Master in Marketing
This university master programme is an attractive opportunity after the bachelor studies in management to specialise in the field of marketing on a high academic level. The study programme consists of a main module «Marketing» with courses in English, French, and German that cover the whole field of marketing.
In addition to the main module, the students choose a complementary module from one of the following areas: «Innovation and Entrepreneurship», «Strategy», «Data Analytics», «Managing Digitalisation», or «Communication». The complementary modules are also comprised of courses in English, French, and German.
The study programme is completed by an empirical master thesis on a marketing topic which is at the same time addressed on a high scientific level and relevant for companies. The master thesis can be written in one of the three languages of study. The content of the courses offered and the multilingual study environment make this programme unique in Switzerland.