Chaire de Marketing I
Publication
Furrer, O., Landry, M., Baillod, C., & Yu Kerguignas, J. (2023). The interplay between physical and social servicescape: investigating negative CCI, Journal of Services Marketing, forthcomingMasterweek 2023
SES Master Evening - 07.03.202324 heures
Vendre du «poulet végétarien» est-il trompeur?