Prof. Dr. Olivier Furrer

Office hours

There are no specific office hours but appointments can be made by email.



Chair of Marketing

University of  Fribourg

Bd. de Pérolles 90, Office E428

1700 Fribourg 




Tel.: +41 26 300 83 06 


Latest publications

Terpstra-Tong, J., Ralston, D. A.,Treviño, L.,Karam, C., Furrer, O., Froese, F., ...&Crowley-Henry, M. (2022)The Impact of gender-role-orientations on subjective career success: A multilevel study of 36 societies. Journal of Vocational Behavior, 103773. 

Ben Jemaa-Boubaya, K., Furrer, O., Hani, M., Dikmen, L., and Cheriet, F. (2022) The Imbrication of Internal and External Coopetition in Strategic Alliances. In Managing Interpartner Cooperation in Strategic Alliances (MICSA), T.K. Das (ed.), Edward Elgar, pp. 63-90.

Furrer O., Davoine E. (2022) Les défis de l'internationalisation des entreprises. Vuibert - Recherche: Paris 

Ralston, D.A., Russel, C.J., Terpstra-Tong, J., Treviño L.J., Ramburuth, P., Richards,, M., Furrer, O. et al. [full author details at the end of thearticle (2022) Are societal-level values still relevant measures in the twenty-first century businessworld? A 39-society analysis, Asia Pacific Journal of Management.

Beveridge, I., Furrer, O., & Gelb, Betsy L. (2022). A Consumer Cultural Paradox: Exploring the Tensions between Traditional and International EducationInternational Marketing Review, forthcoming.

Furrer, O., Yu Kerguignas, J., & Landry, M. (2021). Customer captivity, negative word of mouth, and well-being: A mixed-methods studyJournal of Services Marketing, forthcoming. 

Research and publications

 Curriculum vitae

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