Journalisme numérique et corporate storytelling

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Communication and Media Research
    Code UE-EKM.01484
    Languages French
    Type of lesson Lecture
    Level Master
    Semester SS-2027

    Schedules and rooms

    Summary schedule Thursday 09:15 - 12:00, Hebdomadaire, PER 21, Room E130 (Spring semester)
    Thursday 10:15 - 12:00, Hebdomadaire, PER 21, Room E130 (Spring semester)
    Hours per week
    		2

    Teaching

    Teachers
    • Van Hove Florence
    Description

    Le cours porte sur l’évolution du journalisme à l’ère numérique et son intersection croissante avec les pratiques de corporate storytelling et de branded content. À travers une approche théorique et appliquée, il analyse les transformations des formats, des modèles économiques et des stratégies narratives dans un écosystème médiatique où journalistes, marques et plateformes sociales cohabitent et parfois se confondent.
    Training objectives

    Les étudiants examinent les enjeux professionnels et éditoriaux liés à ces nouvelles formes de contenu, étudient des cas emblématiques, et développent une compréhension critique des relations entre information, communication et attentes des publics.
    Available seats 30
    Softskills Yes
    Available online No
    Off field Yes
    BeNeFri Yes
    Mobility Yes
    UniPop No
  • Dates and rooms
    Date Hour Type of lesson Place
    25.02.2027 10:15 - 12:00 Cours PER 21, Room E130
    04.03.2027 10:15 - 12:00 Cours PER 21, Room E130
    11.03.2027 10:15 - 12:00 Cours PER 21, Room E130
    18.03.2027 10:15 - 12:00 Cours PER 21, Room E130
    25.03.2027 09:15 - 12:00 Cours PER 21, Room E130
    08.04.2027 10:15 - 12:00 Cours PER 21, Room E130
    15.04.2027 10:15 - 12:00 Cours PER 21, Room E130
    22.04.2027 10:15 - 12:00 Cours PER 21, Room E130
    29.04.2027 10:15 - 12:00 Cours PER 21, Room E130
    13.05.2027 09:15 - 12:00 Cours PER 21, Room E130
    20.05.2027 10:15 - 12:00 Cours PER 21, Room E130
    03.06.2027 10:15 - 12:00 Cours PER 21, Room E130
  • Assessments methods

    Written exam - SS-2027, Session d'été 2027

    Assessments methods By rating
    Descriptions of Exams

    Examen écrit de 60 minutes.

    Written exam - SS-2027, Session de rattrapage 2027

    Assessments methods By rating
    Descriptions of Exams

    Examen écrit de 60 minutes.
  • Assignment
    Valid for the following curricula:
    BeNeFri - Sciences économiques et sociales
    Version: 2018-SP_V01 - SES BeNeFri
    Course > Master course offering for BeNeFri Students
    Ma - Accounting and Finance - 120 ECTS
    Version: 2024-SP_V03 - DD Caen - Dès SA-2025
    UniFr courses > Elective courses - Max 18 ECTS > SES Master level courses > Master's level elective courses in Communication and Media Studies
    Ma - Accounting and Finance - 90 ECTS
    Version: 2021-SA_V03 - Dès SA-2025
    Course - 72 ECTS > Elective courses from all Master's programmes at the university > SES Master level courses > Master's level elective courses in Communication and Media Studies
    Ma - Business Communication - Ethics and Economics - 90 ECTS
    Version: 2017-SP_V03 - Ethique
    Courses > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Elective courses
    Courses > Mandatory courses > Ma - Mandatory courses - 15 ECTS - As per FS-2026 > Message strategies in digital and media context (choose one compulsory course from the list below)
    Ma - Business Communication - Management - 90 ECTS
    Version: 2026-SA_V01
    Courses - 60 ECTS > Communication > Master's level courses or seminars of your choice - 6 ECTS > Elective courses
    Courses - 60 ECTS > Communication > Madatory courses - 15 ECTS > Ma - Mandatory courses - 15 ECTS - As per FS-2026 > Message strategies in digital and media context (choose one compulsory course from the list below)
    Ma - Business Communication : Business Informatics - 90 ECTS
    Version: 2026-SA_V01
    Communication > Elective courses
    Communication > Mandatory courses > Ma - Mandatory courses - 15 ECTS - As per FS-2026 > Message strategies in digital and media context (choose one compulsory course from the list below)
    Ma - Business Communication : Economics - 90 ECTS
    Version: 2026-SA_V01
    Courses > Communication > Madatory courses > Ma - Mandatory courses - 15 ECTS - As per FS-2026 > Message strategies in digital and media context (choose one compulsory course from the list below)
    Courses > Communication > Master's level courses or seminars of your choice - 6 ECTS > MA - Elective courses, seminars and internship in communication DMCSI + BC - as of SA-2024 > Elective courses
    Ma - Digital Media & Communication for Social Impact - 90 ECTS
    Version: 2026-SA_V01
    Courses - 66 ECTS > Personalised Choice - 9 ECTS > SES Master level courses > Master's level elective courses in Communication and Media Studies
    Courses - 66 ECTS > Personalised Choice - 9 ECTS > MA - Elective courses, seminars and internship in communication DMCSI + BC - as of SA-2024 > Elective courses
    Ma - Economics - 90 ECTS
    Version: 2021-SA_V05 - Dès le SA-2025
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Public Economics and Policy > Elective courses in Public Economics and Policy > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses > Master's level elective courses in Communication and Media Studies
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Sustainable Development and Social Responsibility > Elective courses in Sustainable Development and Social Responsibility > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses > Master's level elective courses in Communication and Media Studies
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Quantitative Economics > Elective courses in Quantitative Economics > Courses from the SES faculty - max. 15 ECTS > SES Master level courses > Master's level elective courses in Communication and Media Studies
    Le choix de l'option se fait par l'inscription au premier cours dans l'une des options possibles. > Business Economics > Elective courses in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES Master level courses > Master's level elective courses in Communication and Media Studies
    Course selection for the Master WITHOUT options > Elective courses > Elective courses of the SES Faculty - max. 15 ECTS > SES Master level courses > Master's level elective courses in Communication and Media Studies
    Ma - International and European Business - 90 ECTS
    Version: 2021-SA_V02 - dès SA-2025
    Courses > Additional courses > SES Master level courses > Master's level elective courses in Communication and Media Studies
    Ma - Management - 90 ECTS
    Version: 2021-SA_V04 - Dès SA-2025
    Courses: min. 72 ECTS > Elective courses > SES Master level courses > Master's level elective courses in Communication and Media Studies
    Ma - Marketing - 90 ECTS
    Version: 2021-SA_V04 - Dès SA-2025
    Courses - min. 72 ECTS > Elective Master courses from the whole university > SES Master level courses > Master's level elective courses in Communication and Media Studies
    MiMa - Digital Media & Communication for Social Impact - 30 ECTS
    Version: 2026-SA_V01
    Courses > Module "Selection of Digital Media & Communication Courses" > MA - Elective courses, seminars and internship in communication DMCSI + BC - as of SA-2024 > Elective courses