Master in Marketing

Build your expertise to thrive in a connected world, choose your modules and languages, and position yourself as a key player in the field of marketing

Programme Highlights

A specialised Master’s offering multiple opportunities to become a marketing expert at a high academic level.

Develop a solid command of the concepts and methods required to conduct research, carry out rigorous analyses, and support strategic decision‑making in marketing. Tailor your programme to your career goals by choosing, in addition to the core module Marketing, an elective module that matches your interests.

 Study Plan

 Admission Requirements

• Bachelor degree in Management from a Swiss university, including a course equivalent to “Marketing Research”: Unconditional Admission
• Bachelor degree in another discipline or from a foreign university: admission is based on a full review of the application.

Applications must include a letter of motivation in addition to the documents required by the University of Fribourg Admissions Office. For foreign degrees from outside the EU/EFTA, GMAT results are mandatory.

The minimum requirement is 60 ECTS in Management, including the two marketing courses offered by the Faculty. Where admission is granted, the SES Faculty may require the completion of additional Bachelor-level ECTS credits.

• Bachelor degree from a Swiss University of Applied Sciences (HES) in Business Administration: admission is possible with a standard supplement of 30 ECTS.

For special cases (e.g., foreign degrees or Bachelor degrees obtained more than eight years ago), admission is not automatic. Admission decisions are made on a case-by-case basis.

Applicants who are enrolled at the University of Fribourg must submit their application via the MyUnifr portal.

 Language of study

Three languages, one distinctive asset: study mainly in English, with a choice of courses in French and German. Tailor your path and earn a bilingual or trilingual mention on your degree to stand out in the global job market.

 Mobility

An exceptional opportunity to shape your Master’s and strengthen your academic journey by spending one or two semesters abroad. Experience new cultures, expand your international network, and boost your CV with all credits obtained fully recognised.
Recommended semester: from the 2^nd semester onwards
Mobility mention: awarded from 30 validated ECTS

 Career Opportunities

This Master’s propels you towards diverse leadership careers in marketing: strategic, digital, or international roles, as well as research and consultancy. Graduates excel as product, pricing, sales, or communications managers, and in senior positions in strategy and advisory. A rigorous programme for ambitious professionals ready to shape business decisions.

 Testimonials

The Master in Marketing provides a comprehensive understanding of the concept of “customer-centered orientation” in both B2B and B2C markets. It also offers the tools to design and implement effective marketing strategies. This strategic, customer-focused approach is essential in my work. Vivian Nicoli, Project Assistant, WSP Ingénieurs Conseils

The Master in Marketing provided a well-structured and balanced study plan, combining mandatory courses that built a strong foundation in marketing management with a wide range of complementary courses. This flexibility allowed me to tailor my learning to my interests, personal goals, and curiosity. Eric Bottin, Marketing Trainee, CSL Vifor

I had an amazing time in the Master in Marketing in Freiburg. The program was interesting and very practice-oriented, with really interesting guest lecturers from leading companies. I enjoyed the variety of the modules and that I could choose in which direction I wanted to go in. Arabella Ryter, Project Manager Marketing & Events, Coop