Recherche et publications

• Journal Articles, Book Chapters, Conference Abstracts
  112 publications

  Do consumers prefer lower or higher numbers of customizable product attributes in an e-commerce context?
  Electronic Commerce Research (2025) | Article

  The role of green brand image in explaining European consumers’ reactions to different types of sustainable packaging
  Journal of Retailing and Consumer Services (2025) | Article

  Human Touch in AI - How Human Fallback Options in Service Chats Drive Empathy and Recovery Outcomes: An Abstract
  Silke Bambauer-Sachse, Olivier Schorro, (5.2025) | Conférence

  Fast Track to Satisfaction? The Impact of Response Type and Speed in Online Customer Service on Social Networks: An Abstract
  Silke Bambauer-Sachse, Sanja Maria Stuhldreier, (5.2025) | Conférence

  How can destination management organisations enhance their social media marketing communication in the field of sports tourism?
  Tourism and hospitality management (2025) | Article

  Consumers’ Intentions to Spread Negative Word of Mouth About Dynamic Pricing for Services: Role of Confusion and Unfairness Perceptions
  Journal of Service Research (2024) | Article

  Do purchase intentions depend on corporate response strategies? - The role of perceived response appropriateness
  Silke Bambauer-Sachse, Sanja Maria Stuhldreier, Academy of Marketing Science Annual Conference: Marketing and AI: Shaping the Future Together: (5.2024) | Conférence

  Dynamic pricing in new service contexts: Repurchase intentions of price-advantaged customers and the roles of price confusion and trust
  Ashley Young, Léa Grivel, Silke Bambauer-Sachse, Academy of Marketing Science Annual Conference: Marketing and AI: Shaping the Future Together: (2024) | Conférence

  Understanding Consumers’ Booking Intentions for Sustainable Travel Packages
  Silke Bambauer-Sachse, Markus Orth, 30th RARCS Conference: (2024) | Conférence

  Paradoxical fairness perceptions of dynamic pricing sequences
  Silke Bambauer-Sachse, Ashley Young, Academy of Marketing Science Annual Conference: Welcome to the New Normal: Life after the Chaos: (2023) | Conférence

  Effects of complaint management strategies in social networks on observers' emotional attachment and brand commitment , dans Optimistic Markting in Challenging Times: Serving Ever-Shifting Consumer Needs: Proceedings of the 2022 AMS Annual Conference
  Silke Bambauer-Sachse, Sanja Maria Stuhldreier (2023) | Chapitre de livre

  Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity , dans Optimistic Markting in Challenging Times: Serving Ever-Shifting Consumer Needs: Proceedings of the 2022 AMS Annual Conference
  Silke Bambauer-Sachse, Ashley Young (2023) | Chapitre de livre

  Effects of corporate response patterns in social networks on brand attitudes and purchase intentions of observing consumers
  Silke Bambauer-Sachse, Sanja Maria Stuhldreier, Academy of Marketing Science Annual Conference: Welcome to the New Normal: Life after the Chaos: (2023) | Conférence

  Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?
  Journal of Business-to-Business Marketing (2022) | Article

  Customer Cognitive Appraisals of Differential and Dynamic Pricing
  Marketing ZFP (2022) | Article

  Negativ consumer reactions to dynamic pricing with personal and external criteria
  Silke Bambauer-Sachse, Ashley Young, AMA Winter Academic Virtual Conference: Reconnecting and Reconceiving the Marketplace: (2022) | Conférence

  Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing , dans From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science Annual Conference
  Silke Bambauer-Sachse, Yannick Renaud, Ashley Young (2022) | Chapitre de livre

  Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity
  Silke Bambauer-Sachse, Ashley Young, Academy of Marketing Science Annual Conference: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: (2022) | Conférence

  Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing , dans From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science Annual Conference
  Silke Bambauer-Sachse, Ashley Young (2022) | Chapitre de livre

  Sports tourism destinations and the importance of online social networking sites
  Silke Bambauer-Sachse, Carmen Sarah Einsle, Third International Conference on Technology in Physical Activity and Sport: (2022) | Conférence

  Effects of complaint management strategies in social networks on observers' emotional attachment and brand commitment
  Silke Bambauer-Sachse, Sanja Maria Stuhldreier, Academy of Marketing Science Annual Conference: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: (2022) | Conférence

  Consumer reactions to dynamic pricing as a norm-breaking practice with increasing levels of company clarifications , dans Celebrating the Past and the Future of Marketing and Discovery with Social Impact: Proceedings of the 2021 Annual Virtual Conference and World Congress
  Silke Bambauer-Sachse, Ashley Young (2022) | Chapitre de livre

  Customer satisfaction with business services: is agile better?
  Journal of Business and Industrial Marketing (2021) | Article

  Consumer reactions to dynamic pricing as a norm-breaking practice with increasing levels of company clarifications
  Silke Bambauer-Sachse, AShley Young, Ashley Young, Academy of Marketing Science Virtual Conference: Celebrating the Past and Future of Marketing: (2021) | Conférence

  Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing
  Silke Bambauer-Sachse, Ashley Young, Academy of Marketing Science Virtual Conference: From Micro to Macro: Dealing with Uncertainties in the Global Marketing Place: (2020) | Conférence

  Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing
  Silke Bambauer-Sachse, Yannick Renaud, Ashley Young, Academy of Marketing Science Virtual Conference: From Micro to Macro: Dealing with Uncertainties in the Global Marketing Place: (2020) | Conférence

  Comparative Advertising: Effects of Concreteness and Claim Substantiation through Reactance and Activation on Purchase Intentions
  Journal of Business Research (2018) | Article

  Which effects do price promotions have on purchase intentions in post-promotion periods and what role do reductions of consumers' reference price and willingness to pay play in this context?
  Swiss Journal of Business Research and Practice (2018) | Article

  Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response
  Journal of Retailing and Consumer Services (2018) | Article

  Short- and Long-Term Consumer Reactions to Promotions , dans Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  Silke Bambauer-Sachse, Laura Massera (2018) | Chapitre de livre

  Consumer Reactions to Low vs. High Levels of Customization , dans Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  Silke Bambauer-Sachse (2018) | Chapitre de livre

  Reactance arousal in the context of comparative advertising for goods versus services: The role of claim concreteness and type of product attribute
  Silke Bambauer-Sachse, Priska Heinzle, ICORIA 2018 Annual Conference: (2018) | Conférence

  Which Dimension of Brand Globalness Matters in Advertisements? An Extended Abstract , dans Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
  Silke Bambauer-Sachse (2017) | Chapitre de livre

  The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising: An Extended Abstract , dans Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
  Silke Bambauer-Sachse, Priska Heinzle (2017) | Chapitre de livre

  Which Proportion of Their Reference Price Are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions? An Extended Abstract , dans Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
  Silke Bambauer-Sachse, Laura Massera (2017) | Chapitre de livre

  Consumer reactance after contact with comparative advertising: The role of independent test results and consumers’ predisposition to show state reactance – a structured abstract , dans Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
  Silke Bambauer-Sachse, Priska Heinzle (2017) | Chapitre de livre

  Effects of promotion type on future purchase intentions through different types of consumer response: A structured abstract , dans Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
  Silke Bambauer-Sachse, Laura Massera (2017) | Chapitre de livre

  Short and Long-Term Consumer Reactions to Promotions
  Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science Annual Conference: Back to the Future: Using Marketing Basics to Provide Customer Value: (2017) | Conférence

  Consumer Reactions to a Low versus High Level of Customization
  Silke Bambauer-Sachse, Academy of Marketing Science Annual Conference: Back to the Future: Using Marketing Basics to Provide Customer Value: (2017) | Conférence

  Consumer Reactions to Comparative Advertising: The Role of Product Type and Sensation Seeking – A Structured Abstract , dans Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
  Silke Bambauer-Sachse, Priska Heinzle (2016) | Chapitre de livre

  The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity , dans Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
  Silke Bambauer-Sachse, Priska Heinzle (2016) | Chapitre de livre

  Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims , dans Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
  Silke Bambauer-Sachse, Laura Massera (2016) | Chapitre de livre

  When does the Value of Compensation Matter in Service Recovery? , dans Let’s get Engaged! Crossing the Threshold of Marketing’s Engagement Era. AMSAC 2014. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  Silke Bambauer-Sachse, Landisoa Rabeson (2016) | Chapitre de livre

  The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising
  Silke Bambauer-Sachse, Priska Heinzle, Academy of Marketing Science Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends: (2016) | Conférence

  Which Proportion of Their Reference Price are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions?
  Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends: (2016) | Conférence

  Which Dimension of Brand Globalness Matters in Advertisements?
  Silke Bambauer-Sachse, Academy of Marketing Science Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends: (2016) | Conférence

  Consumer Reactance after Contact with Comparative Advertising - The Role of Independent Test Results and Predisposition to Show State Reactance
  Silke Bambauer-Sachse, Priska Heinzle, Academy of Marketing Science World Marketing Congress: (2016) | Conférence

  Effects of Promotion Type on Future Purchase Intentions through Different Types of Consumer Response
  Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science World Marketing Congress: (2016) | Conférence

  In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes? A Structured Abstract , dans Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
  Silke Bambauer-Sachse, Laura Massera (2016) | Chapitre de livre

  Determining adequate tangible compensation in service recovery processes for developed and developing countries: The role of severity and responsibility
  Journal of Retailing and Consumer Services (2015) | Article

  Service recovery for moderate and high involvement services
  Journal of Services Marketing (2015) | Article

  Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion
  Journal of Retailing and Consumer Services (2015) | Article

  The Role of Anger and Activation in the Context of Consumer Reactions to Comparative Advertising Based on Attribute Versus Price Comparisons , dans AMA Summer Marketing Educators' Conference: Improving Business Practice Through Marketing Insight
  Silke Bambauer-Sachse, Priska Heinzle (2015) | Chapitre de livre

  In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes?
  Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science Annual Conference: Rediscovering the Essentiality of Marketing: (2015) | Conférence

  Consumer Reactions to Comparative Advertising - The Role of Product Type and Sensation Seeking
  Silke Bambauer-Sachse, Priska Heinzle, Academy of Marketing Science Annual Conference: Rediscovering the Essentiality of Marketing: (2015) | Conférence

  The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity
  Silke Bambauer-Sachse, Priska Heinzle, Academy of Marketing Science World Congress: (2015) | Conférence

  Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims
  Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science World Congress: (2015) | Conférence

  Can advertising compensate the detrimental effects of negative online product reviews?
  Marketing Journal of Research and Management (2014) | Article

  Appropriate Strategies to Avoid or Recover Negative Customer Experiences , dans Customer Experience Management
  Silke Bambauer-Sachse (2014) | Chapitre de livre

  Under which mood and deal proneness conditions do price promotions really lead to high purchase intention? , dans Paradigm Shifts & Interactions, Proceedings of the 43th Annual Conference of the European Marketing Academy
  Silke Bambauer-Sachse, Laura Massera (2014) | Chapitre de livre

  Effective Use of Non-monetary and Monetary Compensation in Service Recovery
  Silke Bambauer-Sachse, Landisoa Rabeson, AMA Winter Marketing Edcuators' Conference: (2014) | Conférence

  When does the value of compensation matter in service recovery processes?
  Silke Bambauer-Sachse, Landisoa Rabeson, Academy of Marketing Science Annual Conference: Let's Get Engaged! Crossing the Treshold of Marketing's Engagement Era: (2014) | Conférence

  Under which mood and deal proneness conditions do price promotions really lead to high purchase intention?
  Silke Bambauer-Sachse, Laura Massera, 43th EMAC Conference: (2014) | Conférence

  Do consumers still believe what is said in online product reviews? A persuasion knowledge approach
  Journal of Retailing and Consumer Services (2013) | Article

  Reference price reduction through repeated contacts with price promotions – the role of the saving format , dans Ideas in Marketing: Finding the New and Polishing the Old
  Silke Bambauer-Sachse, Laura Massera (2013) | Chapitre de livre

  Reference price reduction through repeated contacts with price promotions – the role of the saving format
  Silke Bambauer-Sachse, Laura Massera, Academy of Marketing Science Annual Conference: Ideas in Marketing: Finding the New and Polishing the Old: (2013) | Conférence

  Effects of price promotions on consumer’s internal reference prices: the role of mood and need for cognition
  Silke Bambauer-Sachse, Laura Massera, 20th Recent Advances in Retailing and Services Science Conference: (2013) | Conférence

  The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet , dans ACR 2010 Proceedings
  Silke Bambauer-Sachse, Sabrina Mangold (2012) | Chapitre de livre

  Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed? , dans ACR 2010 Proceedings
  Silke Bambauer-Sachse, Zoltan Horvath (2012) | Chapitre de livre

  Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings? , dans ACR 2012 Proceedings
  Silke Bambauer-Sachse (2012) | Chapitre de livre

  Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong? , dans ACR 2012 Proceedings
  Silke Bambauer-Sachse, Angelique Dupuy (2012) | Chapitre de livre

  Which level of product customization is more beneficial than offering a choice of standard products?
  Silke Bambauer-Sachse, 19th Recent Advances in Retailing and Services Science Conference: (2012) | Conférence

  Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong?
  Silke Bambauer-Sachse, Angelique Dupuy, Association for Consumer Research North American Conference: (2012) | Conférence

  Can Advertising Elements Improve Consumer Evaluations of Brand Extensions with a Moderate or Low Fit
  Psychology & Marketing (2011) | Article

  Brand Equity Dilution Through Negative Online Word-of-Mouth Communication
  Journal of Retailing and Consumer Services (2011) | Article

  Temporal Reframing of Prices: When Is It Beneficial?
  Journal of Retailing (2011) | Article

  Which Communication Strategies Can Counterbalance Detrimental Effects of Negative Product Reviews on the Internet?
  Silke Bambauer-Sachse, Sabrina Mangold, 18th Recent Advances in Retailing and Services Science Conference: (2011) | Conférence

  Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings?
  Silke Bambauer-Sachse, Association for Consumer Research North American Conference: (2011) | Conférence

  Does a Marketer’s Responsibility for a Surcharge Moderate Price Partitioning Effects? , dans Advances in Consumer Research
  Silke Bambauer-Sachse, Sabrina Mangold (2010) | Chapitre de livre

  Brand Equity Dilution Through Negative Online Word-of-Mouth Communication
  Silke Bambauer-Sachse, Sabrina Mangold, 17th Recent Advances in Retailing and Services Science Conference: (2010) | Conférence

  Brand Equity Dilution Through Negative Online Word-of-Mouth Communication: The Moderating Effects of Product Type and Valence
  Silke Bambauer-Sachse, Sabrina Mangold, German-French-Austrian Conference on Marketing: (2010) | Conférence

  The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
  Silke Bambauer-Sachse, Sabrina Mangold, Association for Consumer Research North American Conference: (2010) | Conférence

  Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
  Silke Bambauer-Sachse, Zoltan Horvath, Association for Consumer Research North American Conference: (2010) | Conférence

  Can a Positive Mood Counterbalance Weak Arguments in Personal Sales Conversations?
  Journal of Retailing and Consumer Services (2009) | Article

  Are Temporally Reframed Prices Really Advantageous? A More Detailed Look at the Processes Triggered by Temporally Reframed Prices
  Journal of Retailing and Consumer Services (2009) | Article

  Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images , dans Advances in Consumer Research
  Silke Bambauer-Sachse, Heribert Gierl (2009) | Chapitre de livre

  Is Scaling Down Prices Really Advantageous?
  Silke Bambauer-Sachse, Sabrina Mangold, 16th Recent Advances in Retailing and Services Science Conference: (2009) | Conférence

  Does a Marketer’s Responsibility for a Surcharge Moderate Price Partitioning Effects
  Silke Bambauer-Sachse, Sabrina Mangold, Association for Consumer Research North American Conference: (2009) | Conférence

  Hängt die Vorteilhaftigkeit einer Preispartitionierung vom Preislevel der Güterkategorie ab?
  Die Unternehmung (2008) | Article

  Welche Effekte hat Brand Placement in PC-/Videospielen?
  Der Markt (2008) | Article

  Wirken partitionierte Preise wirklich günstiger als Komplettpreise?
  Der Markt (2008) | Article

  Werbewirkung qualitätsbezogener Website-Elemente , dans Erfolgsfaktoren der Website-Gestaltung
  Heribert Gierl, Silke Bambauer-Sachse (2008) | Chapitre de livre

  Should Marketers Use Price Partitioning or Total Prices? , dans Advances in Consumer Research
  Silke Bambauer-Sachse, Heribert Gierl (2008) | Chapitre de livre

  Mood and Argument Strength Effects in a Personal Sales Conversation
  Silke Bambauer-Sachse, Heribert Gierl, 15th Recent Advances in Retailing and Services Science Conference: (2008) | Conférence

  Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images
  Silke Bambauer-Sachse, Heribert Gierl, Association for Consumer Research Annual Conference: (2008) | Conférence

  Effects of Price Partitioning versus Using Total Prices on Product Evaluation
  Marketing JRM (2007) | Article

  Welchen Einfluss haben Coupons auf Produktbewertung und Kaufabsicht?
  Wisu (2007) | Article

  Difficulties with Using Correlations to Determine the Relative Strength of Effects of Latent Variables
  Der Markt (2007) | Article

  Werbewirkung ausgewählter Website-Elemente – eine empirische Studie am Beispiel der Internetauftritte von Pkw-Herstellern , dans Vielfalt und Einheit in der Marketingwissenschaft
  Heribert Gierl, Silke Bambauer-Sachse (2007) | Chapitre de livre

  Should Marketers Use Price Partitioning or Total Prices?
  Silke Bambauer-Sachse, Heribert Gierl, Association for Consumer Research Annual Conference: (2007) | Conférence

  Effects of Consumers’ Mood in a Personal Sales Conversation
  Marketing JRM (2006) | Article

  Die Wirkung der Stimmung des Kunden im Verkaufsgespräch
  Der Markt (2006) | Article

  Effects of Mood and Argument Strength on Product Evaluation in a Personal Sales Conversation , dans International Advertising and Communication
  Heribert Gierl, Silke Bambauer-Sachse (2006) | Chapitre de livre

  Effects of Brand Placement in PC/Video Games on the Change of the Attitude Toward the Advertised Brand
  Silke Bambauer-Sachse, AMA Summer Educators’ Conference: (2006) | Conférence

  Effects of brand placement in PC/video games on the change of the attitude toward the advertised brand , dans AMA Educators' Proceedings
  Silke Bambauer-Sachse (2006) | Chapitre de livre

  Effects of Website Quality Information on Perceived Product Quality
  Silke Bambauer-Sachse, Heribert Gierl, 4th EMAC Conference: (2005) | Conférence

  Effects of Consumers Mood in a Personal Sales Conversation
  Silke Bambauer-Sachse, Heribert Gierl, 4th International Conference on Research in Advertising (ICORIA): (2005) | Conférence

  Effekte qualitätsbezogener Zusatzinformationen für Websites auf die Beurteilung von Produkten
  Marketing ZFP (2004) | Article

  Werbewirkung von Website-Elementen
  Marketing ZfP (2004) | Article

  Die Überzeugungskraft unattraktiver Kommunikatoren
  Der Markt (2002) | Article

  Information networks as a safeguard from opportunism in industrial supplier-buyer-relationships
  Schmalenbachs Business Review (2002) | Article

  Werbewirkung von Unternehmens-Websites am Beispiel von Banken
  Planung und Analyse (2001) | Article

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