Prof. Dr. Olivier Furrer

Office hours

There are no specific office hours but appointments can be made by email.

 

Address

Chair of Marketing

University of  Fribourg

Bd. de Pérolles 90, Office E428

1700 Fribourg 

 

Contact

Email

Tel.: +41 26 300 83 06 

 

Latest publications

Furrer O., Landry M., Baillod C., Yu Kerguignas J. (2024), A Research Agenda for Service Marketing, Chapter 1, Elgar Research Agendas

Furrer O., Landry M., Baillod C., Yu Kerguignas J. (2024), A Research Agenda for Service Marketing, Chapter 13, Elgar Research Agendas

Furrer, O., Landry, M. and Baillod, C. (2024), Managing customer-to-customer interactions: revisiting older models for a fresh perspective, Journal of Services Marketing

Ralston, D.A., Russel, C.J., Terpstra-Tong, J., Treviño L.J., Ramburuth, P., Richards,, M., Furrer, O. et al. [full author details at the end of thearticle (2024) Are societal-level values still relevant measures in the twenty-first century businessworld? A 39-society analysis, Asia Pacific Journal of Management.

Furrer O., Landry M. (2023), Well-being co-creation in service ecosystems: a systematic literature review, Journal of Services Marketing, Volume: 37 Issue: 10.

Furrer O., Landry M., Baillod C., Yu Kerguignas J. (2023), The interplay between physical and social servicescape: investigating negative CCI, Journal of Services Marketing, Vol. 37 No. 6, pp. 732-745.

Furrer O., Cultural Differences and Services, Elgar Encyclopedia of Services, F. Gallouj (EIC), C. Gallouj, M.-C. Monnoyer, L. Rubalcaba, and M. Scheuer (eds.), Edward Elgar (2023), pp. 556-559. 

Furrer O., Landry M., Baillod C., Tsiotsou R.H., and Liu B.S., User/consumer-based innovation in services”, Elgar Encyclopedia of Services, F. Gallouj (EIC), C. Gallouj, M.-C. Monnoyer, L. Rubalcaba, and M. Scheuer, (eds.), Edward Elgar (2023), pp. 395-399. 

Furrer O. & Tjemkes B. V. , Strategic Alliances of Service Firm, Elgar Encyclopedia of Services, F. Gallouj (EIC), C. Gallouj, M.-C. Monnoyer, L. Rubalcaba, and M. Scheuer (eds.), Edward Elgar (2023), pp. 279-282.

Terpstra-Tong, J., Ralston, D. A.,Treviño, L.,Karam, C., Furrer, O., Froese, F., ...&Crowley-Henry, M. (2022) The Impact of gender-role-orientations on subjective career success: A multilevel study of 36 societies. Journal of Vocational Behavior, 103773. 

Ben Jemaa-Boubaya, K., Furrer, O., Hani, M., Dikmen, L., and Cheriet, F. (2022) The Imbrication of Internal and External Coopetition in Strategic Alliances. In Managing Interpartner Cooperation in Strategic Alliances (MICSA), T.K. Das (ed.), Edward Elgar, pp. 63-90.

Furrer O., Davoine E. (2022) Les défis de l'internationalisation des entreprises. Vuibert - Recherche: Paris 

Ralston, D.A., Russel, C.J., Terpstra-Tong, J., Treviño L.J., Ramburuth, P., Richards,, M., Furrer, O. et al. [full author details at the end of thearticle (2022) Are societal-level values still relevant measures in the twenty-first century businessworld? A 39-society analysis, Asia Pacific Journal of Management.

Beveridge, I., Furrer, O., & Gelb, Betsy L. (2022). A Consumer Cultural Paradox: Exploring the Tensions between Traditional and International Education, International Marketing Review, , Vol. 39 No. 4, pp. 811-835.

Furrer, O., Yu Kerguignas, J., & Landry, M. (2021). Customer captivity, negative word of mouth, and well-being: A mixed-methods studyJournal of Services Marketing, Vol. 35 No. 6, pp. 755-773.

Research and publications

 Curriculum vitae

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