MAN08E: Strategic Management

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Business Administration
    Code UE-EGE.00485
    Languages English
    Type of lesson Lecture
    Level Bachelor
    Semester SS-2026

    Schedules and rooms

    Summary schedule Monday 09:15 - 12:00, Hebdomadaire, PER 21, Room E230 (Spring semester)
    Hours per week
    		3

    Teaching

    Teachers
    • Mena Sebastien
    Assistants
    • Monnier Margot
    Description
    • Basics and process of strategic planning
    • Mission and goals
    • Internal analysis
    • External analysis
    • Resources et capabilities
    • Strategy elaboration
    • Competitive advantage and generic strategies
    • Corporate strategies
    • Strategy implementation
    • Strategy evaluation
    • Case studies
    • Exercises
    • Case studies with report and presentation by student groups
    • Guest speakers
    Training objectives
    • Obtain an overview of strategic management and understand its basics
    • Be knowledgeable about the strategic management process and its various steps
    • Be knowledgeable of various strategic management analytical methods and tools and be able to apply them
    Softskills Yes
    Off field Yes
    BeNeFri Yes
    Mobility Yes
    UniPop No
    Auditor Yes

    Documents

    Bibliography

    ● Grünig, R., Kühn, R., Morschett, D. (2022): The strategy planning process, 3rd ed, Haupt, Bern

    ● David, F. R., David, F. R., & David, M. E. (2023). Strategic Management (18th ed.). Pearson Education.

    ● Rotharmael, F. 2023. Strategic Management, 6e. McGraw Hill.

    ● Diverse documents on Moodle
  • Dates and rooms
    Date Hour Type of lesson Place
    16.02.2026 09:15 - 12:00 Cours PER 21, Room E230
    23.02.2026 09:15 - 12:00 Cours PER 21, Room E230
    02.03.2026 09:15 - 12:00 Cours PER 21, Room E230
    09.03.2026 09:15 - 12:00 Cours PER 21, Room E230
    16.03.2026 09:15 - 12:00 Cours PER 21, Room E230
    23.03.2026 09:15 - 12:00 Cours PER 21, Room E230
    30.03.2026 09:15 - 12:00 Cours PER 21, Room E230
    13.04.2026 09:15 - 12:00 Cours PER 21, Room E230
    20.04.2026 09:15 - 12:00 Cours PER 21, Room E230
    27.04.2026 09:15 - 12:00 Cours PER 21, Room E230
    04.05.2026 09:15 - 12:00 Cours PER 21, Room E230
    11.05.2026 09:15 - 12:00 Cours PER 21, Room E230
    18.05.2026 09:15 - 12:00 Cours PER 21, Room E230
  • Assessments methods

    Written exam - SS-2026, Session d'été 2026

    Assessments methods By rating
    Descriptions of Exams

    Writen exam : 90 minutes

    Written exam - SS-2026, Session de rattrapage 2026

    Assessments methods By rating
    Descriptions of Exams

    Writen exam : 90 minutes
  • Assignment
    Valid for the following curricula:
    Ba - Business Informatics - 180 ECTS
    Version: 2020-SA_V02
    3nd year 60 ECTS > 3rd year courses > Cours à choix min. 14 ECTS / Wahlkurse min. 14 ECTS > Cours à choix - Type B / Wahlkurse - Typus B > MAN08 Management stratégique / Strategisches Management / Strategic Management
    Ba - Communication Studies - 90 ECTS
    Version: 2023-SA_V02
    2nd and 3rd year - 54 ECTS > Course - 39ECTS > Elective courses - 15 ECTS > Elective courses of the SES Faculty > Elective BA courses SES max 4.5
    Ba - Communication and Media Research - 120 ECTS
    Version: 2021-SA_V06 dès le SA-2025
    2nd + 3rd year - 78 ECTS > Course ans Seminars - 63 ECTS > Bachelor elective courses - min. 12 ECTS
    Ba - Economics - 180 ECTS
    Version: 2018-SA_V03
    2nd year 60 ECTS > Seminar work or choice courses min. 6 ECTS > Wahlkurse in Betriebswirtschaftslehre für Volkswirtschaftslehre 180 ECTS - HS 2018 - 2. Jahr > MAN08 Management stratégique / Strategisches Management / Strategic Management
    3nd year 60 ECTS > Elective courses - Maximum 18 ECTS > Wahlkurse in Betriebswirtschaftslehre für Volkswirtschaftslehre 180 ECTS - HS 2018 - 3. Jahr > MAN08 Management stratégique / Strategisches Management / Strategic Management
    Ba - Management - 180 ECTS
    Version: 2019-SA_V02
    3nd year 60 ECTS > 3rd year courses > Cours obligatoires / Pflichtkurse 27 ECTS > MAN08 Management stratégique / Strategisches Management / Strategic Management
    Ba - Management and Economics - 120 ECTS
    Version: 2018-SA_V02
    2nd + 3rd year - 78 ECTS > Kurse > Wahlkurse > Wahlkurse in Betriebswirtschaftslehre > MAN08 Management stratégique / Strategisches Management / Strategic Management
    BeNeFri - Sciences économiques et sociales
    Version: 2018-SP_V01 - SES BeNeFri
    Course > Bachelor course offering for BeNeFri Students
    Complementary learnings in SES or mobility students
    Version: ens_compl_ses
    Bachelor course offering for Mobility Students - As of FS-2025 > Courses in Management
    Education / Psychology 120
    Version: SA25_BA_major_bil_v01
    Module 7 : Cours à choix
    Education / Psychology 120
    Version: SA25_BA_major_de_v01
    Modul 7: Wahlkurse
    Education / Psychology 120
    Version: SA20_BA_bil_v01_transition
    Module 7 : Cours à choix
    Education / Psychology 120
    Version: SA20_BA_de_v01
    BP1.7-D Bereichsübergreifende Kompetenzen
    Education / Psychology 120
    Version: SA20_BA_de_v01_transition
    Modul 7: Wahlkurse
    Education / Psychology 120
    Version: SA20_BA_bil_v01
    BP1.7-B Bereichsübergreifende Kompetenzen / Compétences transversales
    Educational Sciences 120
    Version: SA20_BA_bil_v01_transition
    Variante B > Module 7 : Cours à choix
    Educational Sciences 120
    Version: SA14_BA_de_v01_transition
    Softskills
    Educational Sciences 120
    Version: SA20_BA_de_v01
    BE1.8-D Bereichsübergreifende Kompetenzen
    Educational Sciences 120
    Version: SA25_BA_major_de_v01
    Modul 8: Wahlkurse
    Educational Sciences 120
    Version: SA25_BA_de_v01_transition
    Modul 8: Wahlkurse
    Educational Sciences 120
    Version: SA25_BA_bil_v01_transition
    Module 7 : Cours à choix
    Educational Sciences 120
    Version: SA20_BA_bil_v01
    Variante B > BE1.7b-B Bereichsübergreifende Kompetenzen
    Educational Sciences 120
    Version: SA20_BA_de_v01_transition
    Modul 8: Wahlkurse
    Ma - Business Communication - Management - 90 ECTS
    Version: 2022-SA_V04 - Dès le SA-2025
    Courses - 60 ECTS > OPTION Management > 30 ECTS parmi les modules : > STR: Strategy
    Ma - Business Communication : Business Informatics - 90 ECTS
    Version: 2024-SA_V03
    OPTION Information Management > Business Informatics Courses > Modules management > STR: Strategy
    Ma - Business Informatics - 90 ECTS
    Version: 2020-SA_V01
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > STR: Strategy
    Ma - International and European Business - 90 ECTS
    Version: 2021-SA_V02 - dès SA-2025
    Courses > Modules > One complete module taken from the following list > STR Module validation element group > STR: Strategy > Elective courses > MAN08 Management stratégique / Strategisches Management / Strategic Management
    Ma - Management - 90 ECTS
    Version: 2021-SA_V04 - Dès SA-2025
    Courses: min. 72 ECTS > Modules - min 54 ECTS > Minimum of 3 modules with a minimum of 18 ECTS and 2 core courses > STR Module validation element group > STR: Strategy > Elective courses > MAN08 Management stratégique / Strategisches Management / Strategic Management
    Ma - Marketing - 90 ECTS
    Version: 2021-SA_V04 - Dès SA-2025
    Courses - min. 72 ECTS > Complementary module > Module STR validation element group > STR: Strategy > Elective courses > MAN08 Management stratégique / Strategisches Management / Strategic Management
    MiBa - Business Administration - 30 ECTS
    Version: 2019-SA_V01
    Au moins 12 ECTS de > GES IV: Management stratégique / BWL IV: Strategisches Management
    MiBa - Business Administration - 60 ECTS
    Version: 2015-SA_V01
    Au moins 31.5 ECTS de > GES IV: Management stratégique / BWL IV: Strategisches Management
    MiBa - Business Communication : Economics - 60 ECTS
    Version: 2022-SA_V01
    Economics - 30 ECTS > Bachelor level elective course - 6 ECTS > Elective courses BA SES
    MiBa - Business Communication : Management - 60 ECTS
    Version: 2022-SA_V01
    Management - 30 ECTS > Elective mandatory courses - 12 ECTS > GES IV: Management stratégique / BWL IV: Strategisches Management
    MiBa - Computer Management - 60 ECTS
    Version: 2021-SA_V03
    Register in the option corresponding to your situation. > Standard > Min. 18 ECTS from the list > GES IV: Management stratégique / BWL IV: Strategisches Management
    Register in the option corresponding to your situation. > For students in the Bachelor in computer science > Min. 27 ECTS from the list > GES IV: Management stratégique / BWL IV: Strategisches Management
    MiBa - Economics - 30 ECTS
    Version: 2009-SA_V01
    Cours facultatifs à choisir: Cours bachelor (sans cours de langue) de la Faculté des sciences économiques et sociales > Elective courses BA SES
    MiBa - Economie politique - 60 ECTS
    Version: 2009-SA_V01
    Cours facultatifs à choisir: Cours bachelor (sans cours de langue) de la Faculté des sciences économiques et sociales > Elective courses BA SES
    MiMa - Business Informatics - 30 ECTS
    Version: 2020-SA_V01
    Cours > Modules management > STR: Strategy
    MiMa - Management - 30 ECTS
    Version: 2021-SA_V01
    Elective courses - 30 ECTS > STR: Strategy
    PreDEEM - Préalable au DEEM en Economie
    Version: 2022-SP_V01
    Management > Elective courses > GES IV: Management stratégique / BWL IV: Strategisches Management