Chaire de Marketing I
Actualités
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Annonce
Post-doctoral Researcher 100 % (3 years) -
Publication
Furrer, O., Landry, M. and Baillod, C. (2023), "Managing customer-to-customer interactions: revisiting older models for a fresh perspective", Journal of Services Marketing -
Publication
Understanding Customer Captivity: When Clients Want to Leave but Can't