Colloquium Research Methodology and Data Analysis: Research Methodology Part
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Enseignement
Détails
Faculté Faculté des sciences économiques et sociales et du management Domaine Gestion d'entreprise Code UE-EGE.00450 Langues Anglais Type d'enseignement Colloque
Cursus Master Semestre(s) SP-2023 Horaires et salles
Horaire résumé Vendredi 12:15 - 13:00, Hebdomadaire, PER 21, salle D230 (Semestre de printemps)
Heures par semaine 1 Enseignement
Enseignants Assistants Description - Master thesis presentation : Presenting the master thesis structures/concepts of the 4 chairs involved in the Master in Marketing
- Developing research questions
- Ethical considerations in marketing research
- Working with databases
Presentation from BCU librarian - Writing a literature review
- Developing conceptual models
Different types of variables, moderation/mediation models - Developing hypotheses
Different types and justifications - Choosing the right methodology
Methodology according to research questions and hypothesis, sampling issues - Designing and pre-testing a questionnaire
- Scenario-based research
How to design (stimuli, 2x2 vs 3x3, etc.) - Qualitative research
Research design, data collection and analysis - Reporting and discussing results
- Writing final dissertation
- Q&A research proposal
Note: registration on MyUnifr for the "Methodology Part" colloquium is only possible once you have submitted your Master thesis to the Dean's office
Objectifs de formation Preparatory seminar for students aiming to do an empirical master thesis in marketing.
Conditions d'accès Prerequisite: having taken the course Recherche Marketing / Marketingforschung or equivalent
Softskills Non Hors domaine Non BeNeFri Non Mobilité Non UniPop Non -
Dates et salles
Date Heure Type d'enseignement Lieu 03.03.2023 12:15 - 13:00 Cours PER 21, salle D230 10.03.2023 12:15 - 13:00 Cours PER 21, salle D230 17.03.2023 12:15 - 13:00 Cours PER 21, salle D230 24.03.2023 12:15 - 13:00 Cours PER 21, salle D230 31.03.2023 12:15 - 13:00 Cours PER 21, salle D230 21.04.2023 12:15 - 13:00 Cours PER 21, salle D230 28.04.2023 12:15 - 13:00 Cours PER 21, salle D230 05.05.2023 12:15 - 13:00 Cours PER 21, salle D230 12.05.2023 12:15 - 13:00 Cours PER 21, salle D230 26.05.2023 12:15 - 13:00 Cours PER 21, salle D230 02.06.2023 12:15 - 13:00 Cours PER 21, salle D230 -
Modalités d'évaluation
Evaluation continue
Mode d'évaluation Par réussi/échec -
Affiliation
Valable pour les plans d'études suivants: Ma - International and European Business - 90 ECTS
Version: 2021/SA_V01
Courses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > Research methodology (uniquement diponible pour la préparation d'un travail de master en Marketing) > Research methodology
Ma - Management - 90 ECTS
Version: 2021/SA_V01
Cours: min. 72 ECTS > Cours à option: max. 18 ECTS > Research methodology (uniquement diponible pour la préparation d'un travail de master en Marketing) > Research methodology
Ma - Marketing - 90 ECTS
Version: 2021/SA_V02
Cours > Cours d'analyse de données > Research methodology (uniquement diponible pour la préparation d'un travail de master en Marketing) > Research methodology