Markus Orth

Contact Information

University of Fribourg

Department of Management
Chair of Marketing II
Boulevard de Pérolles 90
CH-1700 Fribourg 
 markus.orth@unifr.ch

Academic Career

• Since 2019: Managing Director of Lufthansa City Center Reisebüropartner GmbH, Frankfurt - various mandates LCC AG, DRV, HanseMerkur AG and Ergo Reiseversicherung AG.
• 2016-2019: Managing Director of Orth Digital Consult GmbH, Wiesbaden
• 2002-2016: Member of the Board and CEO of L'TUR AG, Baden Baden            
• 1991-2002: Various management positions at Deutsche Lufthansa AG including Managing Director Lufthansa E'Commerce GmbH, Frankfurt
• 1986-1991: Studies of Business Administration at the University of Cologne (Diplom-Kaufmann) and Fribourg/CH

Research Interests

• Digitalization
• Sustainability
• Distribution

Languages

• German
• English
• French (basic knowledge)