Audience
The CAS International Business is designed for professionals actively involved in various forms of international corporate relations or those aspiring to start or pursue a career within an international company.
Content
Were you surprised to discover the global journey of your smartphone or laptop before it reached your hands? Could you have ever imagined the extensive network of international firms involved in creating these devices? International business plays a pivotal role in numerous companies, encompassing activities such as investing abroad, imports, exports, outsourcing and licensing agreements with foreign counterparts.
The CAS begins with a module dedicated to the competitiveness of firms and the strategies employed to gain a competitive edge. The program delves into essential topics such as the main forms of internationalization, necessary conditions for investing abroad, modes of entry into foreign markets, organizing the value chain involving activities abroad, the role of geographical and cultural distances, strategies for global expansion or companies that are born global, optimizing operations abroad (including transfer pricing), and criteria for selecting specific locations for international activities. These are just a few of the questions addressed in the course, with case studies to be discussed in class and guest speakers sharing their valuable international experiences.
The CAS International Business consists of 4 three days modules in Fribourg near the train station, a mid-programme examination and a CAS thesis.
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Strategic drivers of corporate competitiveness
Prof. Dr. Philippe Gugler
Day 1: How to create a competitive advantage? What is the relationship between the firm’s competitive advantages and the location competitive advantages?
Day 2: Moving from red ocean strategy to blue ocean strategy
Day 3: Creating shared value to gain competitive advantages -
Internationalization and globalization activities of the firm
Prof. Dr. Philippe Gugler
Day 1: Fundamentals of international business
Day 2: From incremental internationalization of the firm to born global firms
Day 3: Managing the liability of foreignness to deal with foreign partners and to access to international markets -
Going international for new markets
Prof. Dr. Dirk Morschett
Day 1: Selection of Foreign Markets and Market Segmentation
Day 2: Market Entry Strategies – How to enter foreign markets?
Day 3: Standardization vs. Differentiation of Marketing for International Markets -
Going international for production & sourcing
Prof. Dr. Dirk Morschett
Day 1: Selection of Foreign Countries for Production & Sourcing
Day 2: Foreign Operation Modes – How to organize foreign production or sourcing?
Day 3: Integration of Foreign Activities into the Value Chain of a Company
