Media Relations and Media Training

  • Unterricht

    Details

    Fakultät Wirtschafts- und Sozialwissenschaftliche Fakultät
    Bereich Kommunikationswissenschaft und Medienforschung
    Code UE-EKM.00990
    Sprachen Englisch
    Art der Unterrichtseinheit Vorlesung
    Kursus Master
    Semester SA-2022

    Zeitplan und Räume

    Vorlesungszeiten Dienstag 15:15 - 19:00, Blockkurs, PER 21, Raum F130 (Herbstsemester)
    Dienstag 15:15 - 18:00, Ungerade Wochen (Herbstsemester)
    Stunden pro Woche 2

    Unterricht

    Verantwortliche
    Dozenten-innen
    Assistenten
    Beschreibung

    This course is designed to lead the students into the fascinating world of how companies and institutions relate to the media on a day-to-day basis. In present day the media is ubiquitous. Knowing how to communicate effectively and navigate safely in relation to media is therefore of the utmost importance. Companies and institutions need to invest heavily in the whole process of communication, from the planning of communication strategies to the crafting of textual and multimedia messages, and the actual communication situation, in press releases, press conferences, interviews, or their own media productions.

    The course consists of two parts. The first part will focus on the strategic management of media relations. During the course, we will combine lectures by the professor, discussions on various topics according to the book " On Deadline, Managing Media Relations", case studies and the preparation of plans and other working documents for efficient Media Relations across cultures within an organization such as a Media Relations Annual Plan. The second part is a more practical, hands-on, Media Training. It is designed to give the students an understanding of how to go through the process of crafting a message and presenting it in different situations in front of a camera. For this part of the course, students will refer to the book “The Media Training Bible”. They will be divided in sub-teams and will play different role playings. Students will be asked to get out of their comfort zone and prepare for different media situations such as interviews, press conferences, tv debates, in the DCM tv studio.

    Lernziele

    PART 1 Media Relations

    - To know how to develop a media relations plan

    - To become ready to start managing media relations within an organization

    - To be able to reflect on and discuss the mechanisms at work in practical media relations

    PART 2 Media Training

    - To become familiar with the “rules of the game” during an interview  and press conference (how journalists think, what journalists expect from communication professional)

    - To  learn how to get key messages across in the most effect, concise, and memorable way

    - To understand what it takes to speak and act comfortably and in a relaxed manner in front of a camera

    Verfügbarkeit 20
    Soft Skills
    Nein
    ausserhalb des Bereichs
    Nein
    BeNeFri
    Ja
    Mobilität
    Ja
    UniPop
    Nein

    Dokument

    Bibliographie

    The literature will be provided at the beginning of the course.

  • Einzeltermine und Räume

    Cours dans le Média Lab F0103 pour les trois dernières dates

    Datum Zeit Art der Unterrichtseinheit Ort
    20.09.2022 15:15 - 19:00 Kurs PER 21, Raum F130
    27.09.2022 15:15 - 19:00 Kurs PER 21, Raum F130
    04.10.2022 15:15 - 19:00 Kurs PER 21, Raum F130
    11.10.2022 15:15 - 17:00 Kurs PER 21, Raum F130
    25.10.2022 15:15 - 19:00 Kurs PER 21, Raum F130
    22.11.2022 15:15 - 18:00 Kurs
    29.11.2022 15:15 - 18:00 Kurs
    06.12.2022 15:15 - 19:00 Kurs
  • Leistungskontrolle

    Fortlaufende Evaluation - SA-2022, Wintersession 2023

    Bewertungsmodus Nach Note
    Beschreibung

    Students will be subject to an ongoing evaluation, following the scheme below:

    • The quality of the group projects presented and developed during class (50%)
    • Attendance and performance in the media practices (50%) - TV studio

    No retake exam.

    Course with continuous evaluation: after the registration period, you can no longer cancel your registration (see session calendar on the Faculty's website).

  • Zuordnung
    Zählt für die folgenden Studienpläne:
    Ergänzende Lehrversanstaltungen in SES oder Mobilität
    Version: ens_compl_ses
    Master Kursangebot für Mobilitätstudierende

    Germanistik 120
    Version: SA16_BA_dt_V02
    Soft Skills

    Ma - Accounting and Finance - 90 ECTS
    Version: 2021/SA_V01
    Kurse - 72 ECTS > minimum 0 / maximum 1 beliebiger Masterkurs, der an der Universität Fribourg angeboten wird , wenn 72 ECTS in den oben genannten Modulen noch nicht erreicht sind > SES-Wahlkurse auf Masterstufe

    Ma - Betriebswirtschaftslehre - 90 ECTS
    Version: 2017/SA_v01
    Kurse: mind. 63 ECTS > Wahlkurse: max. 18 ECTS > SES-Wahlkurse auf Masterstufe

    Ma - Betriebswirtschaftslehre - 90 ECTS
    Version: 2021/SA_V01
    Kurse: mind. 72 ECTS > Wahlkurse: max. 18 ECTS > SES-Wahlkurse auf Masterstufe

    Ma - Business Communication : Betriebswirtschaftslehre - 90 ECTS
    Version: 2022/SA_V01
    Kurse - 60 ECTS > Communication > Deux Cours et séminaires au choix 6 ECTS > Cours et séminaires à choix

    Ma - Business Communication : Ethik und Volkswirtschaftslehre - 90 ECTS
    Version: 2017/SP_V01_ETHIQUE
    Kurse - 60 ECTS > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires à choix

    Ma - Business Communication : Volkswirtschaftslehre - 90 ECTS
    Version: 2021/SA_V01
    Kurse > Communication > Cours et séminaires au choix: Au choix deux des enseignements suivants à 3 ECTS > Cours et séminaires à choix

    Ma - Business Communication : Wirtschaftsinformatik - 90 ECTS
    Version: 2020/SA_V01
    Kurse - 60 ECTS > Communication > Deux cours et séminaires à choix 6 ECTS > Cours et séminaires à choix

    Ma - European Business - 90 ECTS
    Version: 2017/SA_v01
    Courses - 63 ECTS > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES-Wahlkurse auf Masterstufe

    Ma - International and European Business - 90 ECTS
    Version: 2021/SA_V01
    Courses > Additional courses: Any Master courses of the Faculty of Economics and Social Sciences, as well as maximum 9 ECTS from all Master programmes of the University. > SES-Wahlkurse auf Masterstufe

    Ma - Kommunikation und Gesellschaft - 90 ECTS
    Version: 2021/SA_V03
    Forschungsbereiche > Forschungsbereiche > Inter- & Transdisciplinary Perspectives > SES-Wahlkurse auf Masterstufe

    Ma - Kommunikationswissenschaft und Medienforschung - 90 ECTS
    Version: 2015/SA_V01
    Kurse - 60 ECTS > Modul A «Media, Politics and the Economy» Modul
    Kurse - 60 ECTS > Inter- and Transdisciplinary Perspectives > SES-Wahlkurse auf Masterstufe

    Ma - Marketing - 90 ECTS
    Version: 2021/SA_V02
    Ku > Masterwahlkurse auf der gesamten Universität > SES-Wahlkurse auf Masterstufe
    Ku > Groupe d'élément de validation du Module COM > COM : Communication

    Ma - Volkswirtschaftslehre - 90 ECTS
    Version: 2021/SA_V03
    Wahlkurse > Wahlkurse der SES-Fakultät - max. 15 ECTS > SES-Wahlkurse auf Masterstufe

    NfMa - Kommunikation und Gesellschaft - 30 ECTS
    Version: 2021/SA_V01
    frei wählbare ECTS-Punkte > frei wählbare ECTS-Punkte

    NfMa - Kommunikationswissenschaft und Medienforschung - 30 ECTS
    Version: 2015/SA_V01
    frei wählbare ECTS-Punkte > frei wählbare ECTS-Punkte