• Vinzenz Friederike

This course is not a traditional lecture. Rather, it is a project-based seminar that combines academic input, group work, feedback sessions, and other forms of project-oriented learning, all of which require students’ active participation.

This practice-oriented block course introduces students to core principles of science communication and strategic communication planning. Students learn how to translate scientific knowledge to accessible messages for selected target audiences and develop a concrete communication prototype.

The course focuse on applied strategy work, basic media logic, and responsible visual science communication (e.g. short videos).

Course Structure (Block Format)

Block 01. Foundations of Science Communication & Media Logic.

• Media logic and public discourse
• Models of science communication (deficit, dialogue, participation)
• Selected case examples
   

Block 02. Audiences, Stakeholders & Strategy.

• Stakeholder mapping
• Communication objectives and key messages
• Ethics, responsibility, credibility
   

Block 03. Visual Science Communication & Prototyping.

• Principles of visual science communication
• Introduction to formats (video, visual, policy brief)
• Hands-on prototyping

1. Understand theoretical principles

Analyze selected audiences and communication contexts in science communication.
 

2. Planning the practical implementation

Design a basic science communication strategy including objectives, messages, and stakeholders.
 

3. Discussing, arguing, and independence

Reflect critically on knowledge transfer and participation as part of science communication.
 

4. Apply and implemention

Produce a low-threshold science communication prototype.

On-class sessions: 12 hours
Guided self-study: 30 hours
Project work and assignments: 43 hours
Reflection: 5 hours

A 15-minute oral retake exam.

15-minute oral exam at the end

Course with continuous evaluation: withdrawing or unenrolling from the course will no longer be possible after the registration period (see the session calendar on the Faculty website).