Prof. Dr. Olivier Furrer

Heures de réception

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Chaire de Marketing

Université de Fribourg

Bd. de Pérolles 90, Bureau E428

1700 Fribourg 




Tel.: +41 26 300 83 06 


Publications récentes

Furrer O., Davoine E. (2022) Les nouveaux défis de l'internationalisation des organisations 

Ralston, D.A., Russel, C.J., Terpstra-Tong, J., Treviño L.J., Ramburuth, P., Richards,, M., Furrer, O. et al. [full author details at the end of thearticle (2022) Are societal-level values still relevant measures in the twenty-first century businessworld? A 39-society analysis, Asia Pacific Journal of Management.

Beveridge, I., Furrer, O., & Gelb, Betsy L. (2022). A Consumer Cultural Paradox: Exploring the Tensions between Traditional and International EducationInternational Marketing Review, forthcoming.

Furrer, O., Yu Kerguignas, J., & Landry, M. (2021). Customer captivity, negative word of mouth, and well-being: A mixed-methods studyJournal of Services Marketing, forthcoming. 

Furrer, O., Ralston, D.A., Egri, C.P., Danis, W., Sinding, K., Gond, J.-P., Berg, N., Molteni, M., Ochinowski, T., Castro, F.B., Naoumova, I., , Furrer-Perrinjaquet, A., Dalgic, T., Alas, R., Siltaoja, M., Dabic, M. (2020). Corporate Responsibility Practices and Financial Performance in Europe: A Multilevel-Pressures Theory Perspective, European Journal of International Management, forthcoming. 

Siltaoja M., Egri C.P., Furrer O., Haapanen M., Alas R., Sinding K. (2020) Configurations of High Corporate Environmental Responsibility with Regard to Business Legitimacy: A Cross-National Approach, In: Rendtorff J. (eds) Handbook of Business Legitimacy. Springer, Cham.

Boninsegni, Melanie F., Furrer, Olivier, Mattila, Anna S. (2020), Dimensionality of Frontline Employee Friendliness in Service EncountersJournal of Service Management, Vol. 32 No. 3, pp. 346-382. 

Terpstra-Tong, J., Ralston, D. A., Treviño, L. J., Naoumova, I., de la Garza Carranza, M. T., Furrer, O., Li, Y., & Darder, F. L. (2020). The Quality of Leader-Member Exchange (LMX): A Multilevel Analysis of Individual-level, Organizational-level and Societal-level Antecedents, Journal of International Management, 26(3), 100760. 

Furrer, O., Yu Kerguignas, J., Delcourt, C. and Gremler, D.D. (2020). Twenty-seven years of service research: a literature review and research agenda, Journal of Services Marketing, 34(3), 299-316. 

Treviño L.J., Egri C.P., Ralston D.A., Naoumova I., Li Y., Darder F.L., de la Garza Carranza M.T., Furrer O., A Cross-Cultural Examination of Person-Organization Fit: Is P-O Fit Congruent with or Contingent on Societal Values?, Management International Review, (2020) 


Research and publications

 Curriculum vitae


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