Marketing Module
As part of your Master’s in Management or Master’s in International and European Business, you can study the Marketing module:
MAR: Marketing
- B2B Marketing
- Customer Orientation and Complaint Management
- Digital Marketing Communication
- Marketing Durable
- Marketing Strategy
- Product and Price Management
- Behavioral Economics
- Digital Commerce in B2C and B2B Markets
- European Marketing
- International Retail Management
- International Services Marketing
- Management of Innovation
- Marketing Interculturel
- Nouveaux Trends de l’Innovation
Additional courses can be taken at the universities of Bern and Neuchâtel via the "BENEFRI" agreement.
The courses in bold are core courses. In the Marketing module, at least 2 core courses must be taken and min. 18 ECTS must be obtained to complete the module.
Caution: Most courses are only offered every two years!
This module list is indicative, non-binding, and subject to change due to substitution or addition of courses.