MAN08E: Strategic Management

  • Teaching

    Details

    Faculty Faculty of Management, Economics and Social Sciences
    Domain Business Administration
    Code UE-EGE.00485
    Languages English
    Type of lesson Lecture
    Level Bachelor
    Semester SS-2026

    Schedules and rooms

    Summary schedule Monday 09:15 - 12:00, Hebdomadaire (Spring semester)
    Hours per week
    		3

    Teaching

    Teachers
    • Mena Sebastien
    Assistants
    • Monnier Margot
    Description
    • Basics and process of strategic planning
    • Mission and goals
    • Internal analysis
    • External analysis
    • Resources et capabilities
    • Strategy elaboration
    • Competitive advantage and generic strategies
    • Corporate strategies
    • Strategy implementation
    • Strategy evaluation
    • Case studies
    • Exercises
    • Case studies with report and presentation by student groups
    • Guest speakers
    Training objectives
    • Obtain an overview of strategic management and understand its basics
    • Be knowledgeable about the strategic management process and its various steps
    • Be knowledgeable of various strategic management analytical methods and tools and be able to apply them
    Softskills Yes
    Available online No
    Off field Yes
    BeNeFri Yes
    Mobility Yes
    UniPop No
    Auditor Yes

    Documents

    Bibliography

    ● Grünig, R., Kühn, R., Morschett, D. (2022): The strategy planning process, 3rd ed, Haupt, Bern

    ● David, F. R., David, F. R., & David, M. E. (2023). Strategic Management (18th ed.). Pearson Education.

    ● Rotharmael, F. 2023. Strategic Management, 6e. McGraw Hill.

    ● Diverse documents on Moodle
  • Dates and rooms
    Date Hour Type of lesson Place
    16.02.2026 09:15 - 12:00 Cours PER 21, Room E230
    23.02.2026 09:15 - 12:00 Cours PER 21, Room E230
    02.03.2026 09:15 - 12:00 Cours PER 21, Room E230
    09.03.2026 09:15 - 12:00 Cours PER 21, Room E230
    16.03.2026 09:15 - 12:00 Cours PER 21, Room E230
    23.03.2026 09:15 - 12:00 Cours PER 21, Room E230
    30.03.2026 09:15 - 12:00 Cours PER 21, Room E230
    13.04.2026 09:15 - 12:00 Cours PER 21, Room E230
    20.04.2026 09:15 - 12:00 Cours PER 21, Room E230
    27.04.2026 09:15 - 12:00 Cours PER 21, Room E230
    04.05.2026 09:15 - 12:00 Cours PER 21, Room E230
    11.05.2026 09:15 - 12:00 Cours PER 21, Room E230
    18.05.2026 09:15 - 12:00 Cours PER 21, Room E230
  • Assessments methods

    Written exam - SS-2026, Session d'été 2026

    Date 01.06.2026 08:30 - 10:00
    Assessments methods By rating
    Descriptions of Exams

    Writen exam : 90 minutes

    Written exam - SS-2026, Session de rattrapage 2026

    Date 24.08.2026 08:30 - 10:00
    Assessments methods By rating
    Descriptions of Exams

    Writen exam : 90 minutes
  • Assignment
    Valid for the following curricula:
    Ba - Business Informatics - 180 ECTS
    Version: 2020-SA_V03
    3nd year 60 ECTS > 3rd year courses > Cours à choix min. 14 ECTS / Wahlkurse min. 14 ECTS > Cours à choix - Type B / Wahlkurse - Typus B > MAN08 Management stratégique / Strategisches Management / Strategic Management
    Ba - Communication Studies - 90 ECTS
    Version: 2023-SA_V03
    2nd and 3rd year - 54 ECTS > Course - 39ECTS > Elective courses - 15 ECTS > Elective courses of the SES Faculty > Elective BA courses SES max 4.5
    Ba - Communication and Media Research - 120 ECTS
    Version: 2026-SA_V01
    2nd + 3rd year - 78 ECTS > Course ans Seminars - 63 ECTS > Bachelor elective courses - min. 12 ECTS
    Ba - Economics - 180 ECTS
    Version: 2018-SA_V04
    2nd year 60 ECTS > Seminar work or choice courses min. 6 ECTS > Wahlkurse in Betriebswirtschaftslehre für Volkswirtschaftslehre 180 ECTS - HS 2018 - 2. Jahr > MAN08 Management stratégique / Strategisches Management / Strategic Management
    3nd year 60 ECTS > Elective courses - Maximum 18 ECTS > Wahlkurse in Betriebswirtschaftslehre für Volkswirtschaftslehre 180 ECTS - HS 2018 - 3. Jahr > MAN08 Management stratégique / Strategisches Management / Strategic Management
    Ba - Management - 180 ECTS
    Version: 2019-SA_V03
    3nd year 60 ECTS > 3rd year courses > Cours obligatoires / Pflichtkurse 27 ECTS > MAN08 Management stratégique / Strategisches Management / Strategic Management
    Ba - Management and Economics - 120 ECTS
    Version: 2018-SA_V03
    2nd + 3rd year - 78 ECTS > Course > Elective courses > Wahlkurse in Betriebswirtschaftslehre > MAN08 Management stratégique / Strategisches Management / Strategic Management
    BeNeFri - Sciences économiques et sociales
    Version: 2018-SP_V01 - SES BeNeFri
    Course > Bachelor course offering for BeNeFri Students
    Complementary learnings in SES or mobility students
    Version: ens_compl_ses
    Bachelor course offering for Mobility Students - As of FS-2025 > Courses in Management
    Education / Psychology 120
    Version: SA25_BA_major_bil_v01
    Module 7 : Cours à choix
    Education / Psychology 120
    Version: SA25_BA_major_de_v01
    Modul 7: Wahlkurse
    Education / Psychology 120
    Version: SA20_BA_bil_v01_transition
    Module 7 : Cours à choix
    Education / Psychology 120
    Version: SA20_BA_de_v01
    BP1.7-D Bereichsübergreifende Kompetenzen
    Education / Psychology 120
    Version: SA20_BA_de_v01_transition
    Modul 7: Wahlkurse
    Education / Psychology 120
    Version: SA20_BA_bil_v01
    BP1.7-B Bereichsübergreifende Kompetenzen / Compétences transversales
    Educational Sciences 120
    Version: SA25_BA_major_bil_v01
    Module 7 : Cours à choix
    Educational Sciences 120
    Version: SA20_BA_de_v01
    BE1.8-D Bereichsübergreifende Kompetenzen
    Educational Sciences 120
    Version: SA25_BA_major_de_v01
    Modul 8: Wahlkurse
    Educational Sciences 120
    Version: SA25_BA_de_v01_transition
    Modul 8: Wahlkurse
    Educational Sciences 120
    Version: SA25_BA_bil_v01_transition
    Module 7 : Cours à choix
    Educational Sciences 120
    Version: SA20_BA_bil_v01
    Variante B > BE1.7b-B Bereichsübergreifende Kompetenzen
    Ma - Business Communication - Management - 90 ECTS
    Version: 2026-SA_V01
    Courses - 60 ECTS > OPTION Management > 30 ECTS parmi les modules : > STR: Strategy
    Ma - Business Communication : Business Informatics - 90 ECTS
    Version: 2026-SA_V01
    Business Informatics > Business Informatics Courses > Modules management > STR: Strategy
    Ma - Business Informatics - 90 ECTS
    Version: 2020-SA_V01
    Classes - min. 45 ECTS > Modules management - max. 15 ECTS > STR: Strategy
    Ma - International and European Business - 90 ECTS
    Version: 2021-SA_V02 - dès SA-2025
    Courses > Modules > One complete module taken from the following list > STR Module validation element group > STR: Strategy > Elective courses > MAN08 Management stratégique / Strategisches Management / Strategic Management
    Ma - Management - 90 ECTS
    Version: 2021-SA_V04 - Dès SA-2025
    Courses: min. 72 ECTS > Modules - min 54 ECTS > Minimum of 3 modules with a minimum of 18 ECTS and 2 core courses > STR Module validation element group > STR: Strategy > Elective courses > MAN08 Management stratégique / Strategisches Management / Strategic Management
    Ma - Marketing - 90 ECTS
    Version: 2021-SA_V04 - Dès SA-2025
    Courses - min. 72 ECTS > Complementary module > Module STR validation element group > STR: Strategy > Elective courses > MAN08 Management stratégique / Strategisches Management / Strategic Management
    MiBa - Business Administration - 30 ECTS
    Version: 2025-SA_V02 - Toutes options
    Register in the section corresponding to your situation. > Standard > Minimum 12 ECTS > GES IV: Management stratégique / BWL IV: Strategisches Management
    Register in the section corresponding to your situation. > I have a complementary branch with 60 ECTS in Economics. > Minimum 18 ECTS > MAN08 Management stratégique / Strategisches Management / Strategic Management
    MiBa - Business Administration - 60 ECTS
    Version: 2015-SA_V02 - Toutes Options
    Standard - I don't have a minor in Political Economy with 30 ECTS credits. > Elective courses - Minimum 31.5 ECTS > GES IV: Management stratégique / BWL IV: Strategisches Management
    I have a minor in Political Economy with 30 ECTS credits. > Elective courses - Minimum 43.5 ECTS > GES IV: Management stratégique / BWL IV: Strategisches Management
    MiBa - Business Communication : Economics - 60 ECTS
    Version: 2022-SA_V01
    Economics - 30 ECTS > Bachelor level elective course - 6 ECTS > Elective courses BA SES
    MiBa - Business Communication : Management - 60 ECTS
    Version: 2022-SA_V01
    Management - 30 ECTS > Elective mandatory courses - 12 ECTS > GES IV: Management stratégique / BWL IV: Strategisches Management
    MiBa - Computer Management - 60 ECTS
    Version: 2021-SA_V03 - Toutes options
    Register in the option corresponding to your situation. > Standard > Min. 18 ECTS from the list > GES IV: Management stratégique / BWL IV: Strategisches Management
    Register in the option corresponding to your situation. > For students in the Bachelor in computer science > Min. 27 ECTS from the list > GES IV: Management stratégique / BWL IV: Strategisches Management
    Register in the option corresponding to your situation. > I have a minor in Management with 30 ECTS > Elective courses > GES IV: Management stratégique / BWL IV: Strategisches Management
    MiBa - Economics - 30 ECTS
    Version: 2009-SA_V01
    Electives > Elective courses BA SES
    MiBa - Economie politique - 60 ECTS
    Version: 2009-SA_V01
    Cours facultatifs à choisir: Cours bachelor (sans cours de langue) de la Faculté des sciences économiques et sociales > Elective courses BA SES
    MiMa - Business Informatics - 30 ECTS
    Version: 2020-SA_V01
    Courses > Modules in Management > STR: Strategy
    MiMa - Management - 30 ECTS
    Version: 2021-SA_V01
    Elective courses - 30 ECTS > STR: Strategy
    PreDEEM - Préalable au DEEM en Economie
    Version: 2022-SP_V01
    Management > Elective courses > GES IV: Management stratégique / BWL IV: Strategisches Management