Master in Business Communication
The objective of this Master's programme is to teach students how to manage information and communication within the context of business and global networks. This study programme, which is unique in Switzerland, offers students the possibility of personalising their courses, by combining a compulsory module with a specialisation and a variety of options. Compulsory courses allow students to acquire multidisciplinary knowledge on three aspects of communication: strategic communication, digitalization and media uses, as well as communication in a digital and media context. The specialisation is chosen from areas dealing with, for example, human resources, financial management, ethics in relation to development and global changes, social computing, etc.
The study programme also gives students the opportunity of managing web media, conducting projects in small groups and creating links with businesses, notably wenn writing their thesis. Thanks to our advanced teaching methodologies students have the opportunity to experience the real business world in the classroom through challenges, case studies consulting projects, and multimedia simulations, applying their theoretical knowledge as they go.