Details

Faculty	Faculty of Management, Economics and Social Sciences
Domain	Business Administration
Code	UE-EGE.00450
Languages	English
Type of lesson	Colloquium
Level	Master
Semester	SS-2023

Schedules and rooms

Summary schedule	Friday 12:15 - 13:00, Hebdomadaire (Spring semester)
Hours per week	1

Teaching

Teachers	Furrer Olivier
Assistants	Baillod Chloé Landry Mikèle
Description	Master thesis presentation : Presenting the master thesis structures/concepts of the 4 chairs involved in the Master in Marketing Developing research questions Ethical considerations in marketing research Working with databases Presentation from BCU librarian Writing a literature review Developing conceptual models Different types of variables, moderation/mediation models Developing hypotheses Different types and justifications  Choosing the right methodology Methodology according to research questions and hypothesis, sampling issues Designing and pre-testing a questionnaire Scenario-based research How to design (stimuli, 2x2 vs 3x3, etc.) Qualitative research Research design, data collection and analysis Reporting and discussing results Writing final dissertation Q&A research proposal Note: registration on MyUnifr for the "Methodology Part" colloquium is only possible once you have submitted your Master thesis to the Dean's office
Training objectives	Preparatory seminar for students aiming to do an empirical master thesis in marketing.
Condition of access	Prerequisite: having taken the course Recherche Marketing / Marketingforschung or equivalent
Softskills	No
Off field	No
BeNeFri	No
Mobility	No
UniPop	No

Evaluation continue

Assessments methods

By success/failure