Fall 2025 Course

Ready to take your startup expertise to the global stage? This dynamic course equips students with the strategic insight and practical tools needed to drive international expansion in early-stage ventures.

Upon completion, students will be equipped to:

  • Apply foundational principles of international strategy to challenges presented in founder-led startup case studies.
  • Analyze and select appropriate international markets and entry strategies for real-world ventures.
  • Evaluate timing, scaling, and cross-border operational challenges based on active startup scenarios.
  • Assess the influence of cultural, regulatory, and institutional factors on the global expansion plans of participating startups.
  • Develop and present comprehensive international strategic plans directly relevant to the participating founders and management.

Whether you're aspiring to lead a venture or advise one, this course empowers you with the mindset, methods, and confidence to navigate global markets with impact.

Ready to apply? Click here to know more.

Startups

The participating company for this year will soon be announced.

Preliminary Program

Introduction Day

Wednesday, 24.09.2025, 15:00-19:00

Briefing by Startup

Thursday, 25.09.2025, 08:00-17:00 

Lecture Day Wednesday, 15.10.2025, 10:00-17:00 
First group discussion Thursday, 16.10.2025, 08:00-16:00 (90 minutes per group)
Second group discussion Thursday, 06.11.2025, 08:00-16:00 (90 minutes per group)
Third group discussion Wednesday, 26.11.2025, 08:00-16:00 (120 minutes per group)
Final group presentations with Startup's top management Thursday, 11.12.2025, 09:00-16:00

What do our 2024 students say about this course? 

"This course exceeded my expectations. It was undoubtedly the best in providing the practical knowledge that is often lacking in other, more traditional courses."
"I learned so much, not only on the educational side but also on a personal level, where I feel I've learned and grown a lot."
"In general, this course is such a great opportunity and was one of the best experiences at university."

Impressions from 2024

Geberit CEO, Christian Buhl, presents Geberit strategy to the students 

at Geberit headquarters, Rapperswil-Jona 

1/8

Students tour production site visit 

at Geberit, Rapperswil-Jona 

2/8

Student at the main training center for plumbers  

at Geberit, Rapperswil-Jona 

3/8

Group dinner with Professor Jenisch and students 

in Fribourg 

4/8

Professor Jenisch addresses the students 

at Geberit headquarters, Rapperswil-Jona 

5/8

Final student presentation 

at Geberit headquarters, Rapperswil-Jona 

6/8

Final student presentation 

at Geberit headquarters, Rapperswil-Jona 

7/8

Group photo with Geberit Executive team, Professor Jenisch and students 

at Geberit, Rapperswil-Jona 

8/8