Publications

Articles in peer-reviewed journals:

Helbling, T. (2021): Customer satisfaction with business services: is agile better?, in: Journal of Business and Industrial Marketing, Vol. 36, pp. 1389-1402, together with S. Bambauer-Sachse.

Helbling, T. (2022): Acquiring Professional Service Customers: Do Agile Project Methods Increase the Intention to Choose an Out-supplier?, in: Journal of Business-to-Business Marketing, in press, together with S. Bambauer-Sachse.

Defence of the doctoral thesis

December 2022