Colloquium Research Methodology and Data Analysis: Research Methodology Part

  • Enseignement

    Détails

    Faculté Faculté des sciences économiques et sociales et du management
    Domaine Gestion d'entreprise
    Code UE-EGE.00450
    Langues Anglais
    Type d'enseignement Colloque
    Cursus Master
    Semestre(s) SP-2025

    Horaires et salles

    Horaire résumé Vendredi 12:15 - 13:00, Hebdomadaire, PER 21, salle C130 (Semestre de printemps)
    Heures par semaine 1

    Enseignement

    Enseignants
    • Furrer Olivier
    Assistants
    • Baillod Chloé
    • Landry Mikèle
    Description
    1. “Research Methodology” is one component of the course “Research Methodology and Data Analysis”. The other component “Data analysis with SPSS” is offered by the Chair of Prof. Bambauer-Sachse. This colloquim is mandatory for students who want to write their master thesis in marketing. It is also recommended for student writing their bachelor thesis in marketing.

      Note: Registration is done by email after the first session. Registration on MyUnifr is only possible once you have submitted your Master thesis to the Dean's office.

      Structure:

    2. Master thesis presentation : Presenting the master thesis structures/concepts of the 4 chairs involved in the Master in Marketing
    3. Developing research questions
    4. Ethical considerations in marketing research
    5. Writing a literature review
    6. Developing conceptual models
      Different types of variables, moderation/mediation models
    7. Developing hypotheses
      Different types and justifications
    8. Choosing the right methodology
      Methodology according to research questions and hypothesis, sampling issues
    9. Designing and pre-testing a questionnaire
    10. Scenario-based research
      How to design (stimuli, 2x2 vs 3x3, etc.)
    11. Qualitative research
      Research design, data collection and analysis
    12. Reporting and discussing results
    13. Writing final dissertation
    14. Q&A research proposal
    Objectifs de formation

    Preparatory seminar for students aiming to do an empirical master thesis in marketing. 

    Conditions d'accès

    Prerequisite: having taken the course Recherche Marketing / Marketingforschung or equivalent 

    Softskills Non
    Hors domaine Non
    BeNeFri Non
    Mobilité Non
    UniPop Non
  • Dates et salles
    Date Heure Type d'enseignement Lieu
    21.02.2025 12:15 - 13:00 Cours PER 21, salle C130
    28.02.2025 12:15 - 13:00 Cours PER 21, salle C130
    07.03.2025 12:15 - 13:00 Cours PER 21, salle C130
    14.03.2025 12:15 - 13:00 Cours PER 21, salle C130
    21.03.2025 12:15 - 13:00 Cours PER 21, salle C130
    28.03.2025 12:15 - 13:00 Cours PER 21, salle C130
    04.04.2025 12:15 - 13:00 Cours PER 21, salle C130
    11.04.2025 12:15 - 13:00 Cours PER 21, salle C130
    02.05.2025 12:15 - 13:00 Cours PER 21, salle C130
    09.05.2025 12:15 - 13:00 Cours PER 21, salle C130
    16.05.2025 12:15 - 13:00 Cours PER 21, salle C130
    23.05.2025 12:15 - 13:00 Cours PER 21, salle C130
  • Modalités d'évaluation

    Evaluation continue

    Mode d'évaluation Par réussi/échec
  • Affiliation
    Valable pour les plans d'études suivants:
    Ma - International and European Business - 90 ECTS
    Version: 2021-SA_V01 - dès SA-2024
    Courses > Additional courses > Research methodology > Research methodology (uniquement pour la préparation d'un mémoire de Master en marketing)

    Ma - Management - 90 ECTS
    Version: 2021-SA_V03 - Dès SA-2024
    Cours: min. 72 ECTS > Cours à option > Research methodology > Research methodology (uniquement pour la préparation d'un mémoire de Master en marketing)

    Ma - Marketing - 90 ECTS
    Version: 2021-SA_V03 - Dès SA-2024
    Cours - 72 ECTS > Cours d'analyse de données > Research methodology > Research methodology (uniquement pour la préparation d'un mémoire de Master en marketing)