Details

Fakultät	Wirtschafts- und Sozialwissenschaftliche Fakultät
Bereich	Betriebswirtschaftslehre
Code	UE-EGE.00450
Sprachen	Englisch
Art der Unterrichtseinheit	Kolloquium
Kursus	Master
Semester	SP-2022

Zeitplan und Räume

Vorlesungszeiten	Freitag 12:15 - 13:00, Wöchentlich (Frühlingssemester)
Stunden pro Woche	1

Unterricht

Dozenten-innen	Furrer Olivier
Assistenten	Baillod Chloé Landry Mikèle
Beschreibung	Master thesis presentation : Presenting the master thesis structures/concepts of the 4 chairs involved in the Master in Marketing Developing research questions Ethical considerations in marketing research Working with databases Presentation from BCU librarian Writing a literature review Developing conceptual models Different types of variables, moderation/mediation models Developing hypotheses Different types and justifications  Choosing the right methodology Methodology according to research questions and hypothesis, sampling issues Designing and pre-testing a questionnaire Scenario-based research How to design (stimuli, 2x2 vs 3x3, etc.) Qualitative research Research design, data collection and analysis Reporting and discussing results Writing final dissertation Q&A research proposal Note: registration on MyUnifr for the "Methodology Part" colloquium is only possible once you have submitted your Master thesis to the Dean's office
Lernziele	Preparatory seminar for students aiming to do an empirical master thesis in marketing.
Zugangsbedingungen	Prerequisite: having taken the course Recherche Marketing / Marketingforschung or equivalent
Soft Skills	Nein
ausserhalb des Bereichs	Nein
BeNeFri	Nein
Mobilität	Nein
UniPop	Nein

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