• Grünig Rudolf

• Renggli Audrey Lara
• Zosso Milena

Course content
● Introduction to strategic management
● Developing a growth strategy for a region
● Example of a group presentation of a prior year
● Briefings for the group work
● Group work on real cases in international strategy
● Group presentations and discussions on real cases in international strategy

Program
● Introduction: Monday 25.09.2023; 15:15 - 16:00
● Block course: Wednesday 27.09.2023; 08:15 - 14:30
● Briefing by the company: Thursday 05.10.2023;  08:15 - 18:00
● First group discussion with the lecturer, each group has a discussion of 90 minutes: Friday 20.10.2023; 08:30 - 14:00
● Second group discussion with the lecturer, each group has a discussion of 90 minutes: Tuesday 07.11.2023; 08:30 - 14:00
● Third group discussion with the lecturer, each group has a discussion of 120 minutes: Friday 24.11.2023; 08:30 - 15:30
● Group presentations: Monday 04.12.2023; 08:15 - 18:00

There will be 3 working groups of 4 students

General objective
To be able to systematically approach an issue in international strategy and to produce a clear solution

Subgoals
● To plan and organize an effective group work
● To coordinate and work well with the other group members
● To apply strategic analysis, evaluation and planning tools in a correct way
● To get the needed information through company documents, interviews and internet research
● To carry out a sound analysis and to base the strategy on it
● To develop a concrete and realistic strategy
● To realize a convincing presentation
● To answer the questions in a short and precise way

The number of participants is limited to 12; hence, a selection of motivated students has to be made.

Expectations
Participants are expected to give a high priority to the seminar. They must attend all lectures and sessions and be able to meet the other students of the group.

Application
When registering online, an application has to be sent simultaneously by email to the assistant (milena.zosso@unifr.ch). The application should contain contact details, nationality, language skills, Bachelor overall average grade, and Master average grade of the already received ECTS.

Selection criteria
1. Performance of the student
2. Advancement in the study

● Grünig R, Kühn R (2022) The Strategy Planning Process, 3rd edition, Springer, Heidelberg
● Grünig, R., Morschett, D. (2017): Developing International Strategies, Second edition, Springer Berlin and Heidelberg
● Grünig R, Kühn R (2017) Solving Complex Decision Problems, 4^th edition, Springer, Heidelberg
● Several documents on Moodle

Assessment of the group presentation.

No re-assessment.

Course with continuous evaluation: after the registration period, you can no longer cancel your registration (see session calendar on the Faculty's website).