoughtfully to discussions.

Die Einschreibung für die Seminararbeit muss separat erfolgen: Schreiben Sie sich auf MyUnifr für die Seminararbeit unter "Kurseinschreibung" ein.

Seminar with continuous evaluation: after the registration period, you can no longer cancel your registration (see session calendar on the Faculty's website).

Enrollment for the seminar paper must be done separately: registrate on MyUnifr for the seminar paper under "Course Enrollment" ("Inscription aux cours - Kurseinschreibung").