Laura Géraldine Illia Manzan
Department Head, Professor
PER 21 - F320
+41 26 300 8315
The Professorship in Communication, Business and Social Responsibility (French-English), led by Prof. Dr. Laura Illia, is dedicated to the research of how discourses, narratives and conversations become crucial to comprehend organizational challenges in the contemporary networked and digitalized media landscape. In particular, the chair develops research on the strategic processes of formation and management of organizational legitimacy, stigma, reputation, identity, social responsibility. Also, it investigates on issues related to digitalisation and ethics such as Artificial intelligence (AI) and its role in shaping social reality at the business and society level. A particular attention is provided to organizations operating in industries such as banking, circular economy, sharing economy, hi-tech. The chair’s research objective for 2019-24 will be to launch a DigitalCom Lab, that is, a multi and interdisciplinary research laboratory at DCM seeking to do research in the area of digital media, AI text agents, organisations, social impact and stakeholders’ management.
External PhD student - Cotutelle Complutense University of Madrid & University of Fribourg