Master in Business Communication
Think big. Connect deeply. Gain the skills to lead and tackle real-world challenges through communication.
ECTS Credits 90
Start of Studies Autumn / Spring
Duration 3-4 semesters
Course Languages EN - FR - DE
Bilingual Option yes
Trilingual Option yes
Programme Highlights
Jump into the digital world with a Master that blends communication, strategy, digital skills, and business. Build expertise in communication and gain key skills in your chosen focus: management, economics, ethics, or business informatics. With hands-on projects and a mix of different fields, this Master lets you create your own path and choose from several language options.
Study Plan
| Assessments | ECTS |
|---|---|
|
Communication |
|
| Three mandatory courses in Strategic Communication | Total 15 |
| Strategic Communication and Business (EN) | 3 |
| Corporate identity, Reputation and Digital communication (EN) | 3 |
| Corporate Social Responsibility and Social Impact (EN) | 3 |
|
One course in Digitalisation and Media Use |
|
| Communication, organisation et transformation digitale (FR) | 3 |
|
New media, media and users (EN) |
3 |
|
One course in Messaging strategies in Digital and Media context |
|
| Persuasion and Digital Mobilisation (EN) | 3 |
|
Journalisme numérique et corporate storytelling (FR) |
3 |
| One seminar and the related seminar paper | Total 9 |
|
Strategic Digital Communication (EN) |
3 |
|
Digitalisation et communication (FR) |
3 |
| Communication in a Digital Context (EN) | 3 |
| Communication en contexte politique (FR) | 3 |
|
Un des séminaires du MA DMCSI (DE/EN) |
3 |
|
Travail de séminaire lié au séminaire choisi (FR, EN ou DE) |
6 |
|
Two elective courses or an internship in communication |
Total 6 |
|
Total Coursework in Communication |
30 |
| Master Thesis in Communication | 30 |
|
Elective Option |
|
| Management | Total 30 |
|
Elective courses in the 7 modules |
|
| Economics | Total 30 |
| Advanced Microeconomics | 6 |
| Econometric Methods and Applications | 6 |
| Elective courses | 18 |
| Ethics and Economics | Total 30 |
| Module I : Éthique et droits humains | min. 12 |
| Module II : Économie et éthique | min. 12 |
| Business Informatics | Total 30 |
| Courses in the Business Informatics modules | 18 - 27 |
| Elective courses in the Informatics or Management modules | 0 - 9 |
| Seminar paper | 3 |
| Total Coursework in the chosen Option | 30 |
| TOTAL minimum | 90 |
Further Info
Deepen your understanding of three key aspects of communication in this Master’s focused on businesses and organisations :
- Strategic Communication
- Digitalisation and Media Use
- Messaging strategies in Digital and Media context
MA DMCSI = Master in Digital Media & Communication for Social Impact
120 ECTS Master
Keen to broaden your horizons? Choose a 120 ECTS Master’s degree by adding to this 90 ECTS programme a 30 ECTS Master Minor from another discipline, if you meet the admission requirements for that Minor.
Downloads
Study Plan (Economics) Study Plan (Business Informatics) Study Plan (Ethics Economics) Study Plan (Management) Cours and TimetablesBrochure Regulation on the award of the Master
Admission Requirements
Applications to this Master’s programme are assessed case by case.
Prerequisites in Communication and in the chosen option: basic courses in communication, research methods and statistics, plus 30 ECTS from the relevant Bachelor minor at the SES Faculty.
- Bachelor degree from a Swiss university meeting all prerequisites: direct admission
- Bachelor degree in communication or in the relevant option from a Swiss University of Applied Sciences (HES): admission to a preMaster’s programme, comprising up to 30 ECTS in communication and up to 30 ECTS in the chosen option.
- Other academic backgrounds: individual assessment determines for possible admission and catch-up courses. Admission for foreign degrees is not automatic.
- Diplomas older than 8 years are not accepted.
Apply via MyUnifr if already enrolled at Unifr.
Language of study
Three languages, a distinctive asset: study mainly in English, with a choice of courses in French and German. Tailor your path and earn a bilingual or trilingual mention on your degree to stand out in the global job market.
Mobility
An exceptional opportunity to shape your Master’s and strengthen your academic journey by spending one or two semesters abroad. Experience new cultures, expand your international network, and boost your CV with all credits obtained fully recognised.
Recommended semester: from the 2nd semester onwards
Mobility mention: awarded from 30 validated ECTS
Career Opportunities
Graduates hold positions in both private and public sectors in areas such as communication strategy, public relations, Corporate Social Responsibility, communication analysis and monitoring, crisis management, e-activities (e-marketing, e-business, e-learning), branding, digital communication, public affairs, reputation management, and media relations.
Testimonials
The Master in Business Communication taught me to connect strategy, culture, and people. This skill is essential both in Switzerland, with its diversity of languages and cultures, and abroad, where intercultural dialogue becomes the key to effective collaboration. Andrea Nava - Executive director at Swiss Chamber of Commerce and Industry in Japan (SCCIJ)
The Master in Business Communication helped me connect theory with real-world strategy, shaping how I think, communicate, and solve challenges. These skills are essential in my PR agency, where I advise global clients on building trust, navigating complexity, and telling their stories with clarity and purpose. Max Cuenoud - Account Manager at Edelman
Le Master en Business Communication m'a permis d'acquérir une vision stratégique et globale de la communication, tout en travaillant sur des projets concrets et actuels. Grâce à l'encadrement bienveillant, j'ai pu développer ma confiance et obtenir des compétences solides, qui constituent aujourd'hui une base essentielle pour mon parcours professionnel. Ophélie Campo - Digital Marketing & Communication Coordinator at Michelangelo Foundation
This Master combines practical communication themes with rigorous academic research, such as media relations, political communication, strategy, digital mobilization and CSR. It helped me develop tools to analyze complex issues critically and practical skills to succeed in today’s rapidly evolving communication landscape. Lucie Malherbe - Consultant in communication & public affairs at Dynamics Group
Meinem Masterabschluss in Business Communication verdanke ich die fundierten Fähigkeiten, die ich für meine Tätigkeit in der Unternehmensberatung benötige. Im Berufsalltag setze ich mein erworbenes Wissen in den Bereichen Marketing- und Omnichannel-Strategie, Digitalisierung, Markenführung sowie Storytelling für unterschiedliche Zielgruppen gezielt ein. Darüber hinaus verschaffte mir die Dreisprachigkeit des Masters einen klaren Wettbewerbsvorteil auf dem Schweizer Arbeitsmarkt. Céline Ostertag - Beraterin bei Deloitte Digital
Thanks to this master's degree, I have acquired a solid foundation in communication, business management, and marketing, while also taking into account organisational dynamics, stakeholder engagement, and the legislative framework. This has equiped me to provide a real added value to my practice. Rebecca Roeggen - Responsable de Communication, Marketing et Ventes, MaFondue
Il Master in Business Communication vi permette di costruire un percorso di studi su misura, pensato per i vostri interessi e obiettivi. Grazie ai corsi proposti in diverse lingue, acquisirete competenze essenziali per comunicare in contesti dinamici e digitali. Marta Rigamonti - Event Manager ,Montres NORQAIN SA
La diversité des cours de ce master vous permettra d’explorer toutes les facettes de la communication, vous offrant un large panel de connaissances pour la suite. Pour ma part, cette formation m’a permis d’évoluer dans des structures de tailles et d’univers variés — allant de l’association à la multinationale — avant de me conduire, il y a trois ans, en agence de communication. Celia Bianchi - Chargée de projets - Communication & événementiel, North Buro
Le Master propose un portfolio de cours très varié en communication business, ce qui m’a permis de choisir des matières alignées avec mes intérêts et mes objectifs professionnels. Grâce à une approche à la fois théorique et pratique, j’ai acquis des compétences directement applicables dans mon quotidien professionnel, notamment en stratégie, planification et évaluation des actions de communication. Julien Aves - Content Creation Specialist at VF Corporation
Academic Advising - Information
Faculty of Management, Economics and Social Sciences
Bd de Pérolles 90
CH-1700 Fribourg
+41 (0) 26 300 82 00
decanat-ses@unifr.ch