In the DCMlab we conduct experiments, focus group interviews, and surveys investigating different aspects of media use and media effects. The laboratory facilitates insights into cognitive and emotional processes during media use by applying physiological measurements [MindWare™ (physiological DAQ for measuring EMG, ECG, EDA), Noldus Observer XT, and Schuhfried BIOFEEDBACK 2000]. We also use Real Time Response-Measurements (Continous Response Measurements) to measure and analyze media exposure in »real time« – for an example of how it works see here. Besides presenting stimuli in a cinema-like manner, the adjoining TV-studio is used for classes in rhetoric, strategic communication, as well as for journalistic practical education.