Mondays, start September 16, 2024

14.15-17.00 h, room E230

Lecturer: This course is given by Dr. Matthias Schu because of Prof. Morschett's deanship.

Download Syllabus

Further Information you can find here.

The information for this course will be provided via moodle: Retail Management [AS 2024] | Moodle UniFR

Additional Information

Guest presentation in this course:

• Claudio MÜLLER, Head of Category Management, Gübelin
  "Category Management at a Luxury Watches & Jewelry Retailer in Switzerland"
  Monday, October 21, 2024, 15.30-17.00 h, room E230
• Christopher BECKER, Head of Licensing & Retail Partnerships, Tonies
  "Strategy of the World’s Largest Interactive Audio Platform"
  Monday, November 11, 15.30-17.00 h, room E230
• Jérôme MEYER, CEO, Aldi Suisse
  "Retail Management at Aldi Suisse"
  Monday, November 18, 2024, 15.30-17.00 h, room E230
• Alexander FREY, Key Account Manager, Bosch Switzerland
  "Collaboration Between a Leading Brand Manufacturer and its Retail Customers"
  Monday, November 25, 15.30-17.00 h, room E230
• Markus LAENZLINGER, former CEO, migrolino, President of the Supervisory Board Subway Switzerland
  "Success in the Swiss Convenience Market"
  Monday, December 2, 2024, 15.30-17.00 h, room E230
• Simon NÜCHTER, Head of Category Management, Mammut
  "Category Planning and Execution for an International Store Chain"
  Monday, December 9, 15.30-17.00h, room E230