• Triacca Luca

In this seminar, we will explore the evolution of corporate communication through its transformation driven by the impact of the digital revolution. The seminar examines different aspects of corporate communication related to digital communication channels (in particular, the communicative dimension of websites and social media).

Special emphasis will be placed on the need for companies to integrate coherent, rich, and increasingly complex storytelling—not only to communicate effectively, but also to gain visibility among their target audiences. Furthermore, the seminar aims to explore and understand the impact of artificial intelligence on the communication process (planning, creation, publication, and analysis).

This seminar is intended for students interested in corporate digital communication strategies and their evolution through the integration of advanced technological solutions that are useful for both the production and dissemination of messages. Through discussion and the presentation of readings, students will develop their research, critical analysis, and communication skills.

• Trepte, S., & Reinecke, L. (Eds.). (2011). Privacy online: Perspectives on privacy and self-disclosure in the social web. Springer Science & Business Media.
• Sannon, S., Stoll, B., DiFranzo, D., Jung, M. F., & Bazarova, N. N. (2020). “I just shared your responses” Extending Communication Privacy Management Theory to Interactions with Conversational Agents. Proceedings of the ACM on Human-Computer Interaction, 4(GROUP), 1-18. http://dx.doi.org/10.1145/3027063.3053246

Further references will be presented in the first session.

Seminar with continuous evaluation: after the registration period, you can no longer cancel your registration (see session calendar on the Faculty's website).

Enrollment for the seminar paper must be done separately: enroll on MyUnifr for the seminar work under "Course enrollment".