Digital Commerce in B2C and B2B Markets

Spring Semester 2024

 

Lecture

Mondays, start February, 19, 2024, room A140

08:15 -11:00 h, weekly
Assistant: Viviane Lehmann

Download Syllabus

The course "Digital Commerce" is available on moodle, so that it will be easier for you to find all information at one place. Enrol for the course on Moodle as soon as possible. 

Additional Information
Guest lectures in this course:
 
  • Daniel Baur, Founder & Managing Director, emonitor AG
    "emonitor as Digital Platform in the Swiss Real Estate Market"
    Monday, March 18, 9.15-11.00 h, room A140
  • Ann STRÖM, Head of Digital, IKEA Switzerland
    "Digital Commerce at IKEA"
    Monday, April 22, 9.15-10.45 h, room A140
  • Mélusine PERRIER, Consultant, Switzerland Global Enterprise
    "Navigating Global Economies with Switzerland Global Enterprise – Selling Internationally via E-Commerce"
    Monday, April 29, 9.15-11.00 h, room A140
  • Bernhard EGGER, Managing Director, HANDELSVERBAND.swiss
    "Digital Commerce in Europe – Opportunities and Threats for Swiss Online Players"
    Monday, May 6, 9.15-11.00 h, room A140