Colloquium Research Methodology and Data Analysis: Research Methodology Part
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Enseignement
Détails
Faculté Faculté des sciences économiques et sociales et du management Domaine Gestion d'entreprise Code UE-EGE.00450 Langues Anglais Type d'enseignement Colloque
Cursus Master Semestre(s) SP-2025 Horaires et salles
Horaire résumé Vendredi 12:15 - 13:00, Hebdomadaire, PER 21, salle C130 (Semestre de printemps)
Heures par semaine 1 Enseignement
Enseignants - Furrer Olivier
Assistants - Baillod Chloé
- Landry Mikèle
Description -
“Research Methodology” is one component of the course “Research Methodology and Data Analysis”. The other component “Data analysis with SPSS” is offered by the Chair of Prof. Bambauer-Sachse. This colloquim is mandatory for students who want to write their master thesis in marketing. It is also recommended for student writing their bachelor thesis in marketing.
Note: Registration is done by email after the first session. Registration on MyUnifr is only possible once you have submitted your Master thesis to the Dean's office.
Structure:
- Master thesis presentation : Presenting the master thesis structures/concepts of the 4 chairs involved in the Master in Marketing
- Developing research questions
- Ethical considerations in marketing research
- Writing a literature review
- Developing conceptual models
Different types of variables, moderation/mediation models - Developing hypotheses
Different types and justifications - Choosing the right methodology
Methodology according to research questions and hypothesis, sampling issues - Designing and pre-testing a questionnaire
- Scenario-based research
How to design (stimuli, 2x2 vs 3x3, etc.) - Qualitative research
Research design, data collection and analysis - Reporting and discussing results
- Writing final dissertation
- Q&A research proposal
Objectifs de formation Preparatory seminar for students aiming to do an empirical master thesis in marketing.
Conditions d'accès Prerequisite: having taken the course Recherche Marketing / Marketingforschung or equivalent
Softskills Non Hors domaine Non BeNeFri Non Mobilité Non UniPop Non -
Dates et salles
Date Heure Type d'enseignement Lieu 21.02.2025 12:15 - 13:00 Cours PER 21, salle C130 28.02.2025 12:15 - 13:00 Cours PER 21, salle C130 07.03.2025 12:15 - 13:00 Cours PER 21, salle C130 14.03.2025 12:15 - 13:00 Cours PER 21, salle C130 21.03.2025 12:15 - 13:00 Cours PER 21, salle C130 28.03.2025 12:15 - 13:00 Cours PER 21, salle C130 04.04.2025 12:15 - 13:00 Cours PER 21, salle C130 11.04.2025 12:15 - 13:00 Cours PER 21, salle C130 02.05.2025 12:15 - 13:00 Cours PER 21, salle C130 09.05.2025 12:15 - 13:00 Cours PER 21, salle C130 16.05.2025 12:15 - 13:00 Cours PER 21, salle C130 23.05.2025 12:15 - 13:00 Cours PER 21, salle C130 -
Modalités d'évaluation
Evaluation continue
Mode d'évaluation Par réussi/échec -
Affiliation
Valable pour les plans d'études suivants: Ma - International and European Business - 90 ECTS
Version: 2021-SA_V01 - dès SA-2024
Courses > Additional courses > Research methodology > Research methodology (uniquement pour la préparation d'un mémoire de Master en marketing)
Ma - Management - 90 ECTS
Version: 2021-SA_V03 - Dès SA-2024
Cours: min. 72 ECTS > Cours à option > Research methodology > Research methodology (uniquement pour la préparation d'un mémoire de Master en marketing)
Ma - Marketing - 90 ECTS
Version: 2021-SA_V03 - Dès SA-2024
Cours - 72 ECTS > Cours d'analyse de données > Research methodology > Research methodology (uniquement pour la préparation d'un mémoire de Master en marketing)