Psycholinguistics and Applied Social Psychology

The strength of our research group lies in the dialogue between two domains, namely the psychology of language and social psychology. In line with this interaction, text comprehension and social representations are the focus of the research. Most of the questions we are currently investigating involve the interaction between these two domains. For example, typical questions are: Do job advertisements written in the masculine form target women? Do newspaper headlines have social impacts? Do messages, on cigarette packs, work on teenagers?

Our work is conducted by researchers, doctoral students, and research assistants. Bachelor and masters students also have the opportunity to integrate into the research group as part of their dissertations.

Our team puts a special emphasize on the public understanding of science.

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Research Topics



Pascal Gygax
RM C-4.109
Rue P.A. de Faucigny 2
1700 Fribourg
+41 26 300 7640