| Lecture |
Mondays, start September 15, 2025
14:15 - 17:00 h, PER 21, room E230
Assistant: Olivia André
Download Syllabus
The course "International Marketing" is available on moodle, so that it will be easier for you to find all information at one place.
Please enrol for the course on Moodle as soon as possible.
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| Additional Information |
Guest presentation in this course:
- Ralf SCHMITT, Head of Brand Marketing & Strategy International, MediaMarkt-Saturn
"International Marketing at MediaMarkt-Saturn"
Monday, November 10, 15.30-17.00 h, room E230 (via MS-Teams)
- Michael MONNEY, Co-CEO, Laurastar
"International Marketing for a Premium Swiss Domestic Appliances Brand"
Monday, November 17, 15.30-17.00 h, room E230
- Nhu-Lan MUSTER-LAM, Lead Marketing Switzerland, HALEON
"Swiss and International Marketing for Consumer Healthcare Products"
Monday, December 1, 15.30-17.00 h, room E230
- HILTI Sales Seminar (information follows)
November 13, 13.15-17.00 h
- Valentin GUTKNECHT, CEO Neustark and Laura LAMMERS, CEO Travertine
Panel Discussion with 2 International Startups
"Challenges of International Startups" (see separate info)
Thursday, December 11, 16.00-17.15 h, room to be announced
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