Diana Ingenhoff

Prof. Dr.

Organizational Communication, Strategic Communication Management, Public Diplomacy, Digital Diplomacy, Artificial Intelligence & Algorithms, International PR-Research, Country Images, Corporate Reputation, Business Communication, Reputation Management, Crisis Communication, Evaluation and Controlling, Responsibility Communication, Corporate Social Responsibility (CSR), Social Media Communication


Diana Ingenhoff is a full professor of organizational communication and public diplomacy. She obtained her Ph.D. and habilitation from the Management School of the University of St. Gallen. She is a Research Fellow of the Center on Public Diplomacy (CPD) at Annenberg School, University of Southern California. She is the founder and past chair of the first International Communication Association’s Public Diplomacy Interest Group. Also, she is an honorary member of the Swiss Association of Communication and Media Research (SACM), for which she was president from 2014-2019 and a member of the Executive Board since 2009.

Furthermore, she was Vice Dean of the Faculty of Management, Economics, and Social Sciences (2016-2019) and Executive Director at EUPRERA (European Public Relations Education and Research Association, 2016-2022). Her research and consulting serve several Ministries of Foreign Affairs and companies as a basis for their decision-making. In her research, she focuses on issues related to the consequences of digitization and algorithms in organizations and countries, reputation measurement, responsibility communication, and media quality, applying quantitative research methods and multi-method designs.

Her research has been awarded several times, with articles published in leading journals, including the Journal of Business Ethics, Business & Society, International Journal of Press/Politics, International Journal of Communication, International Communication Gazette, Public Relations Review, Scientometrics, International Journal of Strategic Communication, Journal of Public Relations Research, and European Journal of Communication Research. She serves on the editorial boards of Public Relations Review, Public Relations Inquiry, and International Journal of Strategic Communication.

During her sabbaticals, Diana Ingenhoff was invited as Visiting Professor to various universities, among others, Waikato University in Hamilton (New Zealand), Queensland University of Technology in Brisbane (Australia), University of Florida, University of Tennessee, University of South Florida (USA), University of Tel Aviv (Israel) and University of Bournemouth (UK).

Living in Switzerland since 2000, she is a Swiss and German citizen.

Research and publications

  • Book Chapter
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  • Books and Monographs
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  • Conferences
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  • Journal Articles (with peer review)
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  • List of Publications
  • Prizes, Awards and Distinctions


    Honorary Member of Swiss Association of Communication and Media Research (SACM)

    Best Faculty Paper Award, Annual Conference of the International Communication Association 2022 (ICA), Paris, France 26.-30.05.2022

    Since 2021

    Elected member included in the European Database of outstanding women academics


    Best Faculty Paper Award ICA 2018, 68th Annual Conference of the International Communication Association (ICA), Prague, Czech Republic, 24.–28.05.2018

    Since 2017

    Research Fellow of the USC Center on Public Diplomacy at Annenberg School, University of Southern California


    Arthur W. Page Center Award (Page Legacy Scholar 2015-2016) in Global Public Relations: CSR and Public Diplomacy across Cultures

    Arthur W. Page Center Benchmarking Award for the Best Paper at the 18th Annual International Public Relations Research Conference (IPRRC), March 7, 2015 in Miami.

    University of Knoxville, Tennessee, Visiting Scholar Grant “Ready for the World”

    Best Paper Award, Conference of the European PR Education and Research Association (EUPRERA) 2015


    Best Paper Award Conference of the European PR Education and Research Association (EUPRERA) 2014


    German Public Relations Award (Deutscher Public Relations Preis) 2007 of the German Public Relations Association (DPRG)

    PR Annual Award in Public Relations Worldwide 2007 conferred by the Korean Public Relations Association (KPRA)


    Finalist of German PR Award (Deutschen Public Relations Preis) 2006 of the German Public Relations Association (DPRG)


    Foundation to support the PR research at the University of Leipzig (SPRL): Grant for publishing PhD thesis


    Best Conference Paper Award, International Conference on Marketing and Corporate Communications, London, GB.

    Dissertation Award for Young Researchers of the Swiss Association for Communication & Media Research SACM


    Elected member at the International Forum for Graduates and Young Researchers “Shaping-the-Future”, EXPO 2000 in Hannover to present master thesis (part of the "Global Dialogue: Information & Communication Technologies: Thinking the Future")


    Faculty’s Award for the best Master thesis in 1999


    Scholarship by DAAD: German Academic Exchange Service for Study Abroad: University of Granada, Spain

Teaching and courses

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