Colloquium Research Methodology and Data Analysis: Research Methodology Part

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Business Administration
    Code UE-EGE.00450
    Languages English
    Type of lesson Colloquium
    Level Master
    Semester SP-2022

    Schedules and rooms

    Summary schedule Friday 12:15 - 13:00, Hebdomadaire
    Hours per week 1

    Teaching

    Teachers
    Assistants
    Description
    1. Master thesis presentation : Presenting the master thesis structures/concepts of the 4 chairs involved in the Master in Marketing
    2. Developing research questions
    3. Ethical considerations in marketing research
    4. Working with databases
      Presentation from BCU librarian
    5. Writing a literature review
    6. Developing conceptual models
      Different types of variables, moderation/mediation models
    7. Developing hypotheses
      Different types and justifications
    8.  Choosing the right methodology
      Methodology according to research questions and hypothesis, sampling issues
    9. Designing and pre-testing a questionnaire
    10. Scenario-based research
      How to design (stimuli, 2x2 vs 3x3, etc.)
    11. Qualitative research
      Research design, data collection and analysis
    12. Reporting and discussing results
    13. Writing final dissertation
    14. Q&A research proposal

    Note: registration on MyUnifr for the "Methodology Part" colloquium is only possible once you have submitted your Master thesis to the Dean's office

    Training objectives

    Preparatory seminar for students aiming to do an empirical master thesis in marketing. 

    Condition of access

    Prerequisite: having taken the course Recherche Marketing / Marketingforschung or equivalent 

    Softskills
    No
    Off field
    No
    BeNeFri
    No
    Mobility
    No
    UniPop
    No
  • Dates and rooms
    Date Hour Type of lesson Place
    04.03.2022 12:15 - 13:00 Cours PER 21, Room C130
    11.03.2022 12:15 - 13:00 Cours PER 21, Room C130
    18.03.2022 12:15 - 13:00 Cours PER 21, Room C130
    25.03.2022 12:15 - 13:00 Cours PER 21, Room C130
    01.04.2022 12:15 - 13:00 Cours PER 21, Room C130
    08.04.2022 12:15 - 13:00 Cours PER 21, Room C130
    29.04.2022 12:15 - 13:00 Cours PER 21, Room C130
    06.05.2022 12:15 - 13:00 Cours PER 21, Room C130
    13.05.2022 12:15 - 13:00 Cours PER 21, Room C130
    20.05.2022 12:15 - 13:00 Cours PER 21, Room C130
    03.06.2022 12:15 - 13:00 Cours PER 21, Room C130
  • Assessments methods

    Evaluation continue

    Assessments methods By success/failure
  • Assignment
    Valid for the following curricula:
    Ma - International and European Business - 90 ECTS
    Version: 2021/SA_V01
    Courses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > Research methodology (only available for the preparation of a Marketing Master Thesis)

    Ma - Management - 90 ECTS
    Version: 2021/SA_V01
    Courses: min. 72 ECTS > Elective Courses : max. 18 ECTS > Research methodology (only available for the preparation of a Marketing Master Thesis)

    Ma - Marketing - 90 ECTS
    Version: 2021/SA_V02
    Courses > Data Analysis course > Research methodology (only available for the preparation of a Marketing Master Thesis)