| Lecture |
Mondays, start February, 17, 2025, room C230
08:15-11:00 h, weekly
Assistant: Olivia André
Download Syllabus
The course "Digital Commerce" is available on moodle, so that it will be easier for you to find all information at one place.
Enrol for the course on Moodle as soon as possible.
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| Additional Information |
Guest Presentations:
- Dr. Peter DOMMA, Chief Digital Officer,
Member of the Executive Board, Villeroy & Boch
Digital Commerce at a Leading International Ceramics Manufacturer
Monday, April 7, 8.15-9.45 h, online (and hybrid in room C230)
- Sarah SAFRI, Director Group Marketing, Swiss Marketplace Group
Digital Commerce at a Leading Swiss Marketplace company
Monday, April 14, 8.15-9.30 h, Blue Factory
- Philippe HUWYLER, Managing Director, coop.ch
Omnichannel Retailing at coop.ch
Monday, April 28, 9.15-11.00 h, room C230
- Victor FRÈRE, Founder, Boost Your Company-SEO Agentur
How to develop data-driven SEO and Google Ads-Strategies
Monday, May 5, 9.45-10.45 h, online (and hybrid in room C230)
- Bernhard EGGER, Managing Director, HANDELSVERBAND.swiss
Digital Commerce in Switzerland – Swiss, European and Global Influences
Monday, May 19, 9.30-10.45 h, online (and hybrid in room C230)
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