Chair of Marketing II
The research and teaching activities of our chair cover all areas of marketing. Focus areas are consumer research, product and price strategies, complaint management, services marketing and (online) communication strategies.
New Master's in Marketing:
You'll find more information here:
Detailed information about the new Master's in Marketing
News
- exam review
- vacant doctoral student and assistant position at our chair
- bachelor and master theses about marketing communication in social networks
- bachelor and master theses about service recovery
- bachelor and master theses about sustainable travel
- bachelor and master theses about AI-based customer service