Mikèle Landry
Mikèle Landry is an external graduate assistant of the Chair of Marketing.
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Academic career
See also about Mikèle Landry
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Research interests
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Publications
Furrer O., Landry M., Baillod C., Yu Kerguignas J. (2024), A Research Agenda for Service Marketing, Elgar Research Agendas
Furrer, O., Landry, M. and Baillod, C. (2024), Managing customer-to-customer interactions: revisiting older models for a fresh perspective, Journal of Services Marketing
Furrer O., Landry M. (2023), Well-being co-creation in service ecosystems: a systematic literature review, Journal of Services Marketing, Volume: 37 Issue: 10.
Furrer O., Landry M., Baillod C., Yu Kerguignas J. (2023), The interplay between physical and social servicescape: investigating negative CCI, Journal of Services Marketing, Vol. 37 No. 6, pp. 732-745.
Furrer O., Landry M., Baillod C., Tsiotsou R.H., and Liu B.S., User/consumer-based innovation in services”, Elgar Encyclopedia of Services, F. Gallouj (EIC), C. Gallouj, M.-C. Monnoyer, L. Rubalcaba, and M. Scheuer, (eds.), Edward Elgar (2023), pp. 395-399.
Furrer, O., Yu Kerguignas, J., & Landry, M. (2021). "Customer captivity, negative word of mouth, and well-being: A mixed-methods study", Journal of Services Marketing, forthcoming.