Tobias Rohrbach
tobias.rohrbach@unifr.ch
+41 26 300 8373
https://orcid.org/0000-0002-0151-1377
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Assistant Professor,
Department of Communication and Media Research
PER 21 bu. F324
Bd de Pérolles 90
1700 Fribourg
Biography
Digital journalism, AI in newsrooms, media trust, conspiracy theories and misinformation, algorithmic curation and bias, digital and political representation of minoritized groups, political psychology
I am an assistant professor of digital journalism. My teaching and research focus on the role of journalistic processes in news creation, dissemination, and its impact on audiences. Much of his work focuses on the intersection of journalism, algorithms, and social justice. Do journalistic and algorithmic gatekeeping processes prevent barriers for minoritized groups to access positions of political decision-making? How do audiences perceive and evaluate (biases in) visual information in online landscape? How can journalism contribute to mitigate the dissemination of digital misinformation?
I specialize in mixed methods designs combining a wide range of methodological approaches, including observational and experimental designs, qualitative analysis, as well as computational methods and algorithm audits.
I completed my trilingual studies at the University of Fribourg and then continued to do a joint PhD in communication research and political science in collaboration with the University of Amsterdam while completing a Master of Advanced Studies in Data Science at the Bern University of Applied Sciences. I worked as a postdoctoral researcher at the University of Bern, with a 1.5 years visiting fellowship at the University of Wollongong in Australia.
Research and publications
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Publications
15 publications
Gender on the mind? Gender heuristics and rationalizations in candidate evaluations
Tobias Rohrbach, Philomen Schönhagen, Political Psychology (2025) | Journal articleHow do media contribute to the dissemination of conspiracy beliefs? A field study combining panel and web tracking at the outbreak of the COVID-19 pandemic
Silke Adam, Tobias Rohrbach, Franziska Keller, Mykola Makhortykh, Ernesto de Léon, Chiara Valli, Ani Baghumyan, Maryna Sydorova, Journal of Communication (2025) | Journal articleA matter of mindset? Features and processes of newsroom-based corporate communication in times of artificial intelligence
Tobias Rohrbach, Mykola Makhortykh, Corporate Communications: An International Journal (2025) | Journal articleChange in Emotional Arousal Variance in Clients with Borderline Personality Disorder during a Brief Psychiatric Treatment
Loris Grandjean, Tobias Rohrbach, Aline Garbani, Fabienne Läderach, Ines Culina, José Blanco Machinea, Hélène Beuchat, Livia Alerci, Stéphane Kolly, Ueli Kramer, Psychopathology (2025) | Journal articleAre Women Politicians Kind and Competent? Disentangling Stereotype Incongruity in Candidate Evaluations
Tobias Rohrbach, Political Behavior (2025) | Journal articleMedia-based mechanisms of gendered evaluations of politicians (Dissertation Summary)
Tobias Rohrbach, Studies in Communication Sciences (2024) | Journal article“I Can’t Just Pull a Woman Out of a Hat”: A Mixed-Methods Study on Journalistic Drivers of Women’s Representation in Political News
Andreas A. Riedl, Tobias Rohrbach, Christina Krakovsky, Journalism & Mass Communication Quarterly (2024) | Journal article(Dis)harmony in times of crisis? An analysis of COVID-related strategic communication by Swiss public health institutions
A. Ort, T. Rohrbach, Public Health (2024) | Journal articleMedia-based mechanisms of gendered evaluations of politicians
Tobias Rohrbach (2023) | ThesisGender differences and similarities in news media effects on political candidate evaluations: a meta-analysis
Tobias Rohrbach, Loes Aaldering, Daphne Joanna Van der Pas, Journal of Communication (2023) | Journal article