• Ingenhoff Diana

• Ingenhoff Diana

• Calamai Giada Kajal

In times of globalization, organizations expand their activities from their home country to many other host countries, i.e. they act internationally. As a consequence, public relations (PR) activities need to be aligned internationally and be adapted to a variety of language and cultural areas. Questions about the strategic organization of PR in the multinational are at the heart of international PR research. Similarly, global form-giving processes in communication management have implications for crisis PR. Next to fast, precise and event-specific communication in crisis situations, organizations need to account for different societal and cultural regions in their communication strategy. In our seminar, we address the question of how the two research fields of international PR and crisis PR can be linked by organizational theory. In addition, we fructify the implications of our theoretic discussion for the practice of communication management by integrating case studies.

You will gain substantial knowledge about (crisis) PR in the multinational context and will be able to link and discuss theoretical and empirical research findings from both fields using the broader context of organizational theory.

Moreover, you will get insights into the basic elements and terms of the interrelated concepts on issues and crisis management as part of a corporate communication strategy (identity, image, reputation, issues, crisis, issues management, crisis management, stakeholder theory, public sphere) and learn about crisis communication theories, reputation and issues management, the role of activists, internet contagion theory, stakeholder theory, business ethics and CSR, and the role of culture.

You will develop the ability to think critically, assess and analyze empirical studies on crisis communication, and develop ideas for your own potential research design.

You will learn to work in teams and solve crisis communication case studies.