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Chair of Marketing

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New Article - Journal of Service ManagementPublished on 12.05.2026

Value co-creation: capturing the causal complexity of organizational capabilities


/webnews/content/184/file/Value%20co-creation_%20Journal%20of%20Service%20Management.pdf

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Contact

Mikèle Landry
Olivier Furrer

Publisher

Chaire de Marketing I (marketing)

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University of Fribourg

Chair of Marketing

Bd. de Pérolles 90

CH-1700 Fribourg

www.unifr.ch/marketing

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