European Marketing

Fall Semester 2023



Mondays, start September 18, 2023

This course is given by Jie YU KERGUIGNAS because of Prof. Morschett's deanship.

14:15 - 17:00 h, PER 21, room C140

Download Syllabus

The course "European Marketing" is available on moodle, so that it will be easier for you to find all information at one place. Please enrol for the course on Moodle as soon as possible:

Additional Information

Guest presentation in this course:

  • Lukas SCHULTHESS, Sales & Supply Chain Manager, Savencia Suisse, "Challenges of the Swiss Subsidiary of a World-Leading Dairy Company", Monday, November 6, 14.15-15.45 h (room C140)
  • Alessandro RIGONI, Directeur Général, Nestlé Waters Suisse, "Sustainability at Henniez – Management and Marketing", Monday, November 27, 15.30-17.00 h (room C140)
  • Valentina BONANCINA, Associate Marketing Manager, Mattel Italy, "The Barbie Movie and the international Marketing for Barbie", Monday, December 11, 15.30-17.00 h (online; in room C140)


Sample Exam

Sample Exam