Master in Business Communication

Think big. Connect deeply. Gain the skills to lead and tackle real-world challenges through communication.

Programme Highlights

Jump into the digital world with a Master that blends communication, strategy, digital skills, and business. Build expertise in communication and gain key skills in your chosen focus: management, economics, ethics, or business informatics. With hands-on projects and a mix of different fields, this Master lets you create your own path and choose from several language options.

 Study Plan

 Admission Requirements

Applications to this Master’s programme are assessed case by case.

Prerequisites in Communication and in the chosen option: basic courses in communication, research methods and statistics, plus 30 ECTS from the relevant Bachelor minor at the SES Faculty.

• Bachelor degree from a Swiss university meeting all prerequisites: direct admission
• Bachelor degree in communication or in the relevant option from a Swiss University of Applied Sciences (HES): admission to a preMaster’s programme, comprising up to 30 ECTS in communication and up to 30 ECTS in the chosen option.
• Other academic backgrounds: individual assessment determines for possible admission and catch-up courses. Admission for foreign degrees is not automatic.
• Diplomas older than 8 years are not accepted.

Apply via MyUnifr if already enrolled at Unifr.

 Language of study

Three languages, a distinctive asset: study mainly in English, with a choice of courses in French and German. Tailor your path and earn a bilingual or trilingual mention on your degree to stand out in the global job market.

 Mobility

An exceptional opportunity to shape your Master’s and strengthen your academic journey by spending one or two semesters abroad. Experience new cultures, expand your international network, and boost your CV with all credits obtained fully recognised.
Recommended semester: from the 2^nd semester onwards
Mobility mention: awarded from 30 validated ECTS

 120 ECTS Master

Keen to broaden your horizons? Choose a 120 ECTS Master’s degree by adding to this 90 ECTS programme a 30 ECTS Master Minor from another discipline, if you meet the admission requirements for that Minor.

 Career Opportunities

Graduates hold positions in both private and public sectors in areas such as communication strategy, public relations, Corporate Social Responsibility, communication analysis and monitoring, crisis management, e-activities (e-marketing, e-business, e-learning), branding, digital communication, public affairs, reputation management, and media relations.

Career Opportunities

 Testimonials

The Master in Business Communication taught me to connect strategy, culture, and people. This skill is essential both in Switzerland, with its diversity of languages and cultures, and abroad, where intercultural dialogue becomes the key to effective collaboration. Andrea Nava - Executive director at Swiss Chamber of Commerce and Industry in Japan (SCCIJ)

The Master in Business Communication helped me connect theory with real-world strategy, shaping how I think, communicate, and solve challenges. These skills are essential in my PR agency, where I advise global clients on building trust, navigating complexity, and telling their stories with clarity and purpose. Max Cuenoud - Account Manager at Edelman

Le Master en Business Communication m'a permis d'acquérir une vision stratégique et globale de la communication, tout en travaillant sur des projets concrets et actuels. Grâce à l'encadrement bienveillant, j'ai pu développer ma confiance et obtenir des compétences solides, qui constituent aujourd'hui une base essentielle pour mon parcours professionnel. Ophélie Campo - Digital Marketing & Communication Coordinator at Michelangelo Foundation

This Master combines practical communication themes with rigorous academic research, such as media relations, political communication, strategy, digital mobilization and CSR. It helped me develop tools to analyze complex issues critically and practical skills to succeed in today’s rapidly evolving communication landscape. Lucie Malherbe - Consultant in communication & public affairs at Dynamics Group