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Mondays, start September 20, 2021
14:15 - 16:00, PER 21, room C140
Assistant: Mr. Fabien Quirighetti
Download Syllabus
The course "European Marketing" is available on moodle, so that it will be easier for you to find all information at one place. Please enrol for the course on Moodle as soon as possible: https://moodle.unifr.ch/course/view.php?id=263801
Zoom-Link to follow the course from distance: https://zoom.us/j/92392690782?pwd=emdkaFAxNXNnWWFqeE8yVzF1UWVndz09
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Exercises: Tuesdays
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28.09.2021, 10:15 - 12:00, room C230
26.10.2021, 10:15 - 12:00, room C230
02.11.2021, 10:15 - 12:00, room C230
Thursday, 11.11.2021, 17:15 - 18.45, room G140
16.11.2021, 10:15 - 12:00, room C230
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Additional Information
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Guest presentations in this course:
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Valentina Bonacina, Group Marketing Manager, L’Oréal, "European Marketing at L’Oréal", Monday, October 25, 14.15-15.45 h, room C140
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Desislava Naseva, Senior Global Pricing & Margin Optimization Manager, MSA – The Safety Company, "Strategic Pricing and International Pricing at MSA", Tuesday, October 26, 10.15-11.45 h, room C230
- Jan Jenisch, CEO, Holcim, "Transforming a world-leading building materials company – Towards a sustainable and digital future", Thursday, November 11, 17.15-18.45 h, room G140
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Raphael Hemmeler, Category & Insights Manager, Coca-Cola Switzerland, "Marketing of Coca-Cola in Switzerland", Monday, November 22, 14.15-15.45 h, C140
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Sergio Muster, Co-Founder & Managing Director, Sneakerness International, "Sneakerness – Creating and marketing international top events for the Sneakers community", Monday, December 6, 14.15-15.45 h, C140 (together with Prof. E. Fauchart, and the course Entrepreneurship)
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