Corporate Social Responsibility and Social Impact
-
Unterricht
Details
Fakultät Wirtschafts- und Sozialwissenschaftliche Fakultät Bereich Kommunikationswissenschaft und Medienforschung Code UE-EKM.00989 Sprachen Englisch Art der Unterrichtseinheit Vorlesung
Kursus Master Semester SP-2023 Zeitplan und Räume
Vorlesungszeiten Dienstag 08:15 - 10:00, Wöchentlich, PER 21, Raum D130 (Frühlingssemester)
Stunden pro Woche 2 Unterricht
Verantwortliche Dozenten-innen Assistenten Beschreibung Companies can be important actors in improving societal goodwill. However, very often, firms do not contribute to solving social issues. Either they do not have a Corporate Social Responsibility (CSR) & communication department, or they utilise this department with the mere objective to support marketing communications or corporate reputation. Indeed, firms often fail to build trust and create social value for their stakeholders.
The aim of this course is to introduce students to the field of CSR and enable them to develop a critical view of how firms create value for society through communication. The first part will focus on how corporations link social value with profitability through communication and business-related activities. The second part will be devoted to learning how to set up a CSR and communication department, in order to better create value and get closer to stakeholders of interest.
Lernziele To take a global and actual perspective, students will work on real cases from different time periods, countries, and industries. Furthermore, in order to achieve the teaching objectives, students will be involved in a number of work-shop related activities such as class simulations and class labs, where they will work on real issues related to communication and CSR. Students are therefore expected to participate actively in class and to read the material indicated by the professor in advance.
PART 1: Unlocking social value through CSR communication
- Figuring out what & how to map a company's ethical initiatives into a portfolio
- Learning business ethics theories and their relationship with communication
- Supporting ethical consumerism and circular economy by unlocking corporate social responsibility
PART 2: Providing social value through communication
- Managing communication and business issues through various forms of ethics
- Learning about an ethical approach to compliance, accountability, outsourcing, corruption control, CEO and board engagement, suppliers and social risks in the supply chain
- Building a CSR department that facilitates ethical decision-making in communication and marketing from scratch
Verfügbarkeit 40 Soft Skills Nein ausserhalb des Bereichs Nein BeNeFri Ja Mobilität Ja UniPop Nein Dokument
Bibliographie Mandatory readings
- Chandler, D. (2016). Strategic Corporate Social Responsibility: Sustainable Value Creation. Sage Publications (4th Edition). – Chapter 9, 14, and Part IV.
- Crane, A. & Glozer, S. (2016). Researching corporate social responsibility communication: Themes, opportunities and challenges. Journal of Management Studies, 53(7), 1223-1252.
- Crane, A., Palazzo, G., Spence, L. J., & Matten, D. (2014). Contesting the value of “Creating Shared Value.” California Management Review, 56(2), 130–153.
- Dahl, S. & Waehning-Orga, N. (2015). Ethical Consumption. In Eagle L. & Dahl S. (eds.), Marketing Ethics and Society (pp. 117-140). Sage.
- Esposito, M., Tse, T., & Soufani, K. (2018). Introducing a circular economy: new thinking with new managerial and policy implications. California Management Review, 60(3), 5-19.
- Hooghiemstra, R. (2000). Corporate communication and impression management - new perspectives why companies engage in corporate social reporting. Journal of Business Ethics, 27(1/2), 55-68.
- Illia, L., Romenti, S., Rodríguez-Cánovas, B., Murtarelli, G., & Caroll, C. E. (2016). Exploring corporations’ dialogue about CSR in the digital era. Journal of Business Ethics, 131(2), 39-58.
- Illia, L., Zyglidopoulos, S., Romenti, S., Rodriguez-Canovas, B., & Gonzalez del Valle Brena, A. (2013). Communicating corporate social responsibility to a cynical public. MIT Sloan Management Review, 54(3), 16–19.
- Jensen, J. (1997). Ethical Issues in the Communication Process. Lawrence Erlbaum Associates. – Chapter 3 and 5.
- Lacy P., Keeble, J., & McNamara, R. (2014). Circular advantage: Innovative business models and technologies to create value in a world without limits to growth. Accenture Strategy Report.
- Mintzberg, H. (1984). Who should control the corporation? California Management Review, 27(1), 90–115.
- Morsing, M., Schultz, M., & Nielsen, K. U. (2008). The ‘catch 22’ of communicating CSR: Findings from a Danish study. Journal of Marketing Communications, 14(2), 97-111.
- Porter, M. E. & Kramer, M. R. (2011). The big idea. Creating shared value. How to reinvent capitalism – and unleash a wave of innovation and growth. Harvard Business Review, 2011 (January-February), 62-77.
- Schoeneborn, D., Morsing, M., & Crane, A. (2019). Formative Perspectives on the Relation Between CSR Communication and CSR Practices: Pathways for Walking, Talking, and T(w)alking. Business & Society. DOI: 10.1177/0007650319845091
- Seeger, M. & Kuhn, T. (2011) Communication ethics and organizational contexts: Divergent values and moral puzzles. In G. Cheney, S. May & D. Munshi, Handbook of Communication Ethics: Information Censorship (pp. 166-189). Routledge.
- Smith, N. C., Drumwright, M. E., & Gentile, M. C. (2010). The new marketing Myopia. Journal of Public Policy & Marketing, 29(1), 4–11.
- Walker K. & Wan F. (2012). The harm of symbolic actions and green-washing: Corporate actions and communications on environmental performance and their financial implications. Journal of Business Ethics, 109(2), 227-242.
- Zadek, S. (2012). Path to corporate social responsibility. Harvard Business Review, 1-11.
Other recommended readings
- Bhattacharya, C. B. & Sen, S. (2004). Doing better at doing good: When, why, and how consumers respond to corporate social initiatives. California Management Review, 47(1), 9-24.
- Garriga, E. & Melé D. (2004). Corporate social responsibility theories: Mapping the territory. Journal of Business Ethics, 53(1-2), 51-71.
- Lee, M. (2008). A review of the theories of corporate social responsibility: Its evolutionary path and the road ahead. International Journal of Management Review, 10(1), 53-73.
- Morsing, M. & Schultz, M. (2006). Corporate social responsibility communication: Stakeholder information, response and involvement strategies. Business Ethics: A European Review, 15(4), 324-338.
- Waddock, S. (2009). Making a difference? Corporate responsibility as a social movement. Journal of Corporate Citizenship, 33, 35-46.
Recommended videography
- The Story of Stuff: It is a 20-minute documentary about the way people make, use and throw away all the stuff in their lives.
- International Corporate Citizenship Film Festival: The Boston College Center for Corporate Citizenship Film Festival celebrates the work and impact of corporate citizenship programs—as well as the inspiring methods companies use to communicate their efforts.
- Playing by the Rules: Ethics at Work (2016): This documentary explores the vital role of ethical decision-making in today’s business practices.
- The World According to Monsanto (2008): This French documentary provides an overview of Monsanto’s long track record of environmental crimes and health scandals.
- Enron: The Smartest Guy in the Room (2005): This documentary describes one of the biggest corporate disasters of the last decades. It features insider accounts and rare corporate audio and video tapes that reveal the immorality of Enron’s corporate philosophy.
- Wal-Mart: The High Cost of Low Price (2005): This documentary provides an overview of Wal-Mart’s impact on America’s values and culture.
- The Corporation (2004): A documentary on the global impact of large organizations. It treats them as a patient undergoing psychoanalysis and portrays them as being psychopaths.
-
Einzeltermine und Räume
Datum Zeit Art der Unterrichtseinheit Ort 21.02.2023 08:15 - 10:00 Kurs PER 21, Raum D130 28.02.2023 08:15 - 10:00 Kurs PER 21, Raum D130 07.03.2023 08:15 - 10:00 Kurs PER 21, Raum D130 14.03.2023 08:15 - 10:00 Kurs PER 21, Raum D130 21.03.2023 08:15 - 10:00 Kurs PER 21, Raum D130 28.03.2023 08:15 - 10:00 Kurs PER 21, Raum D130 04.04.2023 08:15 - 10:00 Kurs PER 21, Raum D130 18.04.2023 08:15 - 10:00 Kurs PER 21, Raum D130 25.04.2023 08:15 - 10:00 Kurs PER 21, Raum D130 02.05.2023 08:15 - 10:00 Kurs PER 21, Raum D130 09.05.2023 08:15 - 10:00 Kurs PER 21, Raum D130 16.05.2023 08:15 - 10:00 Kurs PER 21, Raum D130 23.05.2023 08:15 - 10:00 Kurs PER 21, Raum D130 30.05.2023 08:15 - 10:00 Kurs PER 21, Raum D130 -
Leistungskontrolle
Fortlaufende Evaluation - SP-2023, Sommersession 2023
Bewertungsmodus Nach Note Beschreibung Students will be subject to an ongoing evaluation, following the scheme below:
-
- Team project (50%)
- Individual project (50%)
No retake exam.
Course with continuous evaluation: after the registration period, you can no longer cancel your registration (see session calendar on the Faculty's website).
-
-
Zuordnung
Zählt für die folgenden Studienpläne: BeNeFri - Wirtschafts- und Sozialwissenschaften
Version: 2018/SP_V01_SES_BeNeFri
Kurse > Master - Kursangebot für BeNeFristudierende
Doc - Betriebswirtschaftslehre
Version: 2002/SA_V01
Wahlkurse > Wahlkurse UNIFR
Doc - Management in Nonprofit-Organisation
Version: 2002/SA_V01_60ECTS Théoriques
Wahlkurse > Wahlkurse UNIFR
Doc - Quantitative Wirtschaftsforschung
Version: 2002/SA_V01
Wahlkurse > Wahlkurse UNIFR
Doc - Sozialwissenschaften
Version: 2002/SA_V01
Wahlkurse > Wahlkurse UNIFR
Doc - Volkswirtschaftslehre
Version: 2002/SA_V01
Wahlkurse > Wahlkurse UNIFR
Doc - Wirtschafts- und Sozialwissenschaften
Version: 2002/SA_V01
Wahlkurse > Wahlkurse UNIFR
Doc - Wirtschaftsinformatik
Version: 20210713
Wahlkurse > Wahlkurse UNIFR
Ergänzende Lehrversanstaltungen in SES oder Mobilität
Version: ens_compl_ses
Master Kursangebot für Mobilitätstudierende
Ma - Accounting and Finance - 90 ECTS
Version: 2021/SA_V01
Kurse - 72 ECTS > minimum 0 / maximum 1 beliebiger Masterkurs, der an der Universität Fribourg angeboten wird , wenn 72 ECTS in den oben genannten Modulen noch nicht erreicht sind > SES-Wahlkurse auf Masterstufe
Ma - Betriebswirtschaftslehre - 90 ECTS
Version: 2017/SA_v01
Kurse: mind. 63 ECTS > Wahlkurse: max. 18 ECTS > SES-Wahlkurse auf Masterstufe
Ma - Betriebswirtschaftslehre - 90 ECTS
Version: 2021/SA_V01
Kurse: mind. 72 ECTS > Modules - min 54 ECTS > Groupe d'élément de validation du Module NPO-SUST > NPO-SUST: NPO and Sustainable ManagementKurse: mind. 72 ECTS > Wahlkurse: max. 18 ECTS > SES-Wahlkurse auf Masterstufe
Ma - Business Communication - Betriebswirtschaftslehre - 90 ECTS
Version: 2022/SA_V02
Kurse - 60 ECTS > Gewählte Option > Betriebswirtschaftslehre > 30 ECTS parmi les modules : > NPO-SUST: NPO and Sustainable ManagementKurse - 60 ECTS > Communication > Deux Cours et séminaires au choix 6 ECTS > Cours et séminaires à choix
Ma - Business Communication : Ethik und Volkswirtschaftslehre - 90 ECTS
Version: 2017/SP_V01_ETHIQUE
Kurse - 60 ECTS > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires à choix
Ma - Business Communication : Volkswirtschaftslehre - 90 ECTS
Version: 2021/SA_V02
Kurse > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires à choix
Ma - Business Communication : Wirtschaftsinformatik - 90 ECTS
Version: 2020/SA_V02
Kurse - 60 ECTS > Communication > Deux cours et séminaires à choix 6 ECTS > Cours et séminaires à choixKurse - 60 ECTS > Optionsgruppe > Wirtschaftsinformatik > Kurse > Module Betriebswirtschaftslehre > NPO-SUST: NPO and Sustainable Management
Ma - European Business - 90 ECTS
Version: 2017/SA_v01
Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES-Wahlkurse auf Masterstufe
Ma - International and European Business - 90 ECTS
Version: 2021/SA_V01
Courses > Module > One complete module taken from the following list > Groupe d'élément de validation du Module NPO-SUST > NPO-SUST: NPO and Sustainable ManagementCourses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES-Wahlkurse auf Masterstufe
Ma - Kommunikation und Gesellschaft - 90 ECTS
Version: 2021/SA_V03
Forschungsbereiche > Inter- & Transdisciplinary Perspectives
Ma - Kommunikationswissenschaft und Medienforschung - 90 ECTS
Version: 2015/SA_V01
Kurse - 60 ECTS > Modul A «Media, Politics and the Economy» ModulKurse - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES-Wahlkurse auf Masterstufe
Ma - Marketing - 90 ECTS
Version: 2021/SA_V02
Ku > Masterwahlkurse auf der gesamten Universität > SES-Wahlkurse auf MasterstufeKu > Groupe d'élément de validation du Module COM > COM : Communication
Ma - Volkswirtschaftslehre - 90 ECTS
Version: 2021/SA_V04
Kurswahl für den Master OHNE Optionen > Wahlkurse > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES-Wahlkurse auf MasterstufeMit der ersten Kurseinschreibung in einem der verfügbaren Optionen bestimmen Sie die Optionswahl. > Politik des öffentlichen Sektors > Wahlkurse in Politik des öffentlichen Sektors > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES-Wahlkurse auf MasterstufeMit der ersten Kurseinschreibung in einem der verfügbaren Optionen bestimmen Sie die Optionswahl. > Quantitative Ökonomie > Wahlkurse in Quantitative Ökonomie > Kurse der SES-Fakultät - max. 15 ECTS > SES-Wahlkurse auf MasterstufeMit der ersten Kurseinschreibung in einem der verfügbaren Optionen bestimmen Sie die Optionswahl. > Nachhaltige Entwicklung und soziale Verantwortung > Wahlkurse in Nachhaltige Entwicklung und soziale Verantwortung > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES-Wahlkurse auf MasterstufeMit der ersten Kurseinschreibung in einem der verfügbaren Optionen bestimmen Sie die Optionswahl. > Business Economics > Wahlkurse in Business Economics > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES-Wahlkurse auf Masterstufe
Ma - Wirtschaftsinformatik - 90 ECTS
Version: 2020/SA-v01
Kurse - min. 45 ECTS > Module Betriebswirtschaftslehre - max. 15 ECTS > NPO-SUST: NPO and Sustainable Management
NfMa - Betriebswirtschaftslehre - 30 ECTS
Version: 2021/SA_V01
Wahlkurse - 30 ECTS > NPO-SUST: NPO and Sustainable Management
NfMa - Kommunikation und Gesellschaft - 30 ECTS
Version: 2021/SA_V01
frei wählbare ECTS-Punkte > frei wählbare ECTS-Punkte
NfMa - Kommunikationswissenschaft und Medienforschung - 30 ECTS
Version: 2015/SA_V01
Kurse > Vorlesung "Media and Democracy" (FS) oder "Economie et stratégies des médias"frei wählbare ECTS-Punkte > frei wählbare ECTS-Punkte
NfMa - Wirtschaftsinformatik - 30 ECTS
Version: 2020/SA_V01
Kurse > Module Betriebswirtschaftslehre > NPO-SUST: NPO and Sustainable Management